---
title: "Chestnut Lip Liner — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/chestnut-lip-liner"
last_updated: "2026-08-10T16:23:36.331Z"
locale: en
meta:
description: "Niche score 39/100 · $96K/yr market · 329K searches/yr · $6.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $96K/yr market · 329K searches/yr · $6.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chestnut Lip Liner — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **chestnut lip liner**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 38Conversion 54Competition 23Returns 98Price range 41Avg price 18Brand share 5Review moat 22Quality gap 58
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$1.51–$24.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+10.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$96K**
$96K/yr · 329K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****8,874.47**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$6.60**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chestnut lip liner is a $96K/yr Amazon United States market (329K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chestnut lip liner market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$83K–$99K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- NYX PROFESSIONAL MAKEUP57% - Ruby Kisses17% - wet n wild17% - L.A. COLORS4% - e.l.f.2% - MAC2%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +10.8% search growth over the last 90 days.
30K20KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/chestnut-lip-liner/trend)
## **Top chestnut lip liner search terms**
- **nyx line loud lip liner**35K/yr+35.4%2.3% conv. - **ruby kisses lip liner**34K/yr+5.9%2.1% conv. - **chestnut lip liner**32K/yr+9.9%4.7% conv. - **lip liner dark brown**23K/yr+9.3%4.3% conv. - **nyx loud lip liner**10K/yr+94.6%2.1% conv. - **nyx rebel kind lip liner**13K/yr-0.5%10.3% conv. - **wet and wild lip liner 666**59K/yr-14.5%4.6% conv. - **brown lip liner pack**9K/yr+1.5%0.3% conv. - **nyx line loud**5K/yr+44.0%1.7% conv. - **wet n wild lip liner 666**36K/yr-28.3%4.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/chestnut-lip-liner/search-terms)
## **Top chestnut lip liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$38K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Rebel Kind (Chocolate Brown)**NYX PROFESSIONAL MAKEUP**$7.62**4.4★7,572 rev](https://www.amazon.com/dp/B09ZKLYPVZ) [2**Ruby Kisses Auto Lip Liner Dark Brown**Ruby Kisses**$5.15**4.3★1,800 rev](https://www.amazon.com/dp/B00EUUK51U) [3**Lip Liner Pencil By Wet n Wild Color Icon Lip Color Makeup Brandy Wine**wet n wild**$5.77**4.4★7,928 rev](https://www.amazon.com/dp/B000052ZEQ) [4**NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Sassy**NYX PROFESSIONAL MAKEUP**$7.83**4.4★7,572 rev](https://www.amazon.com/dp/B0CM6Y6VJT) [5**wet n wild Lip Liner Pencil Color Icon Lip Color Makeup Dark Brown Chestnut**wet n wild**$2.17**4.4★7,928 rev](https://www.amazon.com/dp/B001KYU5U0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ruby Kisses Plumping Effect Lip Liner Semi Matte Smudge Proof High Pigment Medium to Full Coverage Makeup Precise Tip Bold Color Lip Plumper**Ruby Kisses**$4.94**128 rev1y ago](https://www.amazon.com/dp/B0DHWFJ34R) [**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Dark Cocoa**e.l.f.**$2.77**18,575 rev2y ago](https://www.amazon.com/dp/B0CMYTMYHQ) [**NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Sassy**NYX PROFESSIONAL MAKEUP**$7.83**7,572 rev2y ago](https://www.amazon.com/dp/B0CM6Y6VJT) [**NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Make A Statement**NYX PROFESSIONAL MAKEUP**$7.82**7,572 rev2y ago](https://www.amazon.com/dp/B0CM6WXS5P) [**NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Rebel Kind (Chocolate Brown)**NYX PROFESSIONAL MAKEUP**$7.62**7,572 rev3y ago](https://www.amazon.com/dp/B09ZKLYPVZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Sassy**NYX PROFESSIONAL MAKEUP**$7.83**4.4★**▲ 307%**](https://www.amazon.com/dp/B0CM6Y6VJT) [**NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Ambition Statement (Warm Peach Brown)**NYX PROFESSIONAL MAKEUP**$7.36**4.4★**▲ 260%**](https://www.amazon.com/dp/B09ZKF7YDW) [**MAC Lip Pencil Chestnut 1 Count**MAC**$24.52**4.7★**▲ 192%**](https://www.amazon.com/dp/B0019CQSCW) [**NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Make A Statement**NYX PROFESSIONAL MAKEUP**$7.82**4.4★**▲ 122%**](https://www.amazon.com/dp/B0CM6WXS5P) [**Ruby Kisses Auto Lip Liner Dark Brown**Ruby Kisses**$5.15**4.3★**▲ 80%**](https://www.amazon.com/dp/B00EUUK51U)
**~~View all trending →~~**
## **What buyers say about chestnut lip liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Good color”*
**Soft Feel**13%
*“Smooth as butter”*
**Quality-Overall**7%
*“Plus, its super affordable for the quality”*
**Value For Money**7%
*“Definitely worth the price”*
**Ease Of Application**7%
*“ease application”*
**Durability**3%
*“holds up well throughout the day”*
**Suitability Combination Skin**3%
*“It looks beautiful on all skin tones”*
**Ease Of Use**2%
*“Very easy to use”*
**Texture/Consistency-Overall**2%
*“it blends so good The texture is really creamy so you dont have to put a gloss or a Chapstick with it”*
**Color Fading/Discoloration**2%
*“Love this the color stays”*
### **What buyers complain about **
**Color**31%
*“they are not the same color”*
**Durability**9%
*“Breaks easily”*
**Moist/Dry**8%
*“clean lips doesn't work on moisturized lips”*
**Value For Money**6%
*“wasnt worth the money”*
**Smudge Resistance**4%
*“it definitely isnt smudge proof or long lasting”*
**Texture/Consistency-Overall**3%
*“I also dont love the consistency as it kinda needs to warm up a bit to not feel like its dragging”*
**Quality-Overall**2%
*“Cheap”*
**Hard Feel**2%
*“Disappointing—too hard”*
**Allergies**2%
*“Still trying to heal the reaction”*
**Product Condition**2%
*“ordered 2 and one appeared used”*
### **Top return reasons **
**Color**64%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Value For Money**3%
**Moist/Dry**2%
**Product Condition**2%
**Size-Overall**2%
**Weight Light**2%
**Smell**1%
## **Common questions**
- **Is chestnut lip liner profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 15 tracked products. 90-day search growth is +10.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the chestnut lip liner niche?**
- 6 brands and 90 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in chestnut lip liner?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.4%.
- **When does demand for chestnut lip liner peak?**
- Demand peaks in Aug; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the chestnut lip liner niche?**
- Listings span $1.51–$24.52; the average listing price is $6.60 (sweet spot $15–$100). The average incumbent carries 8,874 reviews — the moat a new listing must climb.
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