---
title: "Charcoal Face Wash — $691K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/charcoal-face-wash"
last_updated: "2026-08-10T06:29:31.810Z"
locale: en
meta:
description: "Niche score 48/100 · $691K/yr market · 296K searches/yr · $15.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $691K/yr market · 296K searches/yr · $15.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Charcoal Face Wash — $691K/yr Amazon US Niche (2026) - Flapen"
---
# **charcoal face wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 68Growth 30Conversion 97Competition 23Returns 99Price range 62Avg price 76Brand share 0Review moat 21Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.34**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$691K**
$691K/yr · 296K searches
**Price range**
**Good****$6.65–$28.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****10,493.14**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, charcoal face wash is a $691K/yr Amazon United States market (296K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charcoal face wash market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$614K–$767K**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#265**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Bioré93% - Lumin5% - L'Oreal Paris2%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +4.2% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/charcoal-face-wash/trend)
## **Top charcoal face wash search terms**
- **biore face wash**121K/yr-7.3%14.9% conv. - **charcoal face wash**70K/yr+7.7%9.7% conv. - **biore charcoal face wash**32K/yr+56.8%18.7% conv. - **lumin face wash**9K/yr+5.8%14.8% conv. - **biore cleanser**5K/yr+34.5%5.7% conv. - **mens charcoal face wash**6K/yr+14.3%7.0% conv. - **biore face wash charcoal**4K/yr+56.2%17.5% conv. - **face wash charcoal**5K/yr+13.8%13.9% conv. - **charcoal cleanser**5K/yr-4.5%5.4% conv. - **face wash biore**5K/yr-2.2%17.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/charcoal-face-wash/search-terms)
## **Top charcoal face wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$69K20%$138K30%$207K40%$277K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Biore Deep Pore Charcoal Face Wash Daily Facial Cleanser for Dirt & Makeup Removal for Oily Skin Value Size 11.45 fl oz**Bioré**$9.54**4.6★29,846 rev](https://www.amazon.com/dp/B0BJW6LBHZ) [2**Biore Deep Pore Charcoal Face Wash Daily Facial Cleanser for Dirt & Makeup Removal for Oily Skin 6.77 Oz**Bioré**$6.65**4.6★29,846 rev](https://www.amazon.com/dp/B00L2BSI64) [3**Bior Rose Quartz + Charcoal Daily Purifying Cleanser Oil Free Facial Cleanser Energizes Skin Dermatologist Tested and Cruelty Free 6.77 oz**Bioré**$6.74**4.6★12,118 rev](https://www.amazon.com/dp/B07WV3S4RP) [4**Biore Clear & Breathable Cooling Cleanser with Witch Hazel Acne Treatment for Face Face Scrub for Oily Skin Salicylic Acid Cleanser 6.77 Oz**Bioré**$6.72**4.6★7,143 rev](https://www.amazon.com/dp/B07Q63HHKJ) [5**Biore Deep Pore Charcoal Face Wash Daily Facial Cleanser for Dirt & Makeup Removal for Oily Skin 6.77 Oz Pack of 3**Bioré**$18.13**4.6★29,846 rev](https://www.amazon.com/dp/B07YFHMLD3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Biore Blemish Fighting Ice Cleanser Face Wash with Salicylic Acid Clears and Helps Prevent Acne Breakouts Cools & Refreshes Skin Oil Free 6.77 Oz (Pack of 3)**Bioré**$21.46**3,088 rev3y ago](https://www.amazon.com/dp/B0BLT9H1G8) [**Biore Deep Pore Charcoal Face Wash Daily Facial Cleanser for Dirt & Makeup Removal for Oily Skin Value Size 11.45 fl oz**Bioré**$9.54**29,846 rev3y ago](https://www.amazon.com/dp/B0BJW6LBHZ) [**Bior Pore Unclogging Scrub Removes Excess Dirt and Oils Face Scrub with Salicylic Acid Oil Free 5 Ounces Pack of 