---
title: "Byredo Blanche — $173K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/byredo-blanche"
last_updated: "2026-08-10T13:16:25.533Z"
locale: en
meta:
description: "Niche score 37/100 · $173K/yr market · 54K searches/yr · $91.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $173K/yr market · 54K searches/yr · $91.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Byredo Blanche — $173K/yr Amazon US Niche (2026) - Flapen"
---
# **byredo blanche**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 5Conversion 44Competition 3Returns 82Price range 43Avg price 78Brand share 0Review moat 94Quality gap 75
**Review moat**
**Great****112.5**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$91.12**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$16.02–$212.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$173K**
$173K/yr · 54K searches
**Growth**
**Bad****-39.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, byredo blanche is a $173K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **byredo blanche market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$137K–$182K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#1,600**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Byredo84% - HOUSE OF TWIST12% - MIRIS3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -39.3% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/byredo-blanche/trend)
## **Top byredo blanche search terms**
- **byredo blanche**42K/yr-44.0%2.7% conv. - **blanche perfume**6K/yr-9.3%1.2% conv. - **byredo blanche perfume**6K/yr-15.6%4.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/byredo-blanche/search-terms)
## **Top byredo blanche products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$26K30%$52K45%$78K60%$104K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Byredo Blanche by Byredo Vial (sample) .06 oz**Byredo**$16.02**3.9★251 rev](https://www.amazon.com/dp/B011N5OVHI) [2**Byredo Blanche Eau De Parfum Spray 50ml/1.6oz**Byredo**$196.74**4.2★135 rev](https://www.amazon.com/dp/B00GDKTK0M) [3**Twist Blanco No. 82 - Eau De Parfum Inspired by Byrdo Blanche Long-Lasting Perfume For Women Paraben Free Vegan Clean Ingredients Fragrance - Spray 100 ml (3.4 fl. oz.)**HOUSE OF TWIST**$38.00**4.1★45 rev](https://www.amazon.com/dp/B0D9JGD3TH) [4**Byredo Byredo Blanche by byredo for women - 3.3 Ounce edp spray**Byredo**$212.86**4.2★135 rev](https://www.amazon.com/dp/B00D8H8H5C) [5**Byredo Blanche Body Lotion 7.6 Ounce**Byredo**$65.84**4.5★99 rev](https://www.amazon.com/dp/B00MVB4QV0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MIRIS No. 78595 Inspired by Blanche Long-Lasting Eau de Parfum for Women Spray 3.4 Fl Oz / 100 ml**MIRIS**$17.29**10 rev1y ago](https://www.amazon.com/dp/B0DZZL5MRD) [**Twist Blanco No. 82 - Eau De Parfum Inspired by Byrdo Blanche Long-Lasting Perfume For Women Paraben Free Vegan Clean Ingredients Fragrance - Spray 100 ml (3.4 fl. oz.)**HOUSE OF TWIST**$38.00**45 rev2y ago](https://www.amazon.com/dp/B0D9JGD3TH) [**Byredo Blanche by Byredo Vial (sample) .06 oz**Byredo**$16.02**251 rev11y ago](https://www.amazon.com/dp/B011N5OVHI) [**Byredo Blanche Body Lotion 7.6 Ounce**Byredo**$65.84**99 rev11y ago](https://www.amazon.com/dp/B00MVB4QV0) [**Byredo Blanche Eau De Parfum Spray 50ml/1.6oz**Byredo**$196.74**135 rev12y ago](https://www.amazon.com/dp/B00GDKTK0M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Byredo Blanche Eau De Parfum Spray 50ml/1.6oz**Byredo**$196.74**4.2★**▲ 139%**](https://www.amazon.com/dp/B00GDKTK0M) [**MIRIS No. 78595 Inspired by Blanche Long-Lasting Eau de Parfum for Women Spray 3.4 Fl Oz / 100 ml**MIRIS**$17.29**4.9★**▲ 116%**](https://www.amazon.com/dp/B0DZZL5MRD) [**Twist Blanco No. 82 - Eau De Parfum Inspired by Byrdo Blanche Long-Lasting Perfume For Women Paraben Free Vegan Clean Ingredients Fragrance - Spray 100 ml (3.4 fl. oz.)**HOUSE OF TWIST**$38.00**4.1★**▲ 12%**](https://www.amazon.com/dp/B0D9JGD3TH) [**Byredo Blanche by Byredo Vial (sample) .06 oz**Byredo**$16.02**3.9★**— 2%**](https://www.amazon.com/dp/B011N5OVHI) [**Byredo Byredo Blanche by byredo for women - 3.3 Ounce edp spray**Byredo**$212.86**4.2★**▼ 30%**](https://www.amazon.com/dp/B00D8H8H5C)
**~~View all trending →~~**
## **What buyers say about byredo blanche**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**79%
*“Great fragrance”*
**Quality-Overall**3%
*“Quality”*
**Value For Money**3%
*“it's definitely priced well”*
**Suitability Dry Skin**2%
*“my skin feels s so fresh”*
**Advertised Vs Actual Product**2%
*“Just what I was looking for”*
**Durability**2%
*“lasts a while”*
**Comfort-Overall**1%
*“It's very comforting”*
### **What buyers complain about **
**Smell**35%
*“A clean, fresh scent that doesn't last long”*
**Durability**21%
*“Didnt last”*
**Value For Money**8%
*“it's esp expensive”*
**Ease Of Cleaning**4%
*“not the luxury clean I expected”*
**Size-Overall**3%
*“The bottle is huge”*
### **Top return reasons **
**Smell**69%
**Leak-Proof**10%
**Size-Overall**9%
**Advertised Vs Actual Product**8%
**Suitability Oily Skin**1%
**Product Condition**1%
**Color**1%
**Value For Money**1%
**Residue**0%
## **Common questions**
- **Is byredo blanche profitable to sell on Amazon United States?**
- The niche generates $173K/yr across 6 tracked products. 90-day search growth is -39.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the byredo blanche niche?**
- 3 brands and 28 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in byredo blanche?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 1.6%.
- **When does demand for byredo blanche peak?**
- Demand peaks in Jan–Sep–Oct; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the byredo blanche niche?**
- Listings span $16.02–$212.86; the average listing price is $91.12 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.
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