---
title: "Chapstick — $16.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/chapstick"
last_updated: "2026-08-06T20:24:11.247Z"
locale: en
meta:
description: "Niche score 61/100 · $16.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $16.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chapstick — $16.1M/yr Amazon US Niche (2026) - Flapen"
---
# **chapstick**
**Worth a look**
Shows a $16.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 14Conversion 77Competition 83Returns 98Price range 50Avg price 35Brand share 66Review moat 17Quality gap 23
**Market size**
**Incredible****$16.1M**
$16.1M/yr · 21.0M searches
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$2.67–$27.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.15**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****18,078.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-22.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chapstick is a $16.1M/yr Amazon United States market (21.0M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chapstick market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$10.2M–$10.2M**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**183**
**Top-5 brand share**
**65%**
Top 20: 96%
**Top-5 click share**
**32%**
Top 20: 65%
**Open market**
**31%**
- ChapStick29% - eos15% - Burt's Bees9% - Aquaphor8% - Vaseline4% - e.l.f.4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.
1.0M600KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/chapstick/trend)
## **Top chapstick search terms**
- **lip balm**7.1M/yr-19.3%3.1% conv. - **chapstick**6.0M/yr-19.6%9.6% conv. - **chapstick bulk**1.3M/yr-20.4%3.3% conv. - **tinted lip balm**895K/yr-16.3%1.7% conv. - **lip**884K/yr-15.3%0.4% conv. - **lip balm bulk**765K/yr-14.8%1.4% conv. - **chap stick**688K/yr-19.4%9.4% conv. - **lip balms & moisturizers**620K/yr-68.8%2.6% conv. - **lip moisturizer**293K/yr-29.2%2.6% conv. - **lip products**271K/yr-7.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/chapstick/search-terms)
## **Top chapstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$644K8%$1.3M12%$1.9M16%$2.6M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ChapStick Moisturizer Original Lip Balm Tubes SPF 15 and Skin Protectant - 0.15 Oz (Pack of 3)**ChapStick**$3.89**4.8★10,580 rev](https://www.amazon.com/dp/B000GG64O4) [2**eos 100% Natural Lip Balm - Strawberry Sorbet and Pomegranate Raspberry All-Day Moisture Lip Care Products 0.14 oz 2-Pack**eos**$3.80**4.8★10,689 rev](https://www.amazon.com/dp/B0G2T52PRG) [3**Aquaphor Lip Repair Ointment Moisturizing Lip Balm Pack Relieves Dryness 0.35 Tube Pack of 2**Aquaphor**$8.01**4.8★15,870 rev](https://www.amazon.com/dp/B06XDCPYYL) [4**ChapStick Classic Skin Protectant Flavored Lip Balm Tube Cherry Flavor 0.15 Ounce (Pack of 3)**ChapStick**$4.02**4.8★15,976 rev](https://www.amazon.com/dp/B07DP6X7Q8) [5**Burts Bees 100% Natural Moisturizing Lip Balm (Original Beeswax)**Burt's Bees**$9.43**4.8★118,049 rev](https://www.amazon.com/dp/B0054LHI5A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**eos 100% Natural Lip Balm - Strawberry Sorbet and Pomegranate Raspberry All-Day Moisture Lip Care Products 0.14 oz 2-Pack**eos**$3.80**10,689 rev5mo ago](https://www.amazon.com/dp/B0G2T52PRG) [**ChapStick Bulk Lip Balm Classic Original 12-Count Lip Moisturizer for Dry Lips 0.15 Oz Ea**ChapStick**$20.44**257 rev10mo ago](https://www.amazon.com/dp/B0FQRGT43G) [**eos Lip Butter Vanilla Cashmere Peptide Lip Treatment 0.35 oz**eos**$6.82**4,471 rev1y ago](https://www.amazon.com/dp/B0CRRZNL11) [**ChapStick Moisture + SPF 15 Bulk Lip Balm Sunscreen 12-Pack 0.15 Oz Ea**ChapStick**$21.02**157 rev1y ago](https://www.amazon.com/dp/B0DTL9TZRW) [**EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi**EADEM**$23.87**2,636 rev1y ago](https://www.amazon.com/dp/B0DFRL3GHB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**eos 100% Natural Lip Balm - Strawberry Sorbet and Pomegranate Raspberry All-Day Moisture Lip Care Products 0.14 oz 2-Pack**eos**$3.80**4.8★**▲ 534%**](https://www.amazon.com/dp/B0G2T52PRG) [**EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi**EADEM**$23.87**4.6★**▲ 220%**](https://www.amazon.com/dp/B0DFRL3GHB) [**Sun Bum Cocobalm Wild Strawberry - Hydrating Lip Balm with Coconut Oil and Aloe Vera - 0.15 oz Stick**Sun Bum**$3.77**4.5★**▲ 212%**](https://www.amazon.com/dp/B07PFC4LLZ) [**eos Natural SPF 15 Lip Balm- Pineapple Coconut Water Resistant Daily Sun Protection & Lip Sunblock 0.14 oz**eos**$3.13**4.0★**▲ 157%**](https://www.amazon.com/dp/B0CTKWFLMW) [**ChapStick Bulk Lip Balm Classic Original 12-Count Lip Moisturizer for Dry Lips 0.15 Oz Ea**ChapStick**$20.44**4.9★**▲ 122%**](https://www.amazon.com/dp/B0FQRGT43G)
**~~View all trending →~~**
## **What buyers say about chapstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Super hydrating”*
**Quality-Overall**11%
*“Good product, just as described”*
**Soft Feel**11%
*“Goes on smooth”*
**Smell**9%
*“Delicious smell”*
**Value For Money**8%
*“Great Deal”*
**Color**8%
*“subtle color”*
**Advertised Vs Actual Product**3%
*“As described”*
**Gifting Purpose**2%
*“Bought as a gift”*
**Durability**2%
*“It stays on and looks amazing”*
**Ease Of Application**2%
*“Easily applicable”*
### **What buyers complain about **
**Moist/Dry**16%
*“Does not moisturize”*
**Smell**8%
*“Smells weird”*
**Value For Money**7%
*“Kind of expensive”*
**Color**6%
*“Terrible color”*
**Durability**5%
*“Broke”*
**Size-Overall**4%
*“HUGE”*
**Quality-Overall**3%
*“Low Quality”*
**Adhesion/Stickiness**3%
*“Not too sticky”*
**Allergies**2%
*“Irritating”*
**Texture/Consistency-Overall**2%
*“Texture is weird”*
### **Top return reasons **
**Color**27%
**Advertised Vs Actual Product**11%
**Moist/Dry**9%
**Smell**8%
**Value For Money**7%
**Product Condition**6%
**Functionality-Overall**5%
**Size-Overall**5%
**Texture/Consistency-Overall**4%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is chapstick profitable to sell on Amazon United States?**
- The niche generates $16.1M/yr across 52 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the chapstick niche?**
- 25 brands and 183 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in chapstick?**
- Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.4%.
- **When does demand for chapstick peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the chapstick niche?**
- Listings span $2.67–$27.11; the average listing price is $10.15 (sweet spot $15–$100). The average incumbent carries 18,079 reviews — the moat a new listing must climb.
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