---
title: "Carrier Oil — $303K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/carrier-oil"
last_updated: "2026-08-10T15:37:53.004Z"
locale: en
meta:
description: "Niche score 51/100 · $303K/yr market · 317K searches/yr. A deep review moat (20,515 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $303K/yr market · 317K searches/yr. A deep review moat (20,515 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Carrier Oil — $303K/yr Amazon US Niche (2026) - Flapen"
---
# **carrier oil**
**Worth a look**
Shows low returns (0.7%), but a deep review moat (20,515 avg reviews) keeps it on the watch list.
Market size 51Growth 24Conversion 76Competition 53Returns 97Price range 57Avg price 59Brand share 55Review moat 16Quality gap 24
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.12**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.88–$29.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$303K**
$303K/yr · 317K searches
**Growth**
**Bad****-2.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****20,514.52**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, carrier oil is a $303K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carrier oil market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$262K–$328K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**23%**
- Handcraft Blends44% - Cliganic8% - Majestic Pure8% - NOW Foods7% - Essentially KateS5% - Plant Guru5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.
80K60KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/carrier-oil/trend)
## **Top carrier oil search terms**
- **carrier oil**115K/yr-2.3%5.2% conv. - **carrier oil for essential oils mixing**100K/yr+1.1%8.9% conv. - **carrier oils**22K/yr+0.9%3.4% conv. - **carrier oils for skin**22K/yr+4.7%5.1% conv. - **carrier oils for essential oils**9K/yr+57.4%4.6% conv. - **carrier oil for essential oils**15K/yr-57.2%3.7% conv. - **carrier oil for diffuser**7K/yr-13.4%5.4% conv. - **carrier oils for diluting essential oils**3K/yr-3.7%6.2% conv. - **essential oil carrier oil**6K/yr-3.0%9.4% conv. - **handcraft blends jojoba oil**5K/yr-21.6%12.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/carrier-oil/search-terms)
## **Top carrier oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$15K10%$30K15%$45K20%$61K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin Hair and Body - Massage - Hair Tonic**Handcraft Blends**$9.87**4.6★38,581 rev](https://www.amazon.com/dp/B07346X1R5) [2**Handcraft Blends USDA Organic Jojoba Oil | Cold-Pressed | 8 Fl Oz | 100% Pure & Natural | for Hair Skin & Face | Premium Grade Carrier Oil | for Massage & Aromatherapy | Hexane-Free**Handcraft Blends**$9.66**4.7★10,452 rev](https://www.amazon.com/dp/B0B4T6YLRN) [3**Majestic Pure Fractionated Coconut Oil Lightweight Liquid Carrier Oil for Essential Oils Massage Skin Hair & DIY Personal Care Applications -16 Fl Oz**Majestic Pure**$10.52**4.6★36,550 rev](https://www.amazon.com/dp/B00PMR3QF2) [4**NOW Foods Solutions Sweet Almond Oil 100% Pure Moisturizing Oil Promotes Healthy-Looking Skin Unscented 4-Ounce**NOW Foods**$4.08**4.7★84,971 rev](https://www.amazon.com/dp/B000NB9LLA) [5**Cliganic Organic Jojoba Oil 100% Pure (4oz) | Moisturizing for Face Hair Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil**Cliganic**$9.94**4.7★86,640 rev](https://www.amazon.com/dp/B01A74442I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PHATOIL USDA Certified Organic Jojoba Oil for Face Skin(4 Oz/118ML)**PHATOIL**$8.66**753 rev1y ago](https://www.amazon.com/dp/B0F9NM9BX8) [**Yoken Organic Jojoba Oil 8oz USDA Certified Pure for Hair Skin Care**Yoken**$9.76**7,136 rev1y ago](https://www.amazon.com/dp/B0DXBFM6V6) [**Brooklyn