---
title: "Search terms — cacao butter - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cacao-butter/search-terms"
last_updated: "2026-08-10T21:33:20.531Z"
locale: en
meta:
  description: "Niche score 59/100 · $679K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $679K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cacao butter - Flapen"
---

# **cacao butter**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 17Conversion 59Competition 51Returns 97Price range 85Avg price 95Brand share 75Review moat 56Quality gap 38

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$28.45**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.00–$103.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Market size**

**Good****$679K**

$679K/yr · 476K searches

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,259.34**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-15.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms