---
title: "Chaddy Matte Lip Plumper — $319K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/chaddy-matte-lip-plumper"
last_updated: "2026-08-06T03:53:31.107Z"
locale: en
meta:
description: "Niche score 45/100 · $319K/yr market · 347K searches/yr · $23.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $319K/yr market · 347K searches/yr · $23.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chaddy Matte Lip Plumper — $319K/yr Amazon US Niche (2026) - Flapen"
---
# **chaddy matte lip plumper**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 22Conversion 49Competition 10Returns 81Price range 95Avg price 95Brand share 0Review moat 34Quality gap 84
**Avg price**
**Incredible****$23.63**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.17–$28.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$319K**
$319K/yr · 347K searches
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,138.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chaddy matte lip plumper is a $319K/yr Amazon United States market (347K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chaddy matte lip plumper market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$354K–$473K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Too Faced100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/chaddy-matte-lip-plumper/trend)
## **Top chaddy matte lip plumper search terms**
- **too faced lip injection**107K/yr+0.2%5.1% conv. - **lip injection lip plumper**53K/yr-7.4%3.6% conv. - **two faced lip injection extreme lip plumper**39K/yr+13.1%6.0% conv. - **lip injection**40K/yr-9.1%1.8% conv. - **too faced lip gloss**17K/yr-20.8%0.6% conv. - **too faced lip plumper**13K/yr-2.6%4.5% conv. - **too faced lip**12K/yr+4.3%1.1% conv. - **two faced lip plumper**12K/yr-24.1%4.8% conv. - **too faced lip injection extreme lip plumper**9K/yr-9.5%4.2% conv. - **two faced lip gloss**6K/yr-24.5%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/chaddy-matte-lip-plumper/search-terms)
## **Top chaddy matte lip plumper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$48K30%$96K45%$144K60%$192K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss | Hydrating + Plumping Travel Size 0.1 Fl Oz Original**Too Faced**$16.06**4.0★978 rev](https://www.amazon.com/dp/B0D19H265R) [2**Too Faced Lip Injection Extreme Lip Plumper Gloss | Hydrating Glossy & Helps Volume Appear Fuller Over Time Travel Size 0.10 Fl Oz Original**Too Faced**$15.17**4.0★3,382 rev](https://www.amazon.com/dp/B01LYWTZT2) [3**Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss | Hydrating Volumizing + Plumping 0.14 Fl Oz Original**Too Faced**$28.47**4.1★3,069 rev](https://www.amazon.com/dp/B08HJ3QGN5) [4**Too Faced Lip Injection Power Plumping Lip Gloss | Hydrating High-Shine Gloss | Vitamins A + E | 0.22 Fl Oz Glossy & Bossy**Too Faced**$25.16**4.3★622 rev](https://www.amazon.com/dp/B08K4253S9) [5**Too Faced Lip Injection Extreme Lip Plumper Gloss | Hydrating Glossy & Helps Volume Appear Fuller Over Time 0.14 Fl Oz Pink Punch**Too Faced**$27.06**4.2★5,266 rev](https://www.amazon.com/dp/B0842X6HTQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss | Hydrating + Plumping Travel Size 0.1 Fl Oz Original**Too Faced**$16.06**978 rev2y ago](https://www.amazon.com/dp/B0D19H265R) [**Too Faced Lip Injection Extreme Lip Shaper | Plumping Waterproof Liner Pencil 0.01 Ounce Hot & Spicy**Too Faced**$20.74**571 rev3y ago](https://www.amazon.com/dp/B0C5VWCR65) [**Too Faced Lip Injection Power Plumping Lip Gloss | Hydrating High-Shine Gloss | Vitamins A + E | 0.22 Fl Oz Glossy & Bossy**Too Faced**$25.16**622 rev5y ago](https://www.amazon.com/dp/B08K4253S9) [**Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss | Hydrating Volumizing + Plumping 0.14 Fl Oz Original**Too Faced**$28.47**3,069 rev5y ago](https://www.amazon.com/dp/B08HJ3QGN5) [**Too Faced Lip Injection Extreme Lip Plumper Gloss | Hydrating Glossy & Helps Volume Appear Fuller Over Time 0.14 Fl Oz Pink Punch**Too Faced**$27.06**5,266 rev6y ago](https://www.amazon.com/dp/B0842X6HTQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Too Faced Lip Injection Extreme Lip Plumper Gloss | Hydrating Glossy & Helps Volume Appear Fuller Over Time 0.14 Fl Oz Pink Punch**Too Faced**$27.06**4.2★**▲ 206%**](https://www.amazon.com/dp/B0842X6HTQ) [**Too Faced Lip Injection Extreme Lip Plumper Gloss | Hydrating Glossy & Helps Volume Appear Fuller Over Time 0.14 Fl Oz Strawberry Kiss**Too Faced**$25.27**4.2★**▲ 86%**](https://www.amazon.com/dp/B0842XJLVZ) [**Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss | Hydrating + Plumping Travel Size 0.1 Fl Oz Original**Too Faced**$16.06**4.0★**▲ 39%**](https://www.amazon.com/dp/B0D19H265R) [**Too Faced Lip Injection Extreme Lip Plumper Gloss | Hydrating Glossy & Helps Volume Appear Fuller Over Time Travel Size 0.10 Fl Oz Original**Too Faced**$15.17**4.0★**— 7%**](https://www.amazon.com/dp/B01LYWTZT2) [**Too Faced Lip Injection Power Plumping Lip Gloss | Hydrating High-Shine Gloss | Vitamins A + E | 0.22 Fl Oz Glossy & Bossy**Too Faced**$25.16**4.3★**▼ 28%**](https://www.amazon.com/dp/B08K4253S9)
**~~View all trending →~~**
## **What buyers say about chaddy matte lip plumper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“It's a good quality long lasting liner with a slight tingle”*
**Color**13%
*“The color is pretty, and that's it”*
**Value For Money**13%
*“This is absolutely the best affordable”*
**Soft Feel**6%
*“This makes your lips soft and it tingles”*
**Advertised Vs Actual Product**6%
*“Delivers as stated”*
**Smell**5%
*“Nice smell leaves a nice beautiful gloss”*
**Moist/Dry**4%
*“Dries fairly quick”*
**Size-Overall**4%
*“Perfect purse size”*
**Allergies**4%
*“no allergic reactions or anything so far so I can't complain”*
**Brightness/Shine/Glow**3%
*“overall it just makes them glossy its a nice gloss”*
### **What buyers complain about **
**Functionality-Overall**27%
*“No longer works like it used to”*
**Value For Money**21%
*“Waste of money”*
**Allergies**6%
*“This product also irritates everything it touches”*
**Durability**6%
*“Not worth it dont last”*
**Advertised Vs Actual Product**5%
*“False advertising”*
**Size-Overall**5%
*“The tube is fairly small”*
**Quality-Overall**4%
*“Garbage”*
**Flammable**3%
*“Burns”*
**Skin Health**2%
*“Just like all the other lip plumpers I've used this one does not work for me either”*
**Ease Of Use**2%
*“I cant open it”*
### **Top return reasons **
**Functionality-Overall**33%
**Advertised Vs Actual Product**22%
**Color**15%
**Product Condition**5%
**Size-Overall**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Moist/Dry**2%
**Damage/Burn Hair**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is chaddy matte lip plumper profitable to sell on Amazon United States?**
- The niche generates $319K/yr across 9 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the chaddy matte lip plumper niche?**
- 1 brands and 2 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in chaddy matte lip plumper?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 1.7%.
- **When does demand for chaddy matte lip plumper peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the chaddy matte lip plumper niche?**
- Listings span $15.17–$28.47; the average listing price is $23.63 (sweet spot $15–$100). The average incumbent carries 3,138 reviews — the moat a new listing must climb.
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