---
title: "Trend — charcoal soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/charcoal-soap/trend"
last_updated: "2026-08-10T15:28:47.144Z"
locale: en
meta:
  description: "Niche score 59/100 · $269K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $269K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — charcoal soap - Flapen"
---

# **charcoal soap**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 49Growth 39Conversion 84Competition 61Returns 99Price range 67Avg price 70Brand share 74Review moat 24Quality gap 33

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$14.41**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.67–$36.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$269K**

$269K/yr · 201K searches

**Growth**

**Okay****+10.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,554.21**

avg incumbent reviews — the moat a new listing must climb

## Trend