---
title: "Charcoal Face Mask — $501K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/charcoal-face-mask"
last_updated: "2026-08-10T08:07:58.600Z"
locale: en
meta:
description: "Niche score 61/100 · $501K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $501K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Charcoal Face Mask — $501K/yr Amazon US Niche (2026) - Flapen"
---
# **charcoal face mask**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 19Conversion 78Competition 56Returns 96Price range 72Avg price 63Brand share 83Review moat 23Quality gap 72
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.57–$39.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.62**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$501K**
$501K/yr · 478K searches
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****7,628.61**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, charcoal face mask is a $501K/yr Amazon United States market (478K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charcoal face mask market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$409K–$545K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#388**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**52%**
Top 20: 95%
**Top-5 click share**
**52%**
Top 20: 90%
**Open market**
**42%**
- YLNALO13% - The Ordinary12% - NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS11% - SHVYOG9% - JVR6% - Ebanel6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/charcoal-face-mask/trend)
## **Top charcoal face mask search terms**
- **charcoal face mask**142K/yr-26.3%5.6% conv. - **charcoal mask**67K/yr+8.2%5.0% conv. - **charcoal peel off face mask**45K/yr-10.1%7.1% conv. - **charcoal mask peel off**32K/yr+1.4%7.2% conv. - **charcoal face mask peel off**31K/yr-10.5%6.5% conv. - **black mask peel off**32K/yr-20.6%7.1% conv. - **black face mask peel off**22K/yr-7.0%7.3% conv. - **black peel off face mask**22K/yr-17.4%6.5% conv. - **charcoal mask for blackheads and pores**13K/yr+20.9%4.4% conv. - **black charcoal face mask peel off**14K/yr-24.1%6.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/charcoal-face-mask/search-terms)
## **Top charcoal face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$20K8%$40K12%$60K16%$80K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YLNALO Blackhead Remover Mask Kit Charcoal Peel Off Facial Mask with Brush and Pimple Extractors Deep Cleansing for Face Nose Blackhead Pores For All Skin Types (3.5 Fl.oz)**YLNALO**$10.55**4.2★5,384 rev](https://www.amazon.com/dp/B087WTRJ95) [2**The Ordinary Salicylic Acid 2% Masque Clarifying Charcoal & Clay Mask for Blemish-Prone Skin 1.7 Fl Oz**The Ordinary**$13.46**4.6★4,813 rev](https://www.amazon.com/dp/B07SZ9PTLP) [3**New York Biology Dead Sea Mud Mask for Face and Body | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz**NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS**$16.26**4.5★52,637 rev](https://www.amazon.com/dp/B01NCM25K7) [4**Blackhead Peel Off Face Mask SHVYOG 3-in-1 Blackhead Remover Mask with Brush & Tea Tree Oil Serum Charcoal Face Mask for Deep Cleansing Blackheads Dirts Pores Skin Oil (100g+30ml)**SHVYOG**$9.86**4.2★9,466 rev](https://www.amazon.com/dp/B088WJPBTX) [5**JVR Peel Off Face Mask Blackhead Mask for Men Charcoal Peel Off Black Mask Facial Mask Refreshing and Deep Cleansing for All Skin Types 4.23 OZ**JVR**$13.05**4.1★7,760 rev](https://www.amazon.com/dp/B081V3XWMW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blooskim Blackhead Remover Mask for Face: Black Peel Off Face Mask Charcoal Peel Off Face Mask for Oily & Combination Skin Refreshing Botanical Formula 2.8 fl oz**Blooskim**$7.71**1,066 rev4mo ago](https://www.amazon.com/dp/B0GVGLST7C) [**Dr.Leo Deep Pore Cleansing Blackhead Remover Face Mask Stick Clay Mask for Face with Volcanic Mud & Kaolin Clay Gentle Non-Irritating All Skin Types Portable Travel Size 45g/1.58oz**Dr.Leo**$13.28**54 rev5mo ago](https://www.amazon.com/dp/B0GKP1CHV4) [**Shaeva