---
title: "Chapstick Necklace — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/chapstick-necklace"
last_updated: "2026-08-06T01:16:01.416Z"
locale: en
meta:
description: "Niche score 34/100 · $93K/yr market · 140K searches/yr · $8.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $93K/yr market · 140K searches/yr · $8.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chapstick Necklace — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **chapstick necklace**
**Skip it**
Soft demand (-70.3% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 0Conversion 78Competition 34Returns 99Price range 30Avg price 24Brand share 15Review moat 23Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$3.89–$19.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$8.67**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$93K**
$93K/yr · 140K searches
**Review moat**
**Bad****8,419.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-70.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chapstick necklace is a $93K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chapstick necklace market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$87K–$108K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#588**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**4%**
- Lip Smacker64% - Townley Girl10% - Taste Beauty9% - ChapStick7% - Aquaphor3% - iscream2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -70.3% search growth over the last 90 days.
20K15KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 19.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/chapstick-necklace/trend)
## **Top chapstick necklace search terms**
- **boys chapstick**39K/yr-75.1%5.6% conv. - **spiderman chapstick**11K/yr-46.0%7.7% conv. - **chapstick for boys**23K/yr-76.7%4.7% conv. - **kids chapstick boys**15K/yr-72.9%5.3% conv. - **boy chapstick**12K/yr-65.6%5.2% conv. - **boys lip balm**12K/yr-73.0%3.5% conv. - **spiderman lip balm**5K/yr-28.0%8.2% conv. - **lip balm for boys**9K/yr-72.4%3.5% conv. - **minecraft chapstick**4K/yr-73.0%0.9% conv. - **boy chapstick for kids**4K/yr-82.3%6.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/chapstick-necklace/search-terms)
## **Top chapstick necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lip Smacker Marvel Lip Balm Keychain Clear & Glossy Fun & Giftable Cruelty Free - Spiderman**Lip Smacker**$5.23**4.6★4,474 rev](https://www.amazon.com/dp/B071ZYYFBT) [2**Lip Smacker Lip Balm & Lanyard Duo - Flavored Moisturizing Smoothing Soft Shine Hydrating & Protecting Fun Tasty Flavors Cruelty-Free & Vegan - Spiderman**Lip Smacker**$7.19**4.6★2,129 rev](https://www.amazon.com/dp/B0DNVB5XKB) [3**Hot Wheels 7pc Kid Lip Balm Set with Keychain Plant-based Safe for Age 3+**Townley Girl**$9.85**4.8★276 rev](https://www.amazon.com/dp/B0FJRMZ6KV) [4**Taste Beauty Jurassic World 7-Pack Variety Scented Lip Balm - Moisturizing Lip Balms & Moisturizers - Ages 8+**Taste Beauty**$6.69**4.8★58 rev](https://www.amazon.com/dp/B0CF67BV9G) [5**Lip Smacker Marvel Avenger Flavored Lip Balm Party Pack 8 Count Super Hero Spirderman Iron Man Captain America Clear For Kids**Lip Smacker**$11.07**4.8★40,255 rev](https://www.amazon.com/dp/B07LD1MDFM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spider-Man Easter Egg Lip Balm Trio**Lip Smacker**$7.21**354 rev6mo ago](https://www.amazon.com/dp/B0GLDFXRZC) [**Hot Wheels 7pc Kid Lip Balm Set with Keychain Plant-based Safe for Age 3+**Townley Girl**$9.85**276 rev1y ago](https://www.amazon.com/dp/B0FJRMZ6KV) [**ChapStick Lip Balm Sets Minions Banana-Nana + Variety Banana Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea**ChapStick**$8.13**187 rev1y