---
title: "Products — cheap shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cheap-shampoo/products"
last_updated: "2026-08-07T19:41:53.104Z"
locale: en
meta:
  description: "Niche score 49/100 · $277K/yr market · 442K searches/yr · $10.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $277K/yr market · 442K searches/yr · $10.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — cheap shampoo - Flapen"
---

# **cheap shampoo**

**Skip it**

Soft demand (-19.0% this quarter) — this niche doesn't clear our bar today.

Market size 50Growth 16Conversion 69Competition 65Returns 99Price range 38Avg price 33Brand share 25Review moat 49Quality gap 43

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$277K**

$277K/yr · 442K searches

**Review moat**

**Okay****1,554.12**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$1.10–$23.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.00**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-19.0%**

90-day search growth — must beat 0% to launch

## Products