---
title: "Search terms — castor oil roll on - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/castor-oil-roll-on/search-terms"
last_updated: "2026-07-21T09:06:34.841Z"
locale: en
meta:
  description: "castor oil roll on clears our launch bar: a $1.7M/yr market growing +549.6% this quarter with returns at 0.5%. Data updated Jul 2026."
  "og:description": "castor oil roll on clears our launch bar: a $1.7M/yr market growing +549.6% this quarter with returns at 0.5%. Data updated Jul 2026."
  "og:title": "Search terms — castor oil roll on - Flapen"
---

# **castor oil roll on**

**Launch it**

A $1.7M/yr market growing +549.6% this quarter with returns at 0.5% — clears our launch bar.

Market size 89Growth 100Conversion 59Competition 62Returns 97Price range 77Avg price 89Brand share 79Review moat 64Quality gap 97

**Growth**

**Incredible****+549.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.7M**

$1.7M/yr · 1.6M searches

**Avg price**

**Great****$20.72**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$9.05–$36.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****947.32**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale