---
title: "Cherry Lip Balm — $457K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cherry-lip-balm"
last_updated: "2026-08-10T08:44:59.711Z"
locale: en
meta:
description: "Niche score 38/100 · $457K/yr market · 234K searches/yr · $13.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $457K/yr market · 234K searches/yr · $13.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cherry Lip Balm — $457K/yr Amazon US Niche (2026) - Flapen"
---
# **cherry lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 58Growth 16Conversion 97Competition 3Returns 99Price range 35Avg price 62Brand share 0Review moat 23Quality gap 13
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.38**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$457K**
$457K/yr · 234K searches
**Price range**
**Okay****$4.02–$20.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****7,741.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cherry lip balm is a $457K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cherry lip balm market data**
- **Units sold / yr**
- **40K–50K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$535K–$669K**
- units × avg price
- **Conversion rate**
- **14.6%**
- **Avg BSR**
- **#387**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- ChapStick91% - NIVEA9% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -18.6% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cherry-lip-balm/trend)
## **Top cherry lip balm search terms**
- **cherry chapstick**84K/yr-16.1%19.1% conv. - **cherry lip balm**43K/yr-20.2%1.0% conv. - **chapstick cherry**36K/yr-28.4%17.8% conv. - **nivea cherry lip balm**12K/yr-18.1%7.0% conv. - **cherry chapstick 3 pack**9K/yr-1.1%27.8% conv. - **cherry lip**7K/yr-13.1%0.3% conv. - **cherry chapstick bulk**7K/yr-18.9%8.9% conv. - **cherry lipbalm**4K/yr+56.6%0.1% conv. - **black cherry chapstick**7K/yr-28.1%1.0% conv. - **nivea cherry**5K/yr-10.9%4.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cherry-lip-balm/search-terms)
## **Top cherry lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$91K40%$183K60%$274K80%$366K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ChapStick Classic Skin Protectant Flavored Lip Balm Tube Cherry Flavor 0.15 Ounce (Pack of 3)**ChapStick**$4.02**4.8★15,976 rev](https://www.amazon.com/dp/B07DP6X7Q8) [2**ChapStick Bulk Lip Balm Classic Cherry 12-Count Lip Moisturizer for Dry Lips 0.15 Oz Ea**ChapStick**$20.84**4.9★113 rev](https://www.amazon.com/dp/B0FQRMDSRZ) [3**NIVEA Cherry Lip Care Ruby Tinted Lip Balm Pack with Shea Butter Nourishing Oils and Vitamin C & E 3-in-1 Moisture Repair and Color 0.17 Oz Stick Pack of 4**NIVEA**$11.01**4.6★23,012 rev](https://www.amazon.com/dp/B08146W2T9) [4**ChapStick Classic Cherry Lip Balm Tube Flavored Lip Balm for Lip Care on Chafed Chapped or Cracked Lips - 0.15 Oz (Pack of 12)**ChapStick**$17.89**4.8★2,645 rev](https://www.amazon.com/dp/B07NX71WJY) [5**ChapStick Classic Cherry Lip Balm 2-Pack Fruity & Sweet Lip Moisturizer for Dry Lips 0.15 Oz Ea**ChapStick**$5.94**4.9★46 rev](https://www.amazon.com/dp/B00H4IVBFY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ChapStick Bulk Lip Balm Classic Cherry 12-Count Lip Moisturizer for Dry Lips 0.15 Oz Ea**ChapStick**$20.84**113 rev10mo ago](https://www.amazon.com/dp/B0FQRMDSRZ) [**NIVEA Cherry Lip Care Ruby Tinted Lip Balm Pack with Shea Butter Nourishing Oils and Vitamin C & E 3-in-1 Moisture Repair and Color 0.17 Oz Stick Pack