---
title: "Centella Asiatica — $253K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/centella-asiatica"
last_updated: "2026-08-10T11:29:17.169Z"
locale: en
meta:
description: "Niche score 39/100 · $253K/yr market · 432K searches/yr · $14.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $253K/yr market · 432K searches/yr · $14.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Centella Asiatica — $253K/yr Amazon US Niche (2026) - Flapen"
---
# **centella asiatica**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 22Conversion 50Competition 19Returns 96Price range 65Avg price 73Brand share 10Review moat 25Quality gap 20
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.76**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.06–$25.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$253K**
$253K/yr · 432K searches
**Review moat**
**Okay****3,975.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, centella asiatica is a $253K/yr Amazon United States market (432K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **centella asiatica market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$221K–$295K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#552**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**2%**
- SKIN100459% - Natural Systems Naturasys16% - CENTELLIAN 2410% - Carlyle7% - EXOPROXYL5% - FITO MEDIC'S2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.
120K80KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/centella-asiatica/trend)
## **Top centella asiatica products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$51K30%$76K40%$101K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![[Hudsons Pick] SKIN1004 Madagascar Centella Ampoule Korean Face Serum with Centella Asiatica for Hydrating & Moisturizing Soothing Facial Serum for Skin Balance Korean Skin Care 3.38 fl.oz 100ml](https://m.media-amazon.com/images/I/31Kxg2RcOgL.jpg)**\[Hudsons Pick\] SKIN1004 Madagascar Centella Ampoule Korean Face Serum with Centella Asiatica for Hydrating & Moisturizing Soothing Facial Serum for Skin Balance Korean Skin Care 3.38 fl.oz 100ml**SKIN1004**$15.54**4.7★9,046 rev](https://www.amazon.com/dp/B06Y15D1LH) [2**Centella Asiatica 500 mg 60 Capsules by Natural Systems - Gotu Kola Herb Moisturizer for Your Skin - Extract Also Beneficial for Calming Mind Tiredness**Natural Systems Naturasys**$11.49**4.8★1,221 rev](https://www.amazon.com/dp/B0B6DY6R1G) [3![[Hudsons Pick] SKIN1004 Madagascar Centella Ampoule Korean Face Serum with Centella Asiatica for Hydrating & Moisturizing Soothing Facial Serum for Skin Balance Korean Skin Care 1.85 fl.oz 55ml](https://m.media-amazon.com/images/I/31wXJRmtjAL.jpg)**\[Hudsons Pick\] SKIN1004 Madagascar Centella Ampoule Korean Face Serum with Centella Asiatica for Hydrating & Moisturizing Soothing Facial Serum for Skin Balance Korean Skin Care 1.85 fl.oz 55ml**SKIN1004**$12.36**4.6★4,307 rev](https://www.amazon.com/dp/B07ZKHPV9Y) [4**CENTELLIAN 24 Madeca Cream Time Reverse - Firming Face Moisturizer with TECA Centella Asiatica Skin Elasticity & Barrier Support Deep Hydration Anti-Aging Face Cream Korean Skincare 1.69 fl oz**CENTELLIAN 24**$25.90**4.6★5,142 rev](https://www.amazon.com/dp/B0DFY92NDB) [5**SKIN1004 Centella Travel Kit Korean Skin Care Set with Toner Moisturiser Serum Cleansing Oil & Cleanser Travel Size Set with Madagascar Centella Sensitive Skin Perfect for Travel Beauty & Gifts**SKIN1004**$21.67**4.7★2,363 rev](https://www.amazon.com/dp/B09S6JKB52)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EXOPROXYL CICA EXOSOmethod 20 Serum Centella Asiatica Exosome with Niacinamide & 9 Peptides for Glass Skin Radiance Ampoule for Uneven Tone and Skin Texture Korean Skin Care (1.01 Fl Oz / 30ml)**EXOPROXYL**$18.52**48 rev10mo ago](https://www.amazon.com/dp/B0FQT28ZFY) [**FITO MEDICS Lab | Gotu Kola | Centella Asiatica | 180 Capsules**FITO MEDIC'S**$9.06**23 rev1y ago](https://www.amazon.com/dp/B0FG8HDQZS) [**Lucksun Centella Asiatica Cream for Sensitive Skin 85% Natural Moisturizer Intensive Hydration & Repair 50g**Lucksun**$9.48**6 rev1y