---
title: "Cetaphil Travel Size — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cetaphil-travel-size"
last_updated: "2026-08-10T05:15:55.074Z"
locale: en
meta:
description: "Niche score 33/100 · $58K/yr market · 71K searches/yr · $20.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $58K/yr market · 71K searches/yr · $20.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cetaphil Travel Size — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **cetaphil travel size**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 15Conversion 51Competition 12Returns 97Price range 73Avg price 88Brand share 0Review moat 23Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.14**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.70–$43.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,472.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$58K**
$58K/yr · 71K searches
**Growth**
**Bad****-19.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cetaphil travel size is a $58K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cetaphil travel size market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$81K–$101K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- LANEIGE49% - Sol de Janeiro42% - Mario Badescu4% - grace & stella3% - e.l.f.3%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -19.7% search growth over the last 90 days.
9K7KHoliday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cetaphil-travel-size/trend)
## **Top cetaphil travel size search terms**
- **purple skincare**10K/yr-2.2%0.7% conv. - **delicia drench body butter**11K/yr-27.7%5.9% conv. - **laneige gummy bear**12K/yr-24.3%10.1% conv. - **purple beauty products**7K/yr-18.0%1.7% conv. - **purple skin care**5K/yr-18.7%1.3% conv. - **sol de janeiro 59 lotion**4K/yr+11.3%1.8% conv. - **sol de janeiro delicia drench body butter**3K/yr+18.6%5.3% conv. - **laneige gummy bear lip balm**4K/yr+24.2%13.2% conv. - **gummy bear laneige**4K/yr-21.5%9.3% conv. - **laneige lip balm gummy bear**2K/yr-32.0%10.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cetaphil-travel-size/search-terms)
## **Top cetaphil travel size products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$23K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Gummy Bear**LANEIGE**$15.53**4.7★5,890 rev](https://www.amazon.com/dp/B09HN7NTJP) [2**Sol de Janeiro Delicia Drench Body Butter (75mL/2.5 oz.)**Sol de Janeiro**$21.96**4.6★2,747 rev](https://www.amazon.com/dp/B0CGVW6B74) [3**LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Gummy Bear**LANEIGE**$21.01**4.7★4,832 rev](https://www.amazon.com/dp/B09HN5CMBX) [4**Sol de Janeiro Delicia Drench Body Butter 240mL/8.1 oz.**Sol de Janeiro**$43.55**4.6★2,747 rev](https://www.amazon.com/dp/B0CGVSWGRM) [5**SOL DE JANEIRO Delicia Drench Jet Set**Sol de Janeiro**$30.38**4.7★19,389 rev](https://www.amazon.com/dp/B0DS6L2L3D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Taro Bubble Tea**LANEIGE**$14.12**105 rev7mo ago](https://www.amazon.com/dp/B0F7L8F6YL) [**Sol de Janeiro Delicia Drench Body Butter 150mL/5 oz.**Sol de Janeiro**$34.30**2,747 rev1y ago](https://www.amazon.com/dp/B0FFDJH4ZC) [**SOL DE JANEIRO Delicia Drench Jet Set**Sol de Janeiro**$30.38**19,389 rev1y ago](https://www.amazon.com/dp/B0DS6L2L3D) [**grace & stella Retinol Under Eye Patches for Puffy Eyes and Dark Circles Restoring Gel Under Eye Masks with Hyaluronic Acid - Vegan Cruelty-Free Skincare - Gifts for Teen Girls (Purple 6 Pairs)**grace & stella**$9.25**11,239 rev2y ago](https://www.amazon.com/dp/B0D5YQV86X) [**Sol de Janeiro Delicia Drench Body Butter (75mL/2.5 oz.)**Sol de Janeiro**$21.96**2,747 rev2y ago](https://www.amazon.com/dp/B0CGVW6B74)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Taro Bubble Tea**LANEIGE**$14.12**4.6★**▲ 421%**](https://www.amazon.com/dp/B0F7L8F6YL) [**Mario Badescu Facial Spray with Aloe Chamomile and Lavender for All Skin Types | Face Mist that Hydrates and Restores Balance & Brightness | 4 FL OZ**Mario Badescu**$6.58**4.6★**▲ 80%**](https://www.amazon.com/dp/B078PS3VYG) [**grace & stella Retinol Under Eye Patches for Puffy Eyes and Dark Circles Restoring Gel Under Eye Masks with Hyaluronic Acid - Vegan Cruelty-Free Skincare - Gifts for Teen Girls (Purple 6 Pairs)**grace & stella**$9.25**4.4★**▲ 49%**](https://www.amazon.com/dp/B0D5YQV86X) [**Sol de Janeiro Delicia Drench Body Butter 240mL/8.1 oz.**Sol de Janeiro**$43.55**4.6★**▲ 20%**](https://www.amazon.com/dp/B0CGVSWGRM) [**Sol de Janeiro Delicia Drench Body Butter 150mL/5 oz.**Sol de Janeiro**$34.30**4.6★**— 0%**](https://www.amazon.com/dp/B0FFDJH4ZC)
**~~View all trending →~~**
## **What buyers say about cetaphil travel size**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**32%
*“Scent is light”*
**Moist/Dry**12%
*“Great moisturizer”*
**Soft Feel**9%
*“Makes my skin soft”*
**Quality-Overall**8%
*“The quality feels luxurious”*
**Value For Money**4%
*“Good value”*
**Suitability Combination Skin**3%
*“a great part of her daily skin care routine”*
**Color**2%
*“The color is really pretty”*
**Suitability Dry Skin**2%
*“Works wonders on dry skin”*
**Ease Of Use**2%
*“Easy to use”*
**Size-Overall**2%
*“Love the sizes”*
### **What buyers complain about **
**Smell**15%
*“Smell was sort of chemical”*
**Value For Money**11%
*“Waste of money”*
**Functionality-Overall**8%
*“DIDN'T WORK FOR ME”*
**Size-Overall**7%
*“Its only disappointing by how large the container is compared to how much is inside”*
**Quality-Overall**5%
*“Cheaply made”*
**Moist/Dry**5%
*“It does not hydrate your lips or anything”*
**Thickness**3%
*“It is thick as cold butter”*
**Allergies**2%
*“Started itching after second use”*
**Adhesion/Stickiness**2%
*“Wont stick”*
**Strength**2%
*“flimsy”*
### **Top return reasons **
**Smell**38%
**Value For Money**10%
**Size-Overall**7%
**Product Condition**7%
**Advertised Vs Actual Product**7%
**Color**7%
**Moist/Dry**5%
**Texture/Consistency-Overall**3%
**Functionality-Overall**3%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is cetaphil travel size profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (33/100).
- **How competitive is the cetaphil travel size niche?**
- 5 brands and 8 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cetaphil travel size?**
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.6%.
- **When does demand for cetaphil travel size peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 9.0× the quietest.
- **What does it cost to enter the cetaphil travel size niche?**
- Listings span $4.70–$43.55; the average listing price is $20.14 (sweet spot $15–$100). The average incumbent carries 8,473 reviews — the moat a new listing must climb.
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