of 4**NIVEA**$11.01**23,012 rev6y ago](https://www.amazon.com/dp/B08146W2T9) [**ChapStick Classic Cherry Lip Balm Tube Flavored Lip Balm for Lip Care on Chafed Chapped or Cracked Lips - 0.15 Oz (Pack of 12)**ChapStick**$17.89**2,645 rev7y ago](https://www.amazon.com/dp/B07NX71WJY) [**ChapStick Classic Skin Protectant Flavored Lip Balm Tube Cherry Flavor 0.15 Ounce (Pack of 3)**ChapStick**$4.02**15,976 rev8y ago](https://www.amazon.com/dp/B07DP6X7Q8) [**ChapStick Classic Strawberry Lip Balm Tubes Lip Care and Lip Moisturizer - 0.15 Oz (Pack of 12)**ChapStick**$20.57**4,658 rev12y ago](https://www.amazon.com/dp/B002WFAK9C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ChapStick Classic Cherry Lip Balm 2-Pack Fruity & Sweet Lip Moisturizer for Dry Lips 0.15 Oz Ea**ChapStick**$5.94**4.9★**▲ 39%**](https://www.amazon.com/dp/B00H4IVBFY) [**ChapStick Bulk Lip Balm Classic Cherry 12-Count Lip Moisturizer for Dry Lips 0.15 Oz Ea**ChapStick**$20.84**4.9★**▲ 30%**](https://www.amazon.com/dp/B0FQRMDSRZ) [**ChapStick Classic Strawberry Lip Balm Tubes Lip Care and Lip Moisturizer - 0.15 Oz (Pack of 12)**ChapStick**$20.57**4.8★**— 8%**](https://www.amazon.com/dp/B002WFAK9C) [**ChapStick Classic Skin Protectant Flavored Lip Balm Tube Cherry Flavor 0.15 Ounce (Pack of 3)**ChapStick**$4.02**4.8★**— 2%**](https://www.amazon.com/dp/B07DP6X7Q8) [**NIVEA Cherry Lip Care Ruby Tinted Lip Balm Pack with Shea Butter Nourishing Oils and Vitamin C & E 3-in-1 Moisture Repair and Color 0.17 Oz Stick Pack of 4**NIVEA**$11.01**4.6★**— 4%**](https://www.amazon.com/dp/B08146W2T9)
**~~View all trending →~~**
## **What buyers say about cherry lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great ripe”*
**Advertised Vs Actual Product**17%
*“As described”*
**Value For Money**16%
*“Good price”*
**Moist/Dry**13%
*“Keeps lips moist”*
**Flavor**6%
*“Its my favorite flavor”*
**Color**5%
*“color is good”*
**Smell**3%
*“Classic scent”*
**Durability**3%
*“Long lasting Great Price”*
**Protection**2%
*“protects lips”*
**Adhesion/Stickiness**2%
*“Great chap stick”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Wont work”*
**Protection**13%
*“No sun protection”*
**Flavor**13%
*“This is like no flavor wax”*
**Size-Overall**13%
*“Small”*
**Sensitivity-Overall**13%
*“now it makes my lips red and they burn”*
**Value For Money**6%
*“Price too high”*
**Durability**6%
*“It does not last very long on the lip”*
**Taste-Overall**4%
*“It's Watermelon flavor was dreadful and chemical tasting”*
### **Top return reasons **
**Color**21%
**Advertised Vs Actual Product**15%
**Value For Money**14%
**Smell**13%
**Moist/Dry**8%
**Flavor**6%
**Texture/Consistency-Overall**5%
**Ingredients-Overall**3%
**Shape/Style**3%
**Product Condition**2%
## **Common questions**
- **Is cherry lip balm profitable to sell on Amazon United States?**
- The niche generates $457K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the cherry lip balm niche?**
- 2 brands and 28 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cherry lip balm?**
- Top complaints mined from reviews: Functionality-Overall, Protection, Flavor. The return rate is 0.1%.
- **When does demand for cherry lip balm peak?**
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the cherry lip balm niche?**
- Listings span $4.02–$20.84; the average listing price is $13.38 (sweet spot $15–$100). The average incumbent carries 7,742 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)