---
title: "Charcoal Face Scrub — $50K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/charcoal-face-scrub"
last_updated: "2026-08-10T16:25:38.972Z"
locale: en
meta:
description: "Niche score 47/100 · $50K/yr market · 51K searches/yr · $12.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $50K/yr market · 51K searches/yr · $12.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Charcoal Face Scrub — $50K/yr Amazon US Niche (2026) - Flapen"
---
# **charcoal face scrub**
**Skip it**
A small market ($50K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 23Conversion 79Competition 42Returns 98Price range 56Avg price 53Brand share 52Review moat 23Quality gap 57
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.67–$28.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.31**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,419.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$50K**
$50K/yr · 51K searches
According to Flapen's Amazon United States niche tracking, charcoal face scrub is a $50K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charcoal face scrub market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$49K–$62K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#258**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**670**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 98%
**Open market**
**22%**
- Garnier36% - M3 Naturals19% - Bioré10% - St. Ives4% - DOVE MEN + CARE4% - Acure4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.
7K5KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/charcoal-face-scrub/trend)
## **Top charcoal face scrub search terms**
- **charcoal face scrub**27K/yr-14.3%5.9% conv. - **charcoal scrub**12K/yr-1.4%7.2% conv. - **garnier charcoal face wash**3K/yr+74.1%10.4% conv. - **garnier blackhead eliminating scrub**3K/yr+30.0%17.3% conv. - **garnier face scrub**3K/yr+3.7%4.0% conv. - **charcoal exfoliating face wash**3K/yr-56.3%4.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/charcoal-face-scrub/search-terms)
## **Top charcoal face scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Garnier SkinActive Charcoal Blackhead Eliminating Scrub 5 Fl Oz (150mL) 1 Count (Packaging Mary Vary)**Garnier**$8.25**4.6★939 rev](https://www.amazon.com/dp/B00IWNPTD0) [2**Exfoliating Charcoal Scrub with Collagen & Stem Cells Salt Scrub for Body Toning Cellulite Armpit Detox and Skin Smoothing for Face Feet and Body by M3**M3 Naturals**$20.70**4.4★15,037 rev](https://www.amazon.com/dp/B072J77FVC) [3**Biore Deep Pore Charcoal Face Wash Daily Facial Cleanser for Dirt & Makeup Removal for Oily Skin 6.77 Oz**Bioré**$6.65**4.6★29,846 rev](https://www.amazon.com/dp/B00L2BSI64) [4**Garnier Clean Scrub Blackhead Eliminating 5 Ounce (145ml) (3 Pack)**Garnier**$28.18**4.7★412 rev](https://www.amazon.com/dp/B00NVQC4YA) [5**Garnier SkinActive Charcoal 3 in 1 Face Wash Scrub and Mask 4.4 fl. oz.**Garnier**$9.24**4.5★165 rev](https://www.amazon.com/dp/B09414Q9Y3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DOVE MEN + CARE Body and Face Scrub Charcoal & Clove Oil Deeply Exfoliates for Hydrated & Nourished Skin 100% Gentle Cleanser No Sulfate Cleansers or Parabens 9 oz**DOVE MEN + CARE**$8.95**1,650 rev1y ago](https://www.amazon.com/dp/B0F49JG31T) [**DOVE MEN + CARE Body and Face Scrub Charcoal + Clay Body Wash for Men with 24-Hour Nourishing Micromoisture Technology 30 oz**DOVE MEN + CARE**$10.13**860 rev2y ago](https://www.amazon.com/dp/B0DM6F8KZS) [**Body Prescriptions Mens Exfoliating Body Scrub Ultimate Skin Cleansing Wash in Jar with Twist-Top Lid For All Skin Types 21 Ounce (Pack of 1) Charcoal**Body Prescriptions**$15.68**2,715 rev4y ago](https://www.amazon.com/dp/B09Q4W4PHW) [**Garnier SkinActive Charcoal 3 in 1 Face Wash Scrub and Mask 4.4 fl. oz.