3**Bioré**$22.33**7,296 rev4y ago](https://www.amazon.com/dp/B09SVMJMMY) [**Bior Balancing Face Wash Cleanser For Combination Skin PH Balanced Face Cleanser Vegan Cruelty Free 6.77 Oz Pack of 3**Bioré**$21.32**696 rev4y ago](https://www.amazon.com/dp/B09N4R6XMH) [**Lumin Charcoal Face Wash for Men Daily Detox Cleanser Hydrating Facial Wash w Activated Charcoal Exfoliates & Unclogs Pores Oil Control Refreshing Skincare for Normal & Sensitive Skin 2 Pack**Lumin**$28.80**5,345 rev6y ago](https://www.amazon.com/dp/B081BB48NP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Biore Deep Pore Charcoal Cleanser 6.77 Fl Oz (Pack of 2)**Bioré**$28.39**4.7★**▲ 99%**](https://www.amazon.com/dp/B00NO1XZVI) [**Biore Deep Pore Charcoal Face Wash Daily Facial Cleanser for Dirt & Makeup Removal for Oily Skin Value Size 11.45 fl oz**Bioré**$9.54**4.6★**▲ 37%**](https://www.amazon.com/dp/B0BJW6LBHZ) [**Lumin Charcoal Face Wash for Men Daily Detox Cleanser Hydrating Facial Wash w Activated Charcoal Exfoliates & Unclogs Pores Oil Control Refreshing Skincare for Normal & Sensitive Skin 2 Pack**Lumin**$28.80**4.5★**▲ 29%**](https://www.amazon.com/dp/B081BB48NP) [**Bior Pore Unclogging Scrub Removes Excess Dirt and Oils Face Scrub with Salicylic Acid Oil Free (HSA/FSA Approved) 5 Ounces**Bioré**$7.99**4.6★**— 0%**](https://www.amazon.com/dp/B006RFZ5ZM) [**Bior Rose Quartz + Charcoal Daily Purifying Cleanser Oil Free Facial Cleanser Energizes Skin Dermatologist Tested and Cruelty Free 6.77 oz**Bioré**$6.74**4.6★**— 0%**](https://www.amazon.com/dp/B07WV3S4RP)
**~~View all trending →~~**
## **What buyers say about charcoal face wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**22%
*“Clean and fresh”*
**Quality-Overall**10%
*“Best quality and affordable face wash”*
**Suitability Combination Skin**8%
*“Works great on my skin”*
**Ease Of Cleaning**8%
*“Cleans really well”*
**Smell**7%
*“The product has a fresh smell and good consistency”*
**Value For Money**6%
*“Worth Every Penny”*
**Soft Feel**4%
*“Your face will feel smooth”*
**Lather**4%
*“One of the best lathering face washes Ive ever used”*
**Suitability Oily Skin**4%
*“Great for oily skin”*
**Efficiency**4%
*“It is effective”*
### **What buyers complain about **
**Smell**15%
*“It is unbearable to smell”*
**Allergies**10%
*“Skin irritation/ rash”*
**Oily/Greasy**8%
*“His skin is oily”*
**Moist/Dry**7%
*“at times my skin feels a little dry”*
**Value For Money**6%
*“Price doubled”*
**Suitability Dry Skin**5%
*“doesn't strip my face of its moisture”*
**Skin Health**4%
*“really die out your face”*
**Functionality-Overall**4%
*“Doesnt work”*
**Suitability Oily Skin**3%
*“Doesnt work, makes oily skin worse”*
**Ease Of Cleaning**3%
*“doesnt feel clean”*
### **Top return reasons **
**Leak-Proof**17%
**Smell**13%
**Advertised Vs Actual Product**13%
**Value For Money**8%
**Motor Power**6%
**Functionality-Overall**5%
**Skin Health**5%
**Product Condition**4%
**Size-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is charcoal face wash profitable to sell on Amazon United States?**
- The niche generates $691K/yr across 14 tracked products. 90-day search growth is +4.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the charcoal face wash niche?**
- 3 brands and 25 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in charcoal face wash?**
- Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.3%.
- **When does demand for charcoal face wash peak?**
- Demand peaks in Jul–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the charcoal face wash niche?**
- Listings span $6.65–$28.80; the average listing price is $15.34 (sweet spot $15–$100). The average incumbent carries 10,493 reviews — the moat a new listing must climb.
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