---
title: "Cashmere Perfume — $2.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cashmere-perfume"
last_updated: "2026-08-10T12:11:27.181Z"
locale: en
meta:
description: "Niche score 54/100 · $2.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $2.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cashmere Perfume — $2.1M/yr Amazon US Niche (2026) - Flapen"
---
# **cashmere perfume**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 95Growth 45Conversion 62Competition 28Returns 98Price range 43Avg price 91Brand share 0Review moat 42Quality gap 38
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.1M**
$2.1M/yr · 684K searches
**Avg price**
**Great****$56.00**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+16.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$12.52–$208.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,312**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, cashmere perfume is a $2.1M/yr Amazon United States market (684K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cashmere perfume market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.7M–$2.2M**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#1,227**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **83%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Donna Karan Cashmere Mist91% - Bath & Body Works4% - Perfect Scents2% - eos2% - Chopard1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cashmere-perfume/trend)
## **Top cashmere perfume search terms**
- **donna karan cashmere mist**187K/yr+51.9%7.2% conv. - **cashmere mist**72K/yr+96.8%6.4% conv. - **donna karan**90K/yr+1.9%2.1% conv. - **snowflakes and cashmere bath and body works**78K/yr-21.3%1.1% conv. - **donna karen cashmere mist**30K/yr+34.4%7.0% conv. - **donna karan perfume**24K/yr+40.4%2.3% conv. - **cashmere perfume**37K/yr-17.9%1.8% conv. - **donna karen**21K/yr+19.1%3.6% conv. - **cashmere mist perfume**29K/yr-38.5%5.4% conv. - **chopard**13K/yr+8.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cashmere-perfume/search-terms)
## **Top cashmere perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$207K20%$415K30%$622K40%$829K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Donna Karan Cashmere Mist Discovery Duo Set For Women - Eau de Parfum Mini Spray 0.5 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.7 Oz.**Donna Karan Cashmere Mist**$34.14**4.4★2,028 rev](https://www.amazon.com/dp/B0CPTFL32R) [2**Donna Karan Cashmere Mist Discovery Mini Duo Set For Women - Eau de Parfum Mini Spray 0.25 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.0 Oz.**Donna Karan Cashmere Mist**$22.48**4.4★2,028 rev](https://www.amazon.com/dp/B0FZXGBZ59) [3**Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick for Women 1.7 Oz.**Donna Karan Cashmere Mist**$29.90**4.5★5,176 rev](https://www.amazon.com/dp/B0006V7Y8Y) [4**Donna Karan Cashmere Mist For Women. Eau De Parfum Spray 3.4-Ounces**Donna Karan Cashmere Mist**$116.49**4.5★5,635 rev](https://www.amazon.com/dp/B0012RST8K) [5**Donna Karan Cashmere Mist Luxury Eau de Toilette Set For Women - Mini Spray 0.5 Fl. Oz. & Purse Spray Travel Spray 0.5 Fl. Oz.**Donna Karan Cashmere Mist**$34.16**4.5★1,264 rev](https://www.amazon.com/dp/B0CQKD61ZK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Donna Karan Cashmere Mist Eau de Parfum Everything 3 Piece Gift Set For Women - Perfume Spray 3.4 Fl. Oz. Deluxe Miniature 0.25 Fl. Oz. & Body Lotion 3.4 Fl. Oz.**Donna Karan Cashmere Mist**$130.11**9 rev5mo ago](https://www.amazon.com/dp/B0GF3ZRXSH) [**eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz**eos**$12.52**2,544 rev8mo ago](https://www.amazon.com/dp/B0FM2CCBS1) [**Donna Karan Cashmere Mist Discovery Mini Duo Set For Women - Eau de Parfum Mini Spray 0.25 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.0 Oz.