**Garnier**$9.24**165 rev5y ago](https://www.amazon.com/dp/B09414Q9Y3) [**LilyAna Naturals Charcoal Face Scrub - Facial Exfoliator - Microdermabrasion Scrub - Facial Skin Care Products for Women and Men - Lavender and Tea Tree Oil - 3oz**LilyAna Naturals**$14.24**667 rev5y ago](https://www.amazon.com/dp/B08L463DZ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Epielle Charcoal Exfoliating Scrub (2pk) - Unclogs Pores - Deep cleans pores & Exfoliates to smooth skin**Epielle**$11.94**3.7★**▲ 100%**](https://www.amazon.com/dp/B08D1PQRM4) [**Garnier Clean Scrub Blackhead Eliminating 5 Ounce (145ml) (3 Pack)**Garnier**$28.18**4.7★**▲ 78%**](https://www.amazon.com/dp/B00NVQC4YA) [**Barrel and Oak Volcanic Pumice & Charcoal Face Scrub for Men Deep Exfoliating Face Scrub for Dead Skin & Clogged Pores Promotes Healthy Beard Growth Vegan Bourbon Cedar 5 oz**Barrel & Oak**$14.98**4.5★**▲ 67%**](https://www.amazon.com/dp/B07K281XP7) [**Beauty Formulas Charcoal Facial Scrub 150ml**Beauty Formulas**$9.02**3.9★**▲ 63%**](https://www.amazon.com/dp/B01C7A6C5C) [**Acure Brightening Facial Scrub - Exfoliating Face Wash Gentle Daily Scrubber & Exfoliator for Women & Men for Radiant Skin Cleansing Wash with Sea Kelp & French Green Clay - 4 fl oz**Acure**$11.83**4.6★**▲ 57%**](https://www.amazon.com/dp/B003Z4OD24)
**~~View all trending →~~**
## **What buyers say about charcoal face scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“Clean smelling”*
**Cleansing**14%
*“cleanse your skin”*
**Soft Feel**11%
*“Very soft”*
**Quality-Overall**9%
*“Excellent Product”*
**Value For Money**8%
*“Worth it”*
**Suitability Combination Skin**6%
*“Very good for my skin”*
**Ease Of Cleaning**5%
*“Amazing Clean”*
**Efficiency**3%
*“It is effective”*
**Ease Of Use**3%
*“Easy to use”*
**Suitability Oily Skin**3%
*“Great for oily skin”*
### **What buyers complain about **
**Smell**12%
*“fragrance undesirable”*
**Functionality-Overall**11%
*“Doesn't do anything”*
**Allergies**8%
*“leaves a weird feeling in the skin”*
**Value For Money**7%
*“Overpriced”*
**Skin Health**4%
*“This stuff burns when I applied it to my face”*
**Size-Overall**4%
*“Bottle is bigger than I thought it would be”*
**Durability**4%
*“Breakable”*
**Texture/Consistency-Overall**3%
*“The texture of this scrub was not fine”*
**Ease Of Cleaning**3%
*“poor scrub”*
**Suitability Dry Skin**3%
*“This is a bit too harsh on my facial skin, as it completely rips away all of the natural skin's moisture and protective barriers, leading to an overproduction of oil”*
### **Top return reasons **
**Functionality-Overall**19%
**Adhesion/Stickiness**13%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**10%
**Smell**8%
**Leak-Proof**6%
**Product Condition**5%
**Motor Power**4%
**Value For Money**3%
**Size-Overall**3%
## **Common questions**
- **Is charcoal face scrub profitable to sell on Amazon United States?**
- The niche generates $50K/yr across 24 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the charcoal face scrub niche?**
- 17 brands and 670 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in charcoal face scrub?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.4%.
- **When does demand for charcoal face scrub peak?**
- Demand peaks in Mar–Nov–Dec; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the charcoal face scrub niche?**
- Listings span $4.67–$28.18; the average listing price is $12.31 (sweet spot $15–$100). The average incumbent carries 7,419 reviews — the moat a new listing must climb.
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