---
title: "Castile Soap Liquid Unscented — $12.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/castile-soap-liquid-unscented"
last_updated: "2026-08-10T15:29:57.289Z"
locale: en
meta:
description: "Niche score 63/100 · $12.3M/yr market · 6.5M searches/yr · $21.03 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $12.3M/yr market · 6.5M searches/yr · $21.03 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Castile Soap Liquid Unscented — $12.3M/yr Amazon US Niche (2026) - Flapen"
---
# **castile soap liquid unscented**
**Launch it**
A $12.3M/yr market growing +24.5% this quarter with returns at 0.2% — clears our launch bar.
Market size 100Growth 53Conversion 83Competition 62Returns 99Price range 87Avg price 90Brand share 10Review moat 18Quality gap 18
**Market size**
**Incredible****$12.3M**
$12.3M/yr · 6.5M searches
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.18–$64.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+24.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****16,066.83**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, castile soap liquid unscented is a $12.3M/yr Amazon United States market (6.5M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Jun–Jul–Sep–Oct–Dec. Verdict: Launch it — 63/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **castile soap liquid unscented market data**
- **Units sold / yr**
- **500K–600K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$10.5M–$12.6M**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**739**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 85%
**Open market**
**3%**
- Dr. Bronner's77% - WHOLENATURALS8% - Yoken6% - WEBE4% - FLOWHYET2% - YARELI1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.5% search growth over the last 90 days.
175K125KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jun, Jul, Sep, Oct, Dec · busiest ÷ quietest = 9.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/castile-soap-liquid-unscented/trend)
## **Top castile soap liquid unscented search terms**
- **dr bronners pure castile soap**1.9M/yr+30.9%7.2% conv. - **castile soap**1.0M/yr+41.2%5.0% conv. - **castile soap liquid**724K/yr+8.8%6.0% conv. - **dr bronners**574K/yr+28.6%4.7% conv. - **dr bronner soap**620K/yr-21.9%5.9% conv. - **dr. bronners castile soap**215K/yr+26.8%6.0% conv. - **dr bronner**231K/yr+17.5%4.4% conv. - **dr bronners soap**207K/yr+33.1%5.5% conv. - **pure castile soap**133K/yr+47.3%3.8% conv. - **magic soap**94K/yr+47.7%5.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/castile-soap-liquid-unscented/search-terms)
## **Top castile soap liquid unscented products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$490K8%$981K12%$1.5M16%$2.0M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Bronners Pure-Castile Magic Liquid Soap - Made with Regenerative Organic Certified Oils- 18-in-1 Uses for Face Body Hand Hair Laundry & More- Vegan Non-GMO- Body Wash- Peppermint 32oz**Dr. Bronner's**$16.99**4.8★70,581 rev](https://www.amazon.com/dp/B00028EYJ8) [2**Dr. Bronners Pure-Castile Magic Soap Liquid (Baby Unscented 32 Ounce) Made with Regenerative Organic Certified Oils For Sensitive Skin Babies Face Hair Laundry Dishes Hand Soap & Body Wash**Dr. Bronner's**$16.97**4.7★40,382 rev](https://www.amazon.com/dp/B000HK1OOY) [3**Dr. Bronners Pure-Castile Magic Liquid Soap (Peppermint 8 Ounce)- Made with Organic Oils 18-in1 Uses: Face Hair Hand & Body Soap Laundry Pets- Concentrated Vegan Non-GMO**Dr. Bronner's**$10.11**4.8★70,581 rev](https://www.amazon.com/dp/B000HJZS10) [4**WHOLENATURALS Pure Castile Soap Liquid EWG Verified & Certified Palm Oil Free Unscented Natural Mild & Gentle Non-gmo & Vegan - Organic Body Wash Laundry Pet/Dog and Baby Soap - 64 Fl Oz**WHOLENATURALS**$27.81**4.7★11,853 rev](https://www.amazon.com/dp/B08Y9691J6) [5**Yoken Pure Castile Liquid Soap 8 Oz Unscented with Organic Oil EWG Verified**Yoken**$9.41**4.6★3,630 rev](https://www.amazon.com/dp/B0D2CZRT4R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr. Bronners Pure-Castile Limited-Edition Pride Soap Regenerative Organic Certified Oils- 18-in-1 Uses for Face Body Hand Hair