---
title: "Chillab Lavender Matte Powder — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/chillab-lavender-matte-powder"
last_updated: "2026-08-10T12:17:21.122Z"
locale: en
meta:
description: "Niche score 50/100 · $41K/yr market · 53K searches/yr · $17.21 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $41K/yr market · 53K searches/yr · $17.21 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chillab Lavender Matte Powder — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **chillab lavender matte powder**
**Worth a look**
Shows low returns (1.1%), but a small market ($41K/yr) keeps it on the watch list.
Market size 10Growth 30Conversion 54Competition 66Returns 94Price range 70Avg price 81Brand share 48Review moat 40Quality gap 53
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.21**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.52–$37.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,487.45**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$41K**
$41K/yr · 53K searches
According to Flapen's Amazon United States niche tracking, chillab lavender matte powder is a $41K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chillab lavender matte powder market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$34K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#389**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 89%
**Open market**
**20%**
- tarte47% - SHEGLAM9% - wet n wild8% - L.A. Girl8% - Kimchi Chic5% - L'Oreal Paris4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/chillab-lavender-matte-powder/trend)
## **Top chillab lavender matte powder search terms**
- **purple setting powder**16K/yr+9.6%1.9% conv. - **tarte setting powder**17K/yr+11.1%5.6% conv. - **lavender setting powder**10K/yr-19.6%2.7% conv. - **purple powder**6K/yr+15.8%1.2% conv. - **tarte powder setting**4K/yr+0.8%5.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/chillab-lavender-matte-powder/search-terms)
## **Top chillab lavender matte powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**tarte creaseless setting powder Loose Face Powder Lightweight Oil-Absorbing Formula for Longwear Finish Vegan & Cruelty-Free full size translucent**tarte**$34.44**4.5★812 rev](https://www.amazon.com/dp/B0DTJG8QZ3) [2**SHEGLAM Insta-Ready Face Powder Loose Under Eye Setting Powder-Taro**SHEGLAM**$8.44**4.4★1,536 rev](https://www.amazon.com/dp/B0DN21J6TZ) [3**L.A. Girl Pro.Setting Brightening Loose Setting Powder Purple GLP740**L.A. Girl**$9.70**4.4★164 rev](https://www.amazon.com/dp/B0DHHVBBH9) [4**tarte creaseless setting powder Loose Face Powder Lightweight Oil-Absorbing Formula for Longwear Finish Vegan & Cruelty-Free travel size lavender**tarte**$17.54**4.5★812 rev](https://www.amazon.com/dp/B0F51TLW5F) [5**wet n wild My Melody and Kuromi Luminous Loose Setting Powder - Moody Cutie**wet n wild**$9.84**4.3★50 rev](https://www.amazon.com/dp/B0FTTNS15X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**tarte creaseless SPF 30 mineral powder Brush On Sunscreen for Face Body & Hairline Sweat-Resistant 16HR Setting Powder for Makeup & Beach Essentials vegan & cruelty-free translucent**tarte**$30.82**33 rev1mo ago](https://www.amazon.com/dp/B0GKJC8B3W) [**e.l.f. Set it Bright Powder Quad Brightening Loose Setting Powder Bakes Blurs & Sets for Soft-Matte Radiance Velvet Puff Included Vegan & Cruelty-Free Lilac Haze (Fair-Tan)**e.l.f.