Botany Sweet Almond Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free**Brooklyn Botany**$9.70**9,688 rev1y ago](https://www.amazon.com/dp/B0F676NKT3) [**Yoken Organic Jojoba Oil 16oz USDA Certified Cold Pressed for Skin Care**Yoken**$14.40**7,136 rev2y ago](https://www.amazon.com/dp/B0CH9K3P3R) [**Fractionated Coconut Oil- Lightweight NonGreasy Skin & Massage Oil for Soft Silky Feel 100% Natural A Very Long-Lasting Glide FastAbsorbing Personal Care Oil No Scent 16.9 Fl Oz (500ML)**Essentially KateS**$9.79**2,121 rev3y ago](https://www.amazon.com/dp/B0C947VCNP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brooklyn Botany Sweet Almond Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free**Brooklyn Botany**$9.70**4.6★**▲ 294%**](https://www.amazon.com/dp/B0F676NKT3) [**SOULSATION Pure Jojoba Oil for Skin Hair Face & Body 100% Natural Cold Pressed Unrefined | Non-GMO EWG Verified Cruelty-Free Vegan Moisturizing Oil for Dry Skin Scalp & Beard 6oz**SOULSATION**$8.92**4.7★**▲ 236%**](https://www.amazon.com/dp/B0C4JL6GCP) [**NOW Foods Solutions Sweet Almond Oil 100% Pure Moisturizing Oil Promotes Healthy-Looking Skin Unscented 4-Ounce**NOW Foods**$4.08**4.7★**▲ 141%**](https://www.amazon.com/dp/B000NB9LLA) [**Yoken Organic Jojoba Oil 8oz USDA Certified Pure for Hair Skin Care**Yoken**$9.76**4.7★**▲ 108%**](https://www.amazon.com/dp/B0DXBFM6V6) [**Fractionated Coconut Oil- Lightweight NonGreasy Skin & Massage Oil for Soft Silky Feel 100% Natural A Very Long-Lasting Glide FastAbsorbing Personal Care Oil No Scent 16.9 Fl Oz (500ML)**Essentially KateS**$9.79**4.5★**▲ 53%**](https://www.amazon.com/dp/B0C947VCNP)
**~~View all trending →~~**
## **What buyers say about carrier oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“the oil seems to be excellent in quality”*
**Moist/Dry**10%
*“Very moisturizing”*
**Value For Money**7%
*“fair price”*
**Soft Feel**7%
*“Nice and soft”*
**Smell**6%
*“fragrance free”*
**Oily/Greasy**5%
*“absorbs well without feeling greasy”*
**Suitability Combination Skin**5%
*“good for your skin”*
**Advertised Vs Actual Product**4%
*“As described”*
**Suitability Oily Skin**4%
*“It is not overly oily”*
**Absorbency**4%
*“Easily absorbed”*
### **What buyers complain about **
**Smell**26%
*“Weird smell”*
**Leak-Proof**7%
*“leaks a lot”*
**Oily/Greasy**6%
*“Too greasy”*
**Allergies**5%
*“skin irritation”*
**Motor Power**4%
*“No pump”*
**Size-Overall**3%
*“Smaller than expected”*
**Thickness**3%
*“Kind of feels like honey its really thick”*
**Advertised Vs Actual Product**3%
*“very deceiving”*
**Moist/Dry**3%
*“Makes skin very dry”*
**Quality-Overall**2%
*“it feels lower quality than cheaper options on the market”*
### **Top return reasons **
**Leak-Proof**24%
**Smell**19%
**Oily/Greasy**10%
**Advertised Vs Actual Product**9%
**Motor Power**5%
**Size-Overall**5%
**Functionality-Overall**3%
**Value For Money**3%
**Defective Material/Parts**2%
**Product Condition**2%
## **Common questions**
- **Is carrier oil profitable to sell on Amazon United States?**
- The niche generates $303K/yr across 27 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the carrier oil niche?**
- 16 brands and 46 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in carrier oil?**
- Top complaints mined from reviews: Smell, Leak-Proof, Oily/Greasy. The return rate is 0.7%.
- **When does demand for carrier oil peak?**
- Demand peaks in Aug–Sep; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the carrier oil niche?**
- Listings span $3.88–$29.96; the average listing price is $13.12 (sweet spot $15–$100). The average incumbent carries 20,515 reviews — the moat a new listing must climb.
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