[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-california-naturals":3,"research-sidebar-rollups":756},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":86,"demand":91,"seasonality":306,"brandShare":319,"products":330,"feedback":512,"searchTerms":672,"related":722,"lastUpdated":36},"d3dfb455-baab-48ea-9851-e7493f54e980","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":41,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":49},1319962,542748,1.022,0.0732,0.0943,0.6061,1,4.53,4804,25.79,18.6,30.68,19,60000,0.9474,0.0041,4,"california naturals","california-naturals","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcalifornia-naturals","2-in-1 Shampoo & Conditioner","2026-07-14T09:04:58.877498+00:00",3,97,[],454,0,50000,3000,4000,1289500,1547400,74,130,0.0673,{"score":51,"verdict":52,"components":53},56,"launch",[54,59,62,66,69,71,74,78,81,84],{"key":55,"score":56,"weight":57,"raw":58},"marketSize",83,0.15,1319961.51,{"key":60,"score":61,"weight":57,"raw":18},"growth",34,{"key":63,"score":64,"weight":65,"raw":19},"conversion",85,0.1,{"key":67,"score":68,"weight":57,"raw":20},"competition",41,{"key":70,"score":41,"weight":65,"raw":21},"brandShare",{"key":72,"score":73,"weight":65,"raw":22},"qualityGap",37,{"key":75,"score":76,"weight":77,"raw":23},"reviewMoat",25,0.05,{"key":79,"score":80,"weight":65,"raw":30},"returns",98,{"key":82,"score":83,"weight":77,"raw":24},"avgPrice",95,{"key":85,"score":83,"weight":77,"raw":21},"priceRange",{"avgRating":87,"medianPrice":88,"medianReturnRate":89,"nichesTracked":90},4.42,24.38,0.0215,115062,{"points":92,"droppedPartialWeek":305},[93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,287,290,293,296,299,302],{"week":94,"volume":95},"2025-03-02",3179,{"week":97,"volume":98},"2025-03-09",2586,{"week":100,"volume":101},"2025-03-16",3153,{"week":103,"volume":104},"2025-03-23",3284,{"week":106,"volume":107},"2025-03-30",2915,{"week":109,"volume":110},"2025-04-06",3277,{"week":112,"volume":113},"2025-04-13",3702,{"week":115,"volume":116},"2025-04-20",3456,{"week":118,"volume":119},"2025-04-27",3479,{"week":121,"volume":122},"2025-05-04",3743,{"week":124,"volume":125},"2025-05-11",8629,{"week":127,"volume":128},"2025-05-18",10275,{"week":130,"volume":131},"2025-05-25",10605,{"week":133,"volume":134},"2025-06-01",9427,{"week":136,"volume":137},"2025-06-08",1226,{"week":139,"volume":140},"2025-06-15",1164,{"week":142,"volume":143},"2025-06-22",1120,{"week":145,"volume":146},"2025-06-29",1229,{"week":148,"volume":149},"2025-07-06",1159,{"week":151,"volume":152},"2025-07-13",4946,{"week":154,"volume":155},"2025-07-20",3178,{"week":157,"volume":158},"2025-07-27",3315,{"week":160,"volume":161},"2025-08-03",5544,{"week":163,"volume":164},"2025-08-10",5953,{"week":166,"volume":167},"2025-08-17",5609,{"week":169,"volume":170},"2025-08-24",5396,{"week":172,"volume":173},"2025-08-31",4622,{"week":175,"volume":176},"2025-09-07",11481,{"week":178,"volume":179},"2025-09-14",10373,{"week":181,"volume":182},"2025-09-21",9692,{"week":184,"volume":185},"2025-09-28",9834,{"week":187,"volume":188},"2025-10-05",9671,{"week":190,"volume":191},"2025-10-12",11467,{"week":193,"volume":194},"2025-10-19",9553,{"week":196,"volume":197},"2025-10-26",9262,{"week":199,"volume":200},"2025-11-02",9630,{"week":202,"volume":203},"2025-11-09",10255,{"week":205,"volume":206},"2025-11-16",10409,{"week":208,"volume":209},"2025-11-23",12213,{"week":211,"volume":212},"2025-11-30",14626,{"week":214,"volume":215},"2025-12-07",14166,{"week":217,"volume":218},"2025-12-14",13201,{"week":220,"volume":221},"2025-12-21",12912,{"week":223,"volume":224},"2025-12-28",8538,{"week":226,"volume":227},"2026-01-04",9273,{"week":229,"volume":230},"2026-01-11",9283,{"week":232,"volume":233},"2026-01-18",9192,{"week":235,"volume":236},"2026-01-25",8850,{"week":238,"