**Donna Karan Cashmere Mist**$22.48**2,028 rev8mo ago](https://www.amazon.com/dp/B0FZXGBZ59) [**Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick for Women Travel Size 1.0 Oz.**Donna Karan Cashmere Mist**$21.49**5,176 rev1y ago](https://www.amazon.com/dp/B0FH33ZW6D) [**Donna Karan Cashmere Mist Purse Spray Trio Set For Women - 2 x Eau de Parfum 0.34 Fl. Oz. & 1 x Eau de Toilette 0.34 Fl. Oz.**Donna Karan Cashmere Mist**$41.67**103 rev1y ago](https://www.amazon.com/dp/B0FDLD4PXH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Donna Karan Cashmere Mist Eau de Parfum Everything 3 Piece Gift Set For Women - Perfume Spray 3.4 Fl. Oz. Deluxe Miniature 0.25 Fl. Oz. & Body Lotion 3.4 Fl. Oz.**Donna Karan Cashmere Mist**$130.11**5.0★**▲ 245%**](https://www.amazon.com/dp/B0GF3ZRXSH) [**Donna Karan Cashmere Mist Discovery Mini Duo Set For Women - Eau de Parfum Mini Spray 0.25 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.0 Oz.**Donna Karan Cashmere Mist**$22.48**4.4★**▲ 146%**](https://www.amazon.com/dp/B0FZXGBZ59) [**Chopard Unisex Sunglasses shiny black 51**Chopard**$208.87**0.0★**▲ 135%**](https://www.amazon.com/dp/B0BSR5B67J) [**eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz**eos**$12.52**4.6★**▲ 67%**](https://www.amazon.com/dp/B0FM2CCBS1) [**Donna Karan Cashmere Mist Discovery Duo Set For Women - Eau de Parfum Mini Spray 0.5 Fl. Oz. & Anti-Perspirant Deodorant Stick 1.7 Oz.**Donna Karan Cashmere Mist**$34.14**4.4★**▲ 34%**](https://www.amazon.com/dp/B0CPTFL32R)
**~~View all trending →~~**
## **What buyers say about cashmere perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**73%
*“Great fragrance”*
**Value For Money**4%
*“great price”*
**Durability**3%
*“It stays on all day”*
**Quality-Overall**2%
*“Timeless Quality”*
**Soft Feel**2%
*“Its soft and creamy”*
**Size-Overall**2%
*“decent size as well”*
**Advertised Vs Actual Product**1%
*“Exactly what I wanted”*
**Moist/Dry**1%
*“Dries quickly”*
**Weight Light**1%
*“The spray is lightweight”*
**Ease Of Use**0%
*“easy to use”*
### **What buyers complain about **
**Smell**45%
*“Bad smell”*
**Durability**8%
*“Breaks very easy”*
**Value For Money**6%
*“Too expensive”*
**Size-Overall**6%
*“a lot bigger than i thought”*
**Alcohol Content**4%
*“High alcohol content”*
**Allergies**2%
*“ONE SPRAY GAVE ME A HEADACHE”*
**Leak-Proof**2%
*“Bottle leaks a bit”*
**Advertised Vs Actual Product**1%
*“Not as advertised”*
**Quality-Overall**1%
*“This Donna Karen Kashmir mist was not very good quality it lacks the cashmere miss sent for the price the quality should be impeccable”*
**Functionality-Overall**1%
*“The aluminum free version of this product does NOT work well”*
### **Top return reasons **
**Size-Overall**41%
**Smell**33%
**Advertised Vs Actual Product**7%
**Functionality-Overall**7%
**Defective Material/Parts**3%
**Product Condition**3%
**Value For Money**2%
**Adhesion/Stickiness**1%
**Moist/Dry**0%
**Ease Of Use**0%
## **Common questions**
- **Is cashmere perfume profitable to sell on Amazon United States?**
- The niche generates $2.1M/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the cashmere perfume niche?**
- 5 brands and 41 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cashmere perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- **When does demand for cashmere perfume peak?**
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the cashmere perfume niche?**
- Listings span $12.52–$208.87; the average listing price is $56.00 (sweet spot $15–$100). The average incumbent carries 2,312 reviews — the moat a new listing must climb.
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