**$11.88**128 rev1mo ago](https://www.amazon.com/dp/B0GVG6HF3N) [**wet n wild My Melody and Kuromi Luminous Loose Setting Powder - Moody Cutie**wet n wild**$9.84**50 rev8mo ago](https://www.amazon.com/dp/B0FTTNS15X) [**BLUE LOVE Loose Setting Powder - Oil Control Waterproof Finishing Powder for Flawless Makeup Long-Lasting Matte Finish Compact & Concealer for All Skin Types (Purple)**BLUE LOVE**$5.52**88 rev1y ago](https://www.amazon.com/dp/B0FDQDMVLG) [**BBIA EAU Powder Pact - 4 Colors Pressed Powder Compact with Mirror and Puff Makeup Setting Finishing Blurring Sebum & Oil Control Natural Korean Face Makeup (04 LAVENDER PURPLE Pack of 1)**BBI@ BBIA**$11.91**40 rev1y ago](https://www.amazon.com/dp/B0FDQDTCVQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**tarte creaseless SPF 30 mineral powder Brush On Sunscreen for Face Body & Hairline Sweat-Resistant 16HR Setting Powder for Makeup & Beach Essentials vegan & cruelty-free translucent**tarte**$30.82**4.0★**▲ 285%**](https://www.amazon.com/dp/B0GKJC8B3W) [**e.l.f. Set it Bright Powder Quad Brightening Loose Setting Powder Bakes Blurs & Sets for Soft-Matte Radiance Velvet Puff Included Vegan & Cruelty-Free Lilac Haze (Fair-Tan)**e.l.f.**$11.88**4.5★**▲ 285%**](https://www.amazon.com/dp/B0GVG6HF3N) [**tarte creaseless setting powder Loose Face Powder Lightweight Oil-Absorbing Formula for Longwear Finish Vegan & Cruelty-Free travel size translucent**tarte**$17.75**4.5★**▲ 278%**](https://www.amazon.com/dp/B0F51TRLJ6) [**tarte face tape pressed powder Medium-Coverage Waterproof Powder Hyaluronic Acid & Peptides to Smooth & Set Makeup Lightweight Vegan & Cruelty-Free full size 16N fair light**tarte**$37.15**4.6★**▲ 113%**](https://www.amazon.com/dp/B0DVBMJ92J) [**tarte creaseless setting powder Loose Face Powder Lightweight Oil-Absorbing Formula for Longwear Finish Vegan & Cruelty-Free full size translucent**tarte**$34.44**4.5★**▲ 97%**](https://www.amazon.com/dp/B0DTJG8QZ3)
**~~View all trending →~~**
## **What buyers say about chillab lavender matte powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Great product, excellent setting”*
**Suitability Combination Skin**11%
*“smooths out my skin texture”*
**Color**9%
*“I have pink shade which brightens the skin”*
**Value For Money**8%
*“Good value”*
**Brightness/Shine/Glow**6%
*“my face is super shiny”*
**Soft Feel**5%
*“its soft and smooth”*
**Durability**3%
*“Very nice and durable, I would buy it again”*
**Suitability Dry Skin**3%
*“The powder didn't dry out my skin”*
**Efficiency**3%
*“it goes on well”*
**Ease Of Use**3%
*“its convenient for on the go”*
### **What buyers complain about **
**Color**10%
*“Its not distinctly pink”*
**Ease Of Use**6%
*“difficult to use”*
**Size-Overall**6%
*“The tube is small”*
**Moist/Dry**5%
*“Dried out skin”*
**Brightness/Shine/Glow**4%
*“Too shiny”*
**Value For Money**4%
*“A little pricey”*
**Suitability Dry Skin**4%
*“Very drying, skin felt tight immediately after setting”*
**Wrinkles**3%
*“Set into wrinkles”*
**Quality-Overall**3%
*“This particular powder isn't top quality, either”*
**Functionality-Overall**3%
*“not particularly effective”*
### **Top return reasons **
**Color**35%
**Functionality-Overall**11%
**Advertised Vs Actual Product**10%
**Texture/Consistency-Overall**5%
**Moist/Dry**5%
**Product Condition**4%
**Size-Overall**3%
**Weight Light**3%
**Value For Money**3%
**Quality-Overall**2%
## **Common questions**
- **Is chillab lavender matte powder profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 31 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the chillab lavender matte powder niche?**
- 18 brands and 44 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in chillab lavender matte powder?**
- Top complaints mined from reviews: Color, Ease Of Use, Size-Overall. The return rate is 1.1%.
- **When does demand for chillab lavender matte powder peak?**
- Demand peaks in Jul–Aug; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the chillab lavender matte powder niche?**
- Listings span $5.52–$37.15; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 2,487 reviews — the moat a new listing must climb.
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