ago](https://www.amazon.com/dp/B0FFMQY8Z8) [**CENTELLIAN 24 Madeca Cream Time Reverse - Firming Face Moisturizer with TECA Centella Asiatica Skin Elasticity & Barrier Support Deep Hydration Anti-Aging Face Cream Korean Skincare 1.69 fl oz**CENTELLIAN 24**$25.90**5,142 rev1y ago](https://www.amazon.com/dp/B0DFY92NDB) [**SKIN1004 Probio Cica Intensive Ampoule Centella Serum for Face with Ceramide Facial Serum for Nourishing & Soothing Centella Ampoule for Skin Barrier Support Korean Skin Care 1.69fl.oz / 50ml**SKIN1004**$14.93**4,121 rev3y ago](https://www.amazon.com/dp/B0BTRWGQNV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lucksun Centella Asiatica Cream for Sensitive Skin 85% Natural Moisturizer Intensive Hydration & Repair 50g**Lucksun**$9.48**5.0★**▲ 158%**](https://www.amazon.com/dp/B0FFMQY8Z8) [**FITO MEDICS Lab | Gotu Kola | Centella Asiatica | 180 Capsules**FITO MEDIC'S**$9.06**4.6★**▲ 142%**](https://www.amazon.com/dp/B0FG8HDQZS) [**SKIN1004 Centella Travel Kit Korean Skin Care Set with Toner Moisturiser Serum Cleansing Oil & Cleanser Travel Size Set with Madagascar Centella Sensitive Skin Perfect for Travel Beauty & Gifts**SKIN1004**$21.67**4.7★**▲ 140%**](https://www.amazon.com/dp/B09S6JKB52) [**EXOPROXYL CICA EXOSOmethod 20 Serum Centella Asiatica Exosome with Niacinamide & 9 Peptides for Glass Skin Radiance Ampoule for Uneven Tone and Skin Texture Korean Skin Care (1.01 Fl Oz / 30ml)**EXOPROXYL**$18.52**4.6★**▲ 101%**](https://www.amazon.com/dp/B0FQT28ZFY) [![[Hudsons Pick] SKIN1004 Madagascar Centella Ampoule Korean Face Serum with Centella Asiatica for Hydrating & Moisturizing Soothing Facial Serum for Skin Balance Korean Skin Care 3.38 fl.oz 100ml](https://m.media-amazon.com/images/I/31Kxg2RcOgL.jpg)**\[Hudsons Pick\] SKIN1004 Madagascar Centella Ampoule Korean Face Serum with Centella Asiatica for Hydrating & Moisturizing Soothing Facial Serum for Skin Balance Korean Skin Care 3.38 fl.oz 100ml**SKIN1004**$15.54**4.7★**▲ 58%**](https://www.amazon.com/dp/B06Y15D1LH)
**~~View all trending →~~**
## **What buyers say about centella asiatica**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“Good Moisturizer”*
**Suitability Combination Skin**14%
*“Works well even on sensitive skin”*
**Quality-Overall**13%
*“the capsules feel consistent in quality”*
**Soft Feel**9%
*“Soft and smooth”*
**Suitability Dry Skin**6%
*“great for dry skin”*
**Brightness/Shine/Glow**4%
*“gives it a natural glow”*
**Value For Money**4%
*“reasonably priced”*
**Absorbency**3%
*“Absorbs great”*
**Smell**3%
*“It has a light scent”*
**Allergies**3%
*“Helps with acne”*
### **What buyers complain about **
**Allergies**9%
*“Allergic”*
**Smell**8%
*“Smells weird”*
**Functionality-Overall**7%
*“Not effective”*
**Moist/Dry**6%
*“not moisturizing at all”*
**Skin Health**5%
*“Not for me burned my skin”*
**Suitability Dry Skin**5%
*“I have very dry skin”*
**Symptom Reduction**4%
*“No noticeable improvement”*
**Adhesion/Stickiness**3%
*“The jar is sticky”*
**Value For Money**3%
*“Not worth the price”*
**Sensitivity-Overall**2%
*“I have sensitive”*
### **Top return reasons **
**Functionality-Overall**12%
**Value For Money**10%
**Advertised Vs Actual Product**10%
**Smell**10%
**Moist/Dry**6%
**Skin Health**5%
**Size-Overall**5%
**Suitability Combination Skin**4%
**Texture/Consistency-Overall**3%
**Product Condition**3%
## **Common questions**
- **Is centella asiatica profitable to sell on Amazon United States?**
- The niche generates $253K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the centella asiatica niche?**
- 7 brands and 39 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in centella asiatica?**
- Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.9%.
- **When does demand for centella asiatica peak?**
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 8.4× the quietest.
- **What does it cost to enter the centella asiatica niche?**
- Listings span $9.06–$25.90; the average listing price is $14.76 (sweet spot $15–$100). The average incumbent carries 3,976 reviews — the moat a new listing must climb.
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