---
title: "Cherry Perfume — $720K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cherry-perfume"
last_updated: "2026-08-10T14:04:20.283Z"
locale: en
meta:
description: "Niche score 61/100 · $720K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $720K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cherry Perfume — $720K/yr Amazon US Niche (2026) - Flapen"
---
# **cherry perfume**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 18Conversion 29Competition 71Returns 100Price range 26Avg price 91Brand share 70Review moat 75Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$55.47**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****507.97**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$720K**
$720K/yr · 562K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$4.24–$334.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-13.7%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, cherry perfume is a $720K/yr Amazon United States market (562K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cherry perfume market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$555K–$693K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#807**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **67%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**244**
**Top-5 brand share**
**63%**
Top 20: 94%
**Top-5 click share**
**42%**
Top 20: 85%
**Open market**
**32%**
- Tom Ford24% - Fine'ry14% - Lattafa9% - Dossier8% - PHLUR7% - SCENT BEAUTY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cherry-perfume/trend)
## **Top cherry perfume search terms**
- **cherry perfume**166K/yr-14.6%1.5% conv. - **tom ford lost cherry**75K/yr-14.2%1.6% conv. - **cherry vanilla perfume**34K/yr-9.3%2.0% conv. - **lost cherry tom ford**39K/yr-17.5%1.7% conv. - **tom ford cherry**25K/yr-11.4%1.5% conv. - **cherry perfume for women**26K/yr-10.0%1.4% conv. - **cherry body spray**19K/yr-4.0%2.2% conv. - **mayar cherry intense**27K/yr-39.0%2.6% conv. - **cherry almond perfume**16K/yr-14.6%1.9% conv. - **lost cherry**16K/yr-14.0%1.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cherry-perfume/search-terms)
## **Top cherry perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$22K6%$43K9%$65K12%$86K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tom Ford Lost Cherry Unisex EDP Spray 1.7 oz**Tom Ford**$264.24**4.4★772 rev](https://www.amazon.com/dp/B07JJDG3PH) [2**Lattafa Mayar Cherry Intense for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml**Lattafa**$26.34**4.1★1,396 rev](https://www.amazon.com/dp/B0DNX1LKXW) [3**Dossier - Ambery Cherry - Eau de Parfum - Inspired by Lost Cherry - Long-Lasting Fragrance - Unisex - 1.7 fl oz (50ml)**Dossier**$42.14**4.4★1,091 rev](https://www.amazon.com/dp/B0BZDZP1PS) [4**Finery Cherry Almond Hair + Body Fragrance Mist Spray for Women - Not Another Cherry - Rich Fruity Gourmand Scent with Rose & Almond Amaretto Cruelty-Free Long-Lasting Gift for Girls (5 Fl Oz)**Fine'ry**$14.78**4.1★160 rev](https://www.amazon.com/dp/B0BX2VH5S9) [5**Finery Cherry Almond Eau de Parfum - Not Another Cherry Long-Lasting Perfume for Women - Rose Almond Amaretto - Rich Fruity-Floral Gourmand Full Size Hair Body Fragrance Gift for Her (60mL)**Fine'ry**$26.13**4.2★89 rev](https://www.amazon.com/dp/B0BVY3PBJL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PHLUR Cherry Stem Perfume for Women & Men 9.5 mL Black Cherry & Caramel Eau de Parfum Fruity Woody with Orange Brandy Jasmine Ebony Woods & Soft Leather**PHLUR**$31.92**66 rev5mo ago](https://www.amazon.com/dp/B0F48315D6) [**PHLUR Cherry Stem Perfume for Women & Men 50 mL Black Cherry & Caramel Eau de Parfum Fruity Woody with Orange Brandy Jasmine Ebony Woods & Soft Leather**PHLUR**$96.56**66 rev5mo ago](https://www.amazon.com/dp/B0F486S4BF) [**Hempz Cherry Hydrating Mist Spray Dark Red Cherries lightweight fragrance Travel Size Moisturizer Beach Vacation Essential 1 fl.oz.