---
title: "Charlotte Tilbury Beautiful Skin Foundation — $302K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/charlotte-tilbury-beautiful-skin-foundation"
last_updated: "2026-08-10T12:49:55.147Z"
locale: en
meta:
description: "Niche score 41/100 · $302K/yr market · 346K searches/yr · $39.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $302K/yr market · 346K searches/yr · $39.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Charlotte Tilbury Beautiful Skin Foundation — $302K/yr Amazon US Niche (2026) - Flapen"
---
# **charlotte tilbury beautiful skin foundation**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 24Conversion 27Competition 22Returns 49Price range 92Avg price 95Brand share 0Review moat 48Quality gap 72
**Avg price**
**Incredible****$39.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.47–$52.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$302K**
$302K/yr · 346K searches
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,712.7**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, charlotte tilbury beautiful skin foundation is a $302K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charlotte tilbury beautiful skin foundation market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$200K–$240K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Charlotte Tilbury91% - MCoBeauty7% - e.l.f.3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
100K60KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/charlotte-tilbury-beautiful-skin-foundation/trend)
## **Top charlotte tilbury beautiful skin foundation search terms**
- **charlotte tilbury foundation**184K/yr+1.6%1.1% conv. - **charlotte tilbury flawless filter**66K/yr+17.7%1.3% conv. - **charlotte tilbury hollywood flawless filter**19K/yr+30.7%2.0% conv. - **flawless filter**26K/yr-29.8%1.5% conv. - **hollywood flawless filter**23K/yr-38.7%1.4% conv. - **charlotte tilbury beautiful skin foundation**10K/yr+5.0%2.0% conv. - **foundation charlotte tilbury**5K/yr+11.6%0.5% conv. - **charlottes beautiful skin foundation**3K/yr-15.8%2.4% conv. - **hollywood flawless filter foundation**4K/yr-39.9%1.4% conv. - **flawless filter foundation**5K/yr-73.4%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/charlotte-tilbury-beautiful-skin-foundation/search-terms)
## **Top charlotte tilbury beautiful skin foundation products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$15K10%$30K15%$45K20%$60K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Charlotte Tilbury Airbrush Flawless Matte Foundation - Full Coverage Liquid Makeup with a Natural-Matte Finish - Smoothes & Blurs Pores - Waterproof & Transfer Resistant - 3 Neutral**Charlotte Tilbury**$47.42**4.0★1,160 rev](https://www.amazon.com/dp/B0FGLTS9YY) [2**Charlotte Tilbury Hollywood FlawlessFilter - MultiUse Makeup Primer Complexion Booster & Illuminating Liquid Highlighter with Sheer Coverage - Smooths & Blurs Skin - 2 Fair**Charlotte Tilbury**$46.74**4.4★607 rev](https://www.amazon.com/dp/B0BT66H7G6) [3**Charlotte Tilbury Beautiful Skin Medium Coverage Hydrating Foundation - Buildable Liquid Makeup for Instant Glow Plumping Hydration & Lasting Skincare Benefits - 4 Neutral**Charlotte Tilbury**$48.32**4.4★714 rev](https://www.amazon.com/dp/B09PVPPY3T) [4**Charlotte Tilbury Hollywood FlawlessFilter - MultiUse Makeup Primer Complexion Booster & Illuminating Liquid Highlighter with Sheer Coverage - Smooths & Blurs Skin - 2.5 Fair**Charlotte Tilbury**$47.13**4.4★607 rev](https://www.amazon.com/dp/B09JNNMY21) [5**Charlotte Tilbury Hollywood FlawlessFilter - MultiUse Makeup Primer Complexion Booster & Illuminating Liquid Highlighter with Sheer Coverage - Smooths & Blurs Skin - 4 Medium**Charlotte Tilbury**$47.10**4.4★607 rev](https://www.amazon.com/dp/B07BFN96B9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Charlotte Tilbury AIRbrush Flawless Blur Concealer - Concealer for Dark Circles Blemishes & More - Hydrating Full Coverage with a Natural Matte Finish - 4.5 Fair**Charlotte Tilbury**$35.04**916 rev5mo ago](https://www.amazon.com/dp/B0G2TFYC9Z) [**Charlotte Tilbury Airbrush Flawless Matte Foundation - Full Coverage Liquid Makeup with a Natural-Matte Finish - Smoothes & Blurs Pores - Waterproof & Transfer Resistant - 3 Neutral**Charlotte Tilbury**$47.42**1,160 rev10mo ago](https://www.amazon.com/dp/B0FGLTS9YY) [**Charlotte Tilbury Unreal Skin Tint Sheer Glow Hydrating Foundation Stick - Cream Foundation Makeup with Sheer-to-Light Coverage & a Buildable Formula - Blurring Smoothing & Nourishing - 4 Fair**Charlotte Tilbury**$44.80**588 rev10mo ago](https://www.amazon.com/dp/B0FGF2TV6J) [**Charlotte Tilbury Airbrush Flawless Matte Foundation - Full Coverage Liquid Makeup with a Natural-Matte Finish - Smoothes & Blurs Pores - Waterproof & Transfer Resistant - 4 Neutral**Charlotte Tilbury**$47.94**1,160 rev10mo ago](https://www.amazon.com/dp/B0FGLFYBH6) [**Charlotte Tilbury Unreal Skin Tint Sheer Glow Hydrating Foundation Stick - Cream Foundation Makeup with Sheer-to-Light Coverage & a Buildable Formula - Blurring Smoothing & Nourishin - 2 Fair**Charlotte Tilbury**$44.66**588 rev1y ago](https://www.amazon.com/dp/B0DLPCTXGT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Charlotte Tilbury Unreal Skin Tint Sheer Glow Hydrating Foundation Stick - Cream Foundation Makeup with Sheer-to-Light Coverage & a Buildable Formula - Blurring Smoothing & Nourishing - 4 Fair**Charlotte Tilbury**$44.80**4.3★**▲ 101%**](https://www.amazon.com/dp/B0FGF2TV6J) [**MCoBeauty Flawless Glow Luminous Skin Filter - 4 Medium - Primer**MCoBeauty**$14.09**4.2★**▲ 57%**](https://www.amazon.com/dp/B0CK3LKP1T) [**Charlotte Tilbury Beautiful Skin Medium Coverage Hydrating Foundation - Buildable Liquid Makeup for Instant Glow Plumping Hydration & Lasting Skincare Benefits - 4 Neutral**Charlotte Tilbury**$48.32**4.4★**▲ 42%**](https://www.amazon.com/dp/B09PVPPY3T) [**Charlotte Tilbury AIRbrush Flawless Blur Concealer - Concealer for Dark Circles Blemishes & More - Hydrating Full Coverage with a Natural Matte Finish - 4.5 Fair**Charlotte Tilbury**$35.04**4.3★**▲ 39%**](https://www.amazon.com/dp/B0G2TFYC9Z) [**Charlotte Tilbury Hollywood FlawlessFilter - MultiUse Makeup Primer Complexion Booster & Illuminating Liquid Highlighter with Sheer Coverage - Smooths & Blurs Skin - 3 Fair**Charlotte Tilbury**$47.01**4.4★**▲ 28%**](https://www.amazon.com/dp/B0BJNZDJ5Z)
**~~View all trending →~~**
## **What buyers say about charlotte tilbury beautiful skin foundation**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**16%
*“Gives a nice glow to the skin”*
**Coverage**13%
*“Smooth coverage”*
**Suitability Combination Skin**11%
*“it matches my skin tone perfectly”*
**Quality-Overall**10%
*“Great Product and Perfect Shade Match”*
**Color**8%
*“Beautiful color and feels great”*
**Value For Money**7%
*“It is also very affordable”*
**Soft Feel**4%
*“It smooths everything slightly”*
**Moist/Dry**2%
*“Moisturizing and provides the perfect smooth base prior to applying concealer and any other makeup”*
**Durability**2%
*“The bottle lasts forever too”*
**Suitability Oily Skin**2%
*“gives you a dewy glow”*
### **What buyers complain about **
**Value For Money**13%
*“the cost is high”*
**Color**11%
*“Turns orange”*
**Thickness**6%
*“The makeup is thick like cement”*
**Coverage**5%
*“Coverage was lacking”*
**Suitability Dry Skin**5%
*“Not great for dry aging skin”*
**Oily/Greasy**4%
*“Doesn't give coverage, looks oily”*
**Ease Of Use**3%
*“Hard to use even with loose powder brush”*
**Suitability Combination Skin**3%
*“Bad for combination/oily skin”*
**Weight Heavy**3%
*“It is a heavy glass with ridges”*
**Wrinkles**3%
*“Settled in my creases really heavy”*
### **Top return reasons **
**Color**52%
**Advertised Vs Actual Product**10%
**Product Condition**4%
**Coverage**4%
**Functionality-Overall**3%
**Moist/Dry**3%
**Weight Light**3%
**Value For Money**2%
**Brightness/Shine/Glow**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is charlotte tilbury beautiful skin foundation profitable to sell on Amazon United States?**
- The niche generates $302K/yr across 20 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the charlotte tilbury beautiful skin foundation niche?**
- 3 brands and 29 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in charlotte tilbury beautiful skin foundation?**
- Top complaints mined from reviews: Value For Money, Color, Thickness. The return rate is 3.1%.
- **When does demand for charlotte tilbury beautiful skin foundation peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the charlotte tilbury beautiful skin foundation niche?**
- Listings span $13.47–$52.42; the average listing price is $39.94 (sweet spot $15–$100). The average incumbent carries 1,713 reviews — the moat a new listing must climb.
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