Laundry & More - Vegan Non-GMO- Body Wash- Cherry Blossom 32oz**Dr. Bronner's**$17.13**54 rev8mo ago](https://www.amazon.com/dp/B0G2DXL163) [**FLOWHYET EWG Verified 1Gallon Pure Castile Soap Liquid**FLOWHYET**$32.24**187 rev8mo ago](https://www.amazon.com/dp/B0FS5ZW858) [**WEBE Naturals Pure Unscented Castile Soap Refill 64 Oz | Face Body Wash Dishes Pets & Laundry**WEBE**$21.72**977 rev1y ago](https://www.amazon.com/dp/B0DN7MVRRL) [**Yoken Pure Castile Liquid Soap 8 Oz Unscented with Organic Oil EWG Verified**Yoken**$9.41**3,630 rev2y ago](https://www.amazon.com/dp/B0D2CZRT4R) [**Dr. Bronners Pure-Castile Magic Bar Soaps (5 Ounce Variety Gift Pack) Almond Unscented Lavender Peppermint Citrus Rose - Made with Regenerative Organic Certified Oils Vegan Non-GMO**Dr. Bronner's**$28.79**2,975 rev2y ago](https://www.amazon.com/dp/B0CLSXQ2YG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr. Bronners Pure-Castile Limited-Edition Pride Soap Regenerative Organic Certified Oils- 18-in-1 Uses for Face Body Hand Hair Laundry & More - Vegan Non-GMO- Body Wash- Cherry Blossom 32oz**Dr. Bronner's**$17.13**4.5★**▲ 282%**](https://www.amazon.com/dp/B0G2DXL163) [**Dr. Bronners Pure-Castile Magic Soap Liquid (Citrus 32 Ounce - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan Non-GMO**Dr. Bronner's**$17.19**4.7★**▲ 265%**](https://www.amazon.com/dp/B00WXGWJJE) [**Dr. Bronners Magic Soap Pure-Castile Liquid Soap (Rose 32 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets & Dishes Concentrated Vegan Non-GMO**Dr. Bronner's**$16.13**4.7★**▲ 173%**](https://www.amazon.com/dp/B00MB8Q75Q) [**FLOWHYET EWG Verified 1Gallon Pure Castile Soap Liquid**FLOWHYET**$32.24**4.7★**▲ 134%**](https://www.amazon.com/dp/B0FS5ZW858) [**Dr. Bronners Pure-Castile Magic Liquid Soap (Peppermint 8 Ounce)- Made with Organic Oils 18-in1 Uses: Face Hair Hand & Body Soap Laundry Pets- Concentrated Vegan Non-GMO**Dr. Bronner's**$10.11**4.8★**▲ 119%**](https://www.amazon.com/dp/B000HJZS10)
**~~View all trending →~~**
## **What buyers say about castile soap liquid unscented**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“Smells clean”*
**Quality-Overall**15%
*“Flawless product”*
**Cleansing**13%
*“Rinses clean”*
**Ease Of Cleaning**7%
*“Cleans great”*
**Value For Money**5%
*“Great Deal”*
**Lather**5%
*“Luxurious lather”*
**Soft Feel**4%
*“Nice and creamy”*
**Advertised Vs Actual Product**3%
*“Exactly what I ordered”*
**Ingredients-Overall**2%
*“No nasty chemicals”*
**Suitability Combination Skin**2%
*“Great for sensitive skin”*
### **What buyers complain about **
**Smell**15%
*“Fishy smell”*
**Leak-Proof**8%
*“leaking everywhere”*
**Value For Money**6%
*“Too expensive”*
**Allergies**6%
*“I have a rash”*
**Dilute/Watery**5%
*“Watered down”*
**Moist/Dry**4%
*“Not moisturizing”*
**Size-Overall**4%
*“Size too small”*
**Ease Of Cleaning**3%
*“It's difficult to clean away”*
**Lather**3%
*“No lather”*
**Advertised Vs Actual Product**2%
*“Picture misleading”*
### **Top return reasons **
**Leak-Proof**31%
**Smell**17%
**Size-Overall**17%
**Advertised Vs Actual Product**6%
**Value For Money**6%
**Defective Material/Parts**3%
**Moist/Dry**2%
**Functionality-Overall**2%
**Ingredients-Overall**2%
**Dilute/Watery**2%
## **Common questions**
- **Is castile soap liquid unscented profitable to sell on Amazon United States?**
- The niche generates $12.3M/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.5%. Flapen's verdict: Launch it (63/100).
- **How competitive is the castile soap liquid unscented niche?**
- 9 brands and 739 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in castile soap liquid unscented?**
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.2%.
- **When does demand for castile soap liquid unscented peak?**
- Demand peaks in Jan–Jun–Jul–Sep–Oct–Dec; the busiest month runs 9.5× the quietest.
- **What does it cost to enter the castile soap liquid unscented niche?**
- Listings span $9.18–$64.76; the average listing price is $21.03 (sweet spot $15–$100). The average incumbent carries 16,067 reviews — the moat a new listing must climb.
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