volume":239},"2026-02-01",8944,{"week":241,"volume":242},"2026-02-08",9257,{"week":244,"volume":245},"2026-02-15",8809,{"week":247,"volume":248},"2026-02-22",9423,{"week":250,"volume":251},"2026-03-01",9478,{"week":253,"volume":254},"2026-03-08",9374,{"week":256,"volume":257},"2026-03-15",8845,{"week":259,"volume":260},"2026-03-22",9184,{"week":262,"volume":263},"2026-03-29",8891,{"week":265,"volume":266},"2026-04-05",9596,{"week":268,"volume":269},"2026-04-12",9587,{"week":271,"volume":272},"2026-04-19",9966,{"week":274,"volume":275},"2026-04-26",9710,{"week":277,"volume":278},"2026-05-03",9718,{"week":280,"volume":281},"2026-05-10",9729,{"week":283,"volume":284},"2026-05-17",9462,{"week":286,"volume":230},"2026-05-24",{"week":288,"volume":289},"2026-05-31",9549,{"week":291,"volume":292},"2026-06-07",10319,{"week":294,"volume":295},"2026-06-14",9916,{"week":297,"volume":298},"2026-06-21",10183,{"week":300,"volume":301},"2026-06-28",14764,{"week":303,"volume":304},"2026-07-05",9275,false,[307,308,309,310,311,312,313,314,315,316,317,318],1.1532014116460803,1.1480022687169145,0.7674439122762793,0.8314374842450214,1.1342604262947091,0.8311346385457805,0.5513738341315856,0.6837408621124276,1.3038820267204436,1.2589173178724478,1.4402067053188807,1.538221578018654,{"top":320,"otherBrandCount":41,"otherClickShare":41},[321,324,327],{"brand":322,"clickShare":323},"Dr. Squatch",0.6485,{"brand":325,"clickShare":326},"Every Man Jack",0.33880000000000005,{"brand":328,"clickShare":329},"Native",0.0127,[331,342,353,362,371,379,390,401,410,421,430,439,449,458,468,475,485,492,501],{"asin":332,"title":333,"brand":322,"imageUrl":334,"price":335,"rating":336,"reviews":337,"clickShare90":338,"clickShare360":339,"launchDate":340,"amazonUrl":341},"B08X6H7NQC","Dr. Squatch Mens Natural Shampoo and Conditioner Set Sulfate & Paraben Free Natural Shampoo and Conditioner for Men Scalp Nourishing Formula Fresh Falls (11 fl oz 2-Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DyI-YHTQL.jpg",29.03,4.5,11239,0.2427,0.3039,"2021-02-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08X6H7NQC",{"asin":343,"title":344,"brand":325,"imageUrl":345,"price":346,"rating":347,"reviews":348,"clickShare90":349,"clickShare360":350,"launchDate":351,"amazonUrl":352},"B0B8XP27BN","Every Man Jack Mens Shampoo and Conditioner 2 in 1 - Thickening Tea Tree - Moisturizing Volumizing - Free of Parabens Phthalates & Dyes - 24oz - 1 Bottle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41brmDwhLyL.jpg",18.62,4.6,4761,0.0989,0.1125,"2022-08-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B8XP27BN",{"asin":354,"title":355,"brand":322,"imageUrl":356,"price":357,"rating":336,"reviews":358,"clickShare90":359,"clickShare360":360,"launchDate":340,"amazonUrl":361},"B08X64HM1G","Dr. Squatch Fresh Falls Shampoo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Huk7PwwIS.jpg",25.12,1176,0.0885,0.0709,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08X64HM1G",{"asin":363,"title":364,"brand":322,"imageUrl":365,"price":366,"rating":336,"reviews":337,"clickShare90":367,"clickShare360":368,"launchDate":369,"amazonUrl":370},"B0FJG2V6DF","Dr. Squatch Mens Natural Shampoo and Conditioner Set Sulfate & Paraben Free Natural Shampoo and Conditioner for Men Scalp Nourishing Formula Wood Barrel Bourbon (11 fl oz 2-Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41cxxmD65NL.jpg",30.45,0.0882,0.0687,"2025-07-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FJG2V6DF",{"asin":372,"title":373,"brand":325,"imageUrl":374,"price":25,"rating":347,"reviews":348,"clickShare90":375,"clickShare360":376,"launchDate":377,"amazonUrl":378},"B09PGN61L9","Every Man Jack 2-in-1 Shampoo + Conditioner for Men - Amber + Sandalwood | Nourishing For All Hair Types Naturally Derived Cruelty-Free | Cleanse + Moisturize | 24oz -1 