Blackhead Remover Mask Charcoal Peel Off Face Mask with Brush & Blackhead Remover Tools | Deep Cleansing Dirt Oil Smoothing Skin Shrinking Pores (100g 3.53oz)**Shaeva**$7.61**23 rev6mo ago](https://www.amazon.com/dp/B0GDGBN2QF) [**Shaeva Peel Off Face Mask Blackhead Remover for Face & Nose Bamboo Charcoal for Deep Cleaning Reducing Oil Smoothing Skin Shrinking Pores 120g 4.23oz**Shaeva**$9.52**33 rev6mo ago](https://www.amazon.com/dp/B0GC5ZWGH6) [**Blooskim Blackhead Remover Mask for Face: Black Peel Off Face Mask Charcoal Peel Off Face Mask for Oily & Combination Skin Refreshing Botanical Formula 2.8 fl oz**Blooskim**$7.26**112 rev8mo ago](https://www.amazon.com/dp/B0GJ2SV4WJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr.Leo Deep Pore Cleansing Blackhead Remover Face Mask Stick Clay Mask for Face with Volcanic Mud & Kaolin Clay Gentle Non-Irritating All Skin Types Portable Travel Size 45g/1.58oz**Dr.Leo**$13.28**4.5★**▲ 275%**](https://www.amazon.com/dp/B0GKP1CHV4) [**Blooskim Blackhead Remover Mask for Face: Black Peel Off Face Mask Charcoal Peel Off Face Mask for Oily & Combination Skin Refreshing Botanical Formula 2.8 fl oz**Blooskim**$7.71**4.4★**▲ 274%**](https://www.amazon.com/dp/B0GVGLST7C) [**Shaeva Blackhead Remover Mask Charcoal Peel Off Face Mask with Brush & Blackhead Remover Tools | Deep Cleansing Dirt Oil Smoothing Skin Shrinking Pores (100g 3.53oz)**Shaeva**$7.61**3.7★**▲ 253%**](https://www.amazon.com/dp/B0GDGBN2QF) [**SKINTIFIC Deep Pore Cleansing Blackhead Remover Face Mask Stick Mud Mask with Natural Alaska Volcano Clay Gentle Exfoliating Smoothing Skin Non-Drying Skincare Facial Mask**SKINTIFIC**$11.41**4.4★**▲ 197%**](https://www.amazon.com/dp/B0CR926ZJ9) [**Shaeva Peel Off Face Mask Blackhead Remover for Face & Nose Bamboo Charcoal for Deep Cleaning Reducing Oil Smoothing Skin Shrinking Pores 120g 4.23oz**Shaeva**$9.52**4.3★**▲ 196%**](https://www.amazon.com/dp/B0GC5ZWGH6)
**~~View all trending →~~**
## **What buyers say about charcoal face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**15%
*“Great for skin”*
**Soft Feel**12%
*“Goes on so smooth”*
**Quality-Overall**10%
*“a great product that's straight-forward”*
**Cleansing**5%
*“Good clean feeling”*
**Ease Of Application**5%
*“Smooth application”*
**Value For Money**4%
*“Good value for the price”*
**Advertised Vs Actual Product**4%
*“Does exactly what it says”*
**Efficiency**4%
*“It works really well”*
**Moist/Dry**4%
*“dries well”*
**Ease Of Use**4%
*“Easy to Use”*
### **What buyers complain about **
**Functionality-Overall**12%
*“not effective”*
**Allergies**10%
*“Skin reaction”*
**Skin Health**7%
*“It BURNED MY FACE”*
**Value For Money**6%
*“not worth the price”*
**Moist/Dry**6%
*“It didnt dry”*
**Ease Of Use**4%
*“A little hard to peel”*
**Smell**4%
*“Smells chemically”*
**Suitability Dry Skin**3%
*“Made my skin very dryyyy”*
**Quality-Overall**3%
*“Poor quality”*
**Adhesion/Stickiness**2%
*“Poor adhesive”*
### **Top return reasons **
**Functionality-Overall**30%
**Advertised Vs Actual Product**14%
**Value For Money**8%
**Size-Overall**6%
**Moist/Dry**4%
**Skin Health**4%
**Product Condition**4%
**Smell**4%
**Suitability Combination Skin**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is charcoal face mask profitable to sell on Amazon United States?**
- The niche generates $501K/yr across 31 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the charcoal face mask niche?**
- 26 brands and 56 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in charcoal face mask?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Skin Health. The return rate is 0.7%.
- **When does demand for charcoal face mask peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the charcoal face mask niche?**
- Listings span $5.57–$39.53; the average listing price is $13.62 (sweet spot $15–$100). The average incumbent carries 7,629 reviews — the moat a new listing must climb.
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