---
title: "Bymolia Color Changing Lipstick — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bymolia-color-changing-lipstick"
last_updated: "2026-08-11T01:12:32.593Z"
locale: en
meta:
description: "Niche score 38/100 · $16K/yr market · 46K searches/yr · $13.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $16K/yr market · 46K searches/yr · $13.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bymolia Color Changing Lipstick — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **bymolia color changing lipstick**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 11Conversion 31Competition 51Returns 85Price range 68Avg price 64Brand share 0Review moat 40Quality gap 81
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.91–$30.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.69**
avg listing price — sweet spot $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,492.1**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-27.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$16K**
$16K/yr · 46K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bymolia color changing lipstick is a $16K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bymolia color changing lipstick market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$34K–$41K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#242**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**0%**
- Catkin74% - BYMOLIA20% - ZARICS5% - BestLand1%
## **Demand & seasonality**
Weekly Amazon search volume, last 61 weeks — -27.6% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Aug, Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bymolia-color-changing-lipstick/trend)
## **Top bymolia color changing lipstick search terms**
- **catkin lipstick**15K/yr+8.1%1.6% conv. - **bymolia color changing lipstick**21K/yr-44.8%7.8% conv. - **catkin lip balm**5K/yr-51.2%3.4% conv. - **bymolia lipstick**4K/yr-57.7%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bymolia-color-changing-lipstick/search-terms)
## **Top bymolia color changing lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$78310%$2K15%$2K20%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BYMOLIA Transferproof Color-Changing Lipstick pH Activated Tint Balm for Personalized Color Long-Lasting Moisturizing Lip Glow Hydrating & Non-Sticky Formula Suitable for All Skin Tones**BYMOLIA**$10.80**4.0★605 rev](https://www.amazon.com/dp/B0F91KRXTF) [2**Catkin Semi-