Bottle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nQrRDKAwL.jpg",0.0878,0.0714,"2021-12-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09PGN61L9",{"asin":380,"title":381,"brand":325,"imageUrl":382,"price":383,"rating":384,"reviews":385,"clickShare90":386,"clickShare360":387,"launchDate":388,"amazonUrl":389},"B0D6Q8K8FY","Every Man Jack Mens 2-in-1 Daily Shampoo + Conditioner Variety Pack - Includes 3 Outdoor Inspired Scents Scents - Amber + Sandalwood Cedar + Red Sage Sea Minerals + Citron 13.5 oz (3 Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Ug4EUkFtL.jpg",28.87,4.7,362,0.0652,0.0641,"2024-06-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D6Q8K8FY",{"asin":391,"title":392,"brand":322,"imageUrl":393,"price":394,"rating":395,"reviews":396,"clickShare90":397,"clickShare360":398,"launchDate":399,"amazonUrl":400},"B0G727X962","Dr. Squatch Full + Thick Mens Shampoo and Conditioner Set - For Fuller Thicker-Looking Hair - Natural Shampoo and Conditioner for Men - Coconut Castaway (11 fl oz 2-Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41osEx6gPrL.jpg",29.86,4.3,49,0.0452,0.0116,"2026-02-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G727X962",{"asin":402,"title":403,"brand":322,"imageUrl":404,"price":405,"rating":336,"reviews":337,"clickShare90":406,"clickShare360":407,"launchDate":408,"amazonUrl":409},"B0DKPGCCRW","Dr. Squatch Mens Natural Shampoo and Conditioner Set Sulfate & Paraben Free Natural Shampoo and Conditioner for Men Scalp Nourishing Formula Coconut Castaway (11 fl oz 2-Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41G14FKlqVL.jpg",30.63,0.0436,0.0694,"2024-10-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DKPGCCRW",{"asin":411,"title":412,"brand":322,"imageUrl":413,"price":414,"rating":415,"reviews":416,"clickShare90":417,"clickShare360":418,"launchDate":419,"amazonUrl":420},"B09QP9GWK4","SHAMPOO PINE TAR","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41kKTb1F5LL.jpg",24.44,4.4,163,0.0323,0.0604,"2022-01-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09QP9GWK4",{"asin":422,"title":423,"brand":322,"imageUrl":424,"price":425,"rating":336,"reviews":337,"clickShare90":426,"clickShare360":427,"launchDate":428,"amazonUrl":429},"B09TVSFJF5","Dr. Squatch Mens Natural Shampoo and Conditioner Set Sulfate & Paraben Free Natural Shampoo and Conditioner for Men Scalp Nourishing Formula Pine Tar (11 fl oz 2-Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41BEj3Viy7L.jpg",30.42,0.032,0.0424,"2022-03-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09TVSFJF5",{"asin":431,"title":432,"brand":322,"imageUrl":433,"price":434,"rating":347,"reviews":435,"clickShare90":436,"clickShare360":437,"launchDate":340,"amazonUrl":438},"B08X69S5XK","Dr. Squatch Fresh Falls Conditioner","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41bHW4Vv5fL.jpg",23.04,1862,0.0296,0.0157,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08X69S5XK",{"asin":440,"title":441,"brand":325,"imageUrl":442,"price":443,"rating":347,"reviews":444,"clickShare90":445,"clickShare360":446,"launchDate":447,"amazonUrl":448},"B0DZDV6GFS","Every Man Jack Mens Shampoo and Conditioner Set - Caribbean Coconut - Sulfate Free - Made w\u002FPlant Powered Moisturizing Ingredients like Coconut & Argan Oil - 16 fl oz (2 Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RqB7YyMUL.jpg",25.18,148,0.0275,0.0149,"2025-10-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DZDV6GFS",{"asin":450,"title":451,"brand":325,"imageUrl":452,"price":453,"rating":347,"reviews":348,"clickShare90":454,"clickShare360":455,"launchDate":456,"amazonUrl":457},"B0D92YSWF1","Every Man Jack 2-in-1 Daily Shampoo + Conditioner - Coconut & Driftwood | Nourishing For All Hair Types Naturally Derived Cruelty-Free Shampoo and Conditioner Set for Men | 24oz - 1 