---
title: "Cacao Butter — $679K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/cacao-butter"
last_updated: "2026-08-10T21:23:53.121Z"
locale: en
meta:
description: "Niche score 59/100 · $679K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $679K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cacao Butter — $679K/yr Amazon US Niche (2026) - Flapen"
---
# **cacao butter**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 68Growth 17Conversion 59Competition 51Returns 97Price range 85Avg price 95Brand share 75Review moat 56Quality gap 38
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.00–$103.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****$679K**
$679K/yr · 476K searches
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,259.34**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, cacao butter is a $679K/yr Amazon United States market (476K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Feb. Verdict: Worth a look — 59/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cacao butter market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$711K–$854K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **62%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**520**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 91%
**Open market**
**33%**
- Healthworks Superfoods17% - U16% - Terrasoul Superfoods10% - Nuvia Organics9% - Motherland Goods7% - Navitas Organics7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.
10K6KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/cacao-butter/trend)
## **Top cacao butter search terms**
- **cacao butter**145K/yr-14.6%5.5% conv. - **cocoa butter for baking**74K/yr-28.6%5.5% conv. - **food grade cocoa butter**36K/yr-4.6%3.8% conv. - **cacao butter food grade**35K/yr-15.8%5.9% conv. - **cocoa butter food grade**28K/yr-9.7%4.0% conv. - **cocoa butter wafers**27K/yr-5.5%4.1% conv. - **cocoa butter for cooking**17K/yr-12.9%3.9% conv. - **cacao butter wafers**15K/yr+7.2%5.7% conv. - **organic cacao butter**14K/yr-20.2%5.7% conv. - **cacao butter organic**10K/yr-18.2%6.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/cacao-butter/search-terms)
## **Top cacao butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$34K10%$68K15%$102K20%$136K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**U Chocolate Organic Cacao Butter 100% Pure Unrefined Food Grade Fresh from our Farm Vegan Allergen-Free Single-Origin for Baking & Keto 16 oz**U**$28.82**4.8★56 rev](https://www.amazon.com/dp/B0GP77JK7L) [2**Healthworks Superfoods Organic Cacao Butter - 16 Oz / 1 Lb - USDA Certified Organic from Peru - Unrefined Non-Deodorized Cocoa - Sugar-Free Keto Vegan & Non-GMO - Antioxidant Superfood**Healthworks Superfoods**$33.28**4.6★1,923 rev](https://www.amazon.com/dp/B01CGRK6O4) [3**Terrasoul Superfoods Organic Cacao Butter 1 Lb - Raw | Keto | Vegan | Unrefined**Terrasoul Superfoods**$29.87**4.7★4,815 rev](https://www.amazon.com/dp/B014VGMLCI) [4**Motherland Goods Natural Cocoa Butter Chunks - Organic & Raw Unrefined Body Moisturizer for Sensitive Skin Anti-Aging Scars & Eczema Relief - Premium Raw Butter From Ghana (4 Oz)**Motherland Goods**$12.28**4.6★734 rev](https://www.amazon.com/dp/B0F1FFQBRH) [5**Nuvia Organics Cocoa Butter - 100% USDA Certified Organic Wafer Form Non-GMO Unrefined Gluten-Free Food Grade Edible Keto Vegan; 8oz**Nuvia Organics**$21.46**4.6★2,223 rev](https://www.amazon.com/dp/B071RSNWMT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**U Chocolate Organic Cacao Butter 100% Pure Unrefined Food Grade Fresh from our Farm Vegan Allergen-Free Single-Origin for Baking & Keto 16 oz**U**$28.82**56 rev4mo ago](https://www.amazon.com/dp/B0GP77JK7L) [**Motherland Goods Natural Cocoa Butter