**Hempz**$4.24**304 rev7mo ago](https://www.amazon.com/dp/B0G83QGHXR) [**Finery Cherry Almond Hair + Body Fragrance Mist Spray for Women - Not Another Cherry - Rich Fruity Gourmand Scent with Rose & Almond Amaretto Cruelty-Free Long-Lasting Gift for Girls (5 Fl Oz)**Fine'ry**$14.78**160 rev7mo ago](https://www.amazon.com/dp/B0BX2VH5S9) [**Finery Cherry Almond Eau de Parfum - Not Another Cherry Long-Lasting Perfume for Women - Rose Almond Amaretto - Rich Fruity-Floral Gourmand Full Size Hair Body Fragrance Gift for Her (60mL)**Fine'ry**$26.13**89 rev7mo ago](https://www.amazon.com/dp/B0BVY3PBJL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hempz Cherry Hydrating Mist Spray Dark Red Cherries lightweight fragrance Travel Size Moisturizer Beach Vacation Essential 1 fl.oz.**Hempz**$4.24**4.3★**▲ 243%**](https://www.amazon.com/dp/B0G83QGHXR) [**PHLUR Cherry Stem Perfume for Women & Men 9.5 mL Black Cherry & Caramel Eau de Parfum Fruity Woody with Orange Brandy Jasmine Ebony Woods & Soft Leather**PHLUR**$31.92**4.3★**▲ 178%**](https://www.amazon.com/dp/B0F48315D6) [**PHLUR Cherry Stem Perfume for Women & Men 50 mL Black Cherry & Caramel Eau de Parfum Fruity Woody with Orange Brandy Jasmine Ebony Woods & Soft Leather**PHLUR**$96.56**4.3★**▲ 154%**](https://www.amazon.com/dp/B0F486S4BF) [**Finery Cherry Almond Eau de Parfum - Not Another Cherry Long-Lasting Perfume for Women - Rose Almond Amaretto - Rich Fruity-Floral Gourmand Full Size Hair Body Fragrance Gift for Her (60mL)**Fine'ry**$26.13**4.2★**▲ 151%**](https://www.amazon.com/dp/B0BVY3PBJL) [**Finery Cherry Almond Hair + Body Fragrance Mist Spray for Women - Not Another Cherry - Rich Fruity Gourmand Scent with Rose & Almond Amaretto Cruelty-Free Long-Lasting Gift for Girls (5 Fl Oz)**Fine'ry**$14.78**4.1★**▲ 99%**](https://www.amazon.com/dp/B0BX2VH5S9)
**~~View all trending →~~**
## **What buyers say about cherry perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**72%
*“Light scent”*
**Value For Money**6%
*“Great Value”*
**Durability**3%
*“it stays all day”*
**Quality-Overall**3%
*“The bottle itself is very nice quality”*
**Soft Feel**2%
*“The skin is soft”*
**Advertised Vs Actual Product**1%
*“This is what I was looking for”*
**Gifting Purpose**1%
*“Perfect for a gift”*
**Size-Overall**1%
*“Perfect size for special occasion use”*
**Weight Light**1%
*“Nothing heavy,”*
**Moist/Dry**1%
*“dries down beautifully”*
### **What buyers complain about **
**Smell**60%
*“Weird smell”*
**Durability**8%
*“Just wish it would last longer”*
**Value For Money**4%
*“It is a little pricey”*
**Advertised Vs Actual Product**2%
*“Definitely not as advertised”*
**Strength**2%
*“not very strong”*
**Leak-Proof**2%
*“Bottle leaks”*
**Moist/Dry**1%
*“a little wet”*
**Quality-Overall**1%
*“Not the best”*
**Allergies**1%
*“Allergic”*
**Oily/Greasy**1%
*“Its very oily”*
### **Top return reasons **
**Smell**53%
**Size-Overall**19%
**Advertised Vs Actual Product**16%
**Leak-Proof**7%
**Value For Money**3%
**Oily/Greasy**2%
## **Common questions**
- **Is cherry perfume profitable to sell on Amazon United States?**
- The niche generates $720K/yr across 36 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the cherry perfume niche?**
- 28 brands and 244 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in cherry perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- **When does demand for cherry perfume peak?**
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the cherry perfume niche?**
- Listings span $4.24–$334.78; the average listing price is $55.47 (sweet spot $15–$100). The average incumbent carries 508 reviews — the moat a new listing must climb.
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