Bottle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415DlHItnaL.jpg",18.65,0.0256,0.0193,"2024-09-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D92YSWF1",{"asin":459,"title":460,"brand":325,"imageUrl":461,"price":462,"rating":347,"reviews":463,"clickShare90":464,"clickShare360":465,"launchDate":466,"amazonUrl":467},"B07DJ9BJSH","Every Man Jack 2-in-1 Thickening Shampoo + Conditioner - Thicken Cleanse and Hydrate Hair with Coconut Aloe and Tea Tree Oil - Naturally Derived and No Harsh Chemicals - Twin Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418PLMu42QL.jpg",24.52,1955,0.0212,0.0268,"2018-07-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07DJ9BJSH",{"asin":469,"title":470,"brand":322,"imageUrl":471,"price":472,"rating":395,"reviews":396,"clickShare90":455,"clickShare360":473,"launchDate":399,"amazonUrl":474},"B0G724JX7S","Dr. Squatch Full + Thick Mens Shampoo and Conditioner Set - For Fuller Thicker-Looking Hair - Natural Shampoo and Conditioner for Men - Fresh Falls (11 fl oz 2-Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41czl8OC0fL.jpg",30.27,0.0057,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G724JX7S",{"asin":476,"title":477,"brand":322,"imageUrl":478,"price":479,"rating":347,"reviews":480,"clickShare90":481,"clickShare360":482,"launchDate":483,"amazonUrl":484},"B0CVFBBLPW","Dr. Squatch Shampoo - Cool Fresh Aloe - 8oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4172vF6oT-L.jpg",24.13,20,0.014,0.0102,"2024-02-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CVFBBLPW",{"asin":486,"title":487,"brand":322,"imageUrl":488,"price":26,"rating":336,"reviews":337,"clickShare90":489,"clickShare360":490,"launchDate":408,"amazonUrl":491},"B0DKPF6L2V","Dr. Squatch Mens Natural Shampoo and Conditioner Set Sulfate & Paraben Free Natural Shampoo and Conditioner for Men Scalp Nourishing Formula Summer Citrus (11 fl oz 2-Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41dLX1sIS3L.jpg",0.0131,0.0101,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DKPF6L2V",{"asin":493,"title":494,"brand":328,"imageUrl":495,"price":496,"rating":415,"reviews":497,"clickShare90":329,"clickShare360":498,"launchDate":499,"amazonUrl":500},"B0BBBSMV94","Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types Color & Treated Fine to Dry Damaged Sulfate & Dye Free - 2-Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41P2y3wsrJL.jpg",18.87,13858,0.0104,"2022-08-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BBBSMV94",{"asin":502,"title":503,"brand":325,"imageUrl":504,"price":505,"rating":506,"reviews":507,"clickShare90":508,"clickShare360":509,"launchDate":510,"amazonUrl":511},"B0CVPCS4GY","Every Man Jack Amber + Sandalwood Hydrating Mens 3-in-1 All Over Wash for All Skin and Hair Types - Body Wash Shampoo and Conditioner with Naturally Derived Ingredients - 28.8oz (2 Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518SJUNzUSL.jpg",28.66,4.8,1156,0.0126,0.0115,"2024-06-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CVPCS4GY",{"love":513,"hate":583,"returnReasons":648},[514,521,528,535,542,549,556,562,569,576],{"topic":515,"percentOfMentions":516,"verbatims":517},"Smell",0.3861,[518,519,520],"fresh scent","lightly scented","Clean smell",{"topic":522,"percentOfMentions":523,"verbatims":524},"Quality-Overall",0.1548,[525,526,527],"Great hair product","Excellent product","is well made",{"topic":529,"percentOfMentions":530,"verbatims":531},"Soft Feel",0.0508,[532,533,534],"Hair feels soft","it keeps your skin soft","it is pretty soft",{"topic":536,"percentOfMentions":537,"verbatims":538},"Value For Money",0.038,[539,540,541],"Affordable price","Great value","Good price",{"topic":543,"percentOfMentions":544,"verbatims":545},"Cleansing",0.037599999999999995,[546,547,548],"Good clean","rinses clean","It cleans the hair