Chunks - Organic & Raw Unrefined Body Moisturizer for Sensitive Skin Anti-Aging Scars & Eczema Relief - Premium Raw Butter From Ghana (4 Oz)**Motherland Goods**$12.28**734 rev1y ago](https://www.amazon.com/dp/B0F1FFQBRH) [**Organic Cacao Butter Kibble | Food-Grade Cocoa Butter Chunks | USDA Organic Gluten-Free | For Baking Chocolate Making & Skincare | 8 oz**Cacao Life**$22.00**11 rev2y ago](https://www.amazon.com/dp/B0D7KPGJ8T) [**Raw Cocoa Butter Pure 100% Fresh (2 Ounces)**Caribbean Coastal Delights**$8.03**120 rev2y ago](https://www.amazon.com/dp/B0D4SQ3M8N) [**One Farm by WAAYB Organic Cacao Single Estate Non-GMO Fair-Trade Vegan Gluten Free 100% Raw Rizek Cacao in Resealable Bag for Cooking Smoothies Lattes & Baking (1 lb Powder)**One Farm by WAAYB**$19.66**839 rev2y ago](https://www.amazon.com/dp/B0CLBJFMVP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nuvia Organics Cocoa Butter Wafers - USDA Certified Organic Non-GMO Gluten-Free; 6oz**Nuvia Organics**$16.84**4.2★**▲ 356%**](https://www.amazon.com/dp/B09322697P) [**U Chocolate Organic Cacao Butter 100% Pure Unrefined Food Grade Fresh from our Farm Vegan Allergen-Free Single-Origin for Baking & Keto 16 oz**U**$28.82**4.8★**▲ 281%**](https://www.amazon.com/dp/B0GP77JK7L) [**Raw Cocoa Butter Pure 100% Fresh (2 Ounces)**Caribbean Coastal Delights**$8.03**4.6★**▲ 150%**](https://www.amazon.com/dp/B0D4SQ3M8N) [**Terrasoul Superfoods Organic Cacao Butter 1 Lb - Raw | Keto | Vegan | Unrefined**Terrasoul Superfoods**$29.87**4.7★**▲ 115%**](https://www.amazon.com/dp/B014VGMLCI) [**Organic Cacao Butter Kibble | Food-Grade Cocoa Butter Chunks | USDA Organic Gluten-Free | For Baking Chocolate Making & Skincare | 8 oz**Cacao Life**$22.00**4.4★**▲ 109%**](https://www.amazon.com/dp/B0D7KPGJ8T)
**~~View all trending →~~**
## **What buyers say about cacao butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Very good quality I love the butter I use it for many things”*
**Smell**16%
*“Good smell”*
**Taste-Overall**7%
*“Delicious and Nutritious”*
**Value For Money**5%
*“fair price”*
**Soft Feel**5%
*“It is soft and smooth”*
**Flavor**4%
*“Rich intense flavor”*
**Moist/Dry**3%
*“Perfect moisturizer”*
**Texture/Consistency-Overall**3%
*“creamy texture”*
**Baking**3%
*“Great for baking”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Smell**24%
*“the scent is weak”*
**Storage Temperature**6%
*“those were melted”*
**Value For Money**6%
*“A little pricey”*
**Advertised Vs Actual Product**5%
*“Deceptive advertising”*
**Texture/Consistency-Overall**4%
*“Mushy”*
**Size-Overall**4%
*“Tiny package”*
**Taste-Overall**3%
*“No taste”*
**Hard Feel**3%
*“Cocoa butter is hard”*
**Ingredients-Overall**3%
*“it doesnt have specific INGREDIENTS info on label”*
**Oily/Greasy**2%
*“The skin feel is greasy”*
### **Top return reasons **
**Advertised Vs Actual Product**24%
**Smell**22%
**Size-Overall**11%
**Texture/Consistency-Overall**8%
**Value For Money**5%
**Hard Feel**4%
**Quality-Overall**3%
**Leak-Proof**3%
**Storage Temperature**2%
**Functionality-Overall**2%
## **Common questions**
- **Is cacao butter profitable to sell on Amazon United States?**
- The niche generates $679K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the cacao butter niche?**
- 20 brands and 520 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in cacao butter?**
- Top complaints mined from reviews: Smell, Storage Temperature, Value For Money. The return rate is 0.5%.
- **When does demand for cacao butter peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the cacao butter niche?**
- Listings span $7.00–$103.88; the average listing price is $28.45 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.
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