ago](https://www.amazon.com/dp/B0FBX9YMKK) [**Dr. Squatch Natural Lip Balm for Men Mens Lip Care for Dry Chapped Lips Coconut Oil Shea Butter & Beeswax Original Squatch Vanilla Bourbon Coconut Cove Wild Watermelon (0.25 oz 4 Pack)**Dr. Squatch**$18.27**550 rev1y ago](https://www.amazon.com/dp/B0DZJM5VPY) [**Lip Smacker Lip Balm & Lanyard Duo - Flavored Moisturizing Smoothing Soft Shine Hydrating & Protecting Fun Tasty Flavors Cruelty-Free & Vegan - Spiderman**Lip Smacker**$7.19**2,129 rev1y ago](https://www.amazon.com/dp/B0DNVB5XKB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARKAID Marvel Spiderman Sunglasses for Kids - Stylish Comfortable & Durable UV-Protective Spiderman Glasses with Soft Carrying Case - Officially Licensed (Red)**ARKAID**$19.65**4.8★**▲ 890%**](https://www.amazon.com/dp/B0CP9RSMT5) [**Hot Wheels 7pc Kid Lip Balm Set with Keychain Plant-based Safe for Age 3+**Townley Girl**$9.85**4.8★**▲ 329%**](https://www.amazon.com/dp/B0FJRMZ6KV) [**ChapStick Lip Balm Sets Minions Banana-Nana + Variety Banana Pack (6 Sticks) Party Favors for Kids 0.15 Oz Ea**ChapStick**$8.13**4.8★**▲ 206%**](https://www.amazon.com/dp/B0FBX9YMKK) [**Lip Smacker Lip Balm & Lanyard Duo - Flavored Moisturizing Smoothing Soft Shine Hydrating & Protecting Fun Tasty Flavors Cruelty-Free & Vegan - Spiderman**Lip Smacker**$7.19**4.6★**▲ 127%**](https://www.amazon.com/dp/B0DNVB5XKB) [**Spider-Man Easter Egg Lip Balm Trio**Lip Smacker**$7.21**4.7★**▲ 70%**](https://www.amazon.com/dp/B0GLDFXRZC)
**~~View all trending →~~**
## **What buyers say about chapstick necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“Very Moisturizing”*
**Quality-Overall**13%
*“Good, reliable product”*
**Smell**11%
*“especially love the fun scents”*
**Value For Money**9%
*“Great value”*
**Soft Feel**6%
*“Goes on smooth”*
**Advertised Vs Actual Product**5%
*“Works like it should”*
**Gifting Purpose**4%
*“Cute gift”*
**Efficiency**3%
*“CHAPSTICK WORKS GREAT”*
**Ease Of Use**3%
*“Easy and convenient to use”*
**Size-Overall**3%
*“They fit him perfectly”*
### **What buyers complain about **
**Moist/Dry**28%
*“Not moisturizing”*
**Value For Money**6%
*“A bit pricey”*
**Smell**5%
*“The chocolate smells very generic of chocolate scents”*
**Quality-Overall**5%
*“Not as good as the original”*
**Durability**4%
*“Broke second time my son opened it to use”*
**Functionality-Overall**3%
*“Didn't work for me”*
**Thickness**3%
*“A little bit thinner than chapstick”*
**Ease Of Use**3%
*“Makes it very inconvenient to use”*
**Adhesion/Stickiness**3%
*“this stick may be very disappointing”*
**Allergies**2%
*“I had a horrible reaction on my lips”*
### **Top return reasons **
**Moist/Dry**23%
**Size-Overall**13%
**Advertised Vs Actual Product**10%
**Functionality-Overall**10%
**Value For Money**8%
**Adhesion/Stickiness**4%
**Texture/Consistency-Overall**3%
**Smell**3%
**Product Condition**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is chapstick necklace profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -70.3%. Flapen's verdict: Skip it (34/100).
- **How competitive is the chapstick necklace niche?**
- 8 brands and 61 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in chapstick necklace?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 0.2%.
- **When does demand for chapstick necklace peak?**
- Demand peaks in Nov–Dec; the busiest month runs 19.6× the quietest.
- **What does it cost to enter the chapstick necklace niche?**
- Listings span $3.89–$19.65; the average listing price is $8.67 (sweet spot $15–$100). The average incumbent carries 8,420 reviews — the moat a new listing must climb.
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