well",{"topic":550,"percentOfMentions":551,"verbatims":552},"Lather",0.0322,[553,554,555],"It lathers well","Thick lather","The shampoo lathers well",{"topic":557,"percentOfMentions":436,"verbatims":558},"Advertised Vs Actual Product",[559,560,561],"Exactly what I needed","As Advertised","Exactly As Described",{"topic":563,"percentOfMentions":564,"verbatims":565},"Moist\u002FDry",0.028399999999999998,[566,567,568],"Moisturizes well","it does a good job at hydrating","moisturized",{"topic":570,"percentOfMentions":571,"verbatims":572},"Hair Growth",0.0168,[573,574,575],"Keeps my hair clean, soft & tangle free","The shampoo does a good job of making your hair feel healthier","This shampoo works wonders with my hair",{"topic":577,"percentOfMentions":578,"verbatims":579},"Ingredients-Overall",0.011899999999999999,[580,581,582],"No chemicals in this product","I like the ingredients they put in the product","Clean ingredients and smells great",[584,590,597,603,610,617,622,629,636,642],{"topic":515,"percentOfMentions":585,"verbatims":586},0.1838,[587,588,589],"Smell is a little off","Smells strange","Bad smell",{"topic":591,"percentOfMentions":592,"verbatims":593},"Motor Power",0.08449999999999999,[594,595,596],"Defective pump","Pump not working","PUMP Issues",{"topic":563,"percentOfMentions":598,"verbatims":599},0.0711,[600,601,602],"My hair is extremely dry","It just doesn't feel moisturizing","That it was not moisturizing",{"topic":604,"percentOfMentions":605,"verbatims":606},"Hair Related",0.056100000000000004,[607,608,609],"Horrible for my hair","Hair falling out","Hair Falling Out",{"topic":611,"percentOfMentions":612,"verbatims":613},"Oily\u002FGreasy",0.0507,[614,615,616],"Made my hair greasy","Makes my hair greasy","It is very oily",{"topic":536,"percentOfMentions":612,"verbatims":618},[619,620,621],"Overpriced","Waste of money","Not worth the price paid",{"topic":623,"percentOfMentions":624,"verbatims":625},"Ease Of Use",0.049400000000000006,[626,627,628],"Impossible to even open","Not user friendly","Hard to open",{"topic":630,"percentOfMentions":631,"verbatims":632},"Damage\u002FBurn Hair",0.0269,[633,634,635],"Damaged my hair","Hair falls out","It dried the heck out of my hair",{"topic":522,"percentOfMentions":637,"verbatims":638},0.0217,[639,640,641],"Low quality","Terrible product","Trash",{"topic":643,"percentOfMentions":89,"verbatims":644},"Leak-Proof",[645,646,647],"Arrived leaking","The shampoo had leaked","leaked out all over the box",[649,651,653,655,657,660,662,664,666,669],{"reason":515,"pct":650},0.2682,{"reason":591,"pct":652},0.16879999999999998,{"reason":643,"pct":654},0.08070000000000001,{"reason":557,"pct":656},0.0716,{"reason":658,"pct":659},"Size-Overall",0.051699999999999996,{"reason":611,"pct":661},0.045700000000000005,{"reason":563,"pct":663},0.0391,{"reason":536,"pct":665},0.0374,{"reason":667,"pct":668},"Suitability Short Hair",0.035699999999999996,{"reason":670,"pct":671},"Functionality-Overall",0.0349,[673,678,683,688,693,698,703,707,712,717],{"term":674,"volume":675,"growthQoq":676,"conversionRate":677},"dr squatch shampoo",221544,0.0246,0.0841,{"term":679,"volume":680,"growthQoq":681,"conversionRate":682},"every man jack shampoo",87859,0.1124,0.1226,{"term":684,"volume":685,"growthQoq":686,"conversionRate":687},"dr squatch shampoo and conditioner",21244,0.7531,0.1193,{"term":689,"volume":690,"growthQoq":691,"conversionRate":692},"dr squatch conditioner",29673,-0.0068,0.0825,{"term":694,"volume":695,"growthQoq":696,"conversionRate":697},"squatch shampoo",23986,0.275,0.0744,{"term":699,"volume":700,"growthQoq":701,"conversionRate":702},"everyman jack shampoo and conditioner",22977,0.1651,0.137,{"term":704,"volume":705,"growthQoq":706,"conversionRate":387},"dr. squatch shampoo",19136,-0.1298,{"term":708,"volume":709,"growthQoq":710,"conversionRate":711},"sasquatch