---
title: "Products — calcium bentonite clay - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/calcium-bentonite-clay/products"
last_updated: "2026-08-10T22:10:46.484Z"
locale: en
meta:
  description: "Niche score 50/100 · $59K/yr market · 61K searches/yr. A concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $59K/yr market · 61K searches/yr. A concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — calcium bentonite clay - Flapen"
---

# **calcium bentonite clay**

**Worth a look**

Shows demand growing +225.9% this quarter, but a concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list.

Market size 15Growth 98Conversion 70Competition 10Returns 94Price range 42Avg price 75Brand share 29Review moat 45Quality gap 40

**Growth**

**Incredible****+225.9%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.10**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,990**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$6.67–$20.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$59K**

$59K/yr · 61K searches

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Products