shampoo",14228,0.1052,0.0861,{"term":713,"volume":714,"growthQoq":715,"conversionRate":716},"every man jack shampoo and conditioner",11809,0.224,0.1058,{"term":718,"volume":719,"growthQoq":720,"conversionRate":721},"everyman jack shampoo",10504,0.5239,0.107,[723,730,735,740,745,750],{"title":724,"href":725,"score":726,"verdict":727,"marketSize":728,"growth90":729},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":731,"href":732,"score":726,"verdict":727,"marketSize":733,"growth90":734},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":736,"href":737,"score":726,"verdict":52,"marketSize":738,"growth90":739},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails",2360218.02,0.7937,{"title":741,"href":742,"score":726,"verdict":727,"marketSize":743,"growth90":744},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":746,"href":747,"score":726,"verdict":52,"marketSize":748,"growth90":749},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":751,"href":752,"score":753,"verdict":727,"marketSize":754,"growth90":755},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[757,764,767,774,781,788,795,802,809,816,823,830,837,844,851,858,865,872,879,886],{"nodeId":758,"label":759,"slug":760,"href":761,"nichesTracked":762,"marketSizeTotal":763},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":765,"marketSizeTotal":766},10978,8129370268,{"nodeId":768,"label":769,"slug":770,"href":771,"nichesTracked":772,"marketSizeTotal":773},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":775,"label":776,"slug":777,"href":778,"nichesTracked":779,"marketSizeTotal":780},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":782,"label":783,"slug":784,"href":785,"nichesTracked":786,"marketSizeTotal":787},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":789,"label":790,"slug":791,"href":792,"nichesTracked":793,"marketSizeTotal":794},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":796,"label":797,"slug":798,"href":799,"nichesTracked":800,"marketSizeTotal":801},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":803,"label":804,"slug":805,"href":806,"nichesTracked":807,"marketSizeTotal":808},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":810,"label":811,"slug":812,"href":813,"nichesTracked":814,"marketSizeTotal":815},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":817,"label":818,"slug":819,"href":820,"nichesTracked":821,"marketSizeTotal":822},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":824,"label":825,"slug":826,"href":827,"nichesTracked":828,"marketSizeTotal":829},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":831,"label":832,"slug":833,"href":834,"nichesTracked":835,"marketSizeTotal":836},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":838,"label":839,"slug":840,"href":841,"nichesTracked":842,"marketSizeTotal":843},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":845,"label":846,"slug":847,"href":848,"nichesTracked":849,"marketSizeTotal":850},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":852,"label":853,"slug":854,"href":855,"nichesTracked":856,"marketSizeTotal":857},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":859,"label":860,"slug":861,"href":862,"nichesTracked":863,"marketSizeTotal":864},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":866,"label":867,"slug":868,"href":869,"nichesTracked":870,"marketSizeTotal":871},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":873,"label":874,"slug":875,"href":876,"nichesTracked":877,"marketSizeTotal":878},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":880,"label":881,"slug":882,"href":883,"nichesTracked":884,"marketSizeTotal":885},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":887,"label":888,"slug":889,"href":890,"nichesTracked":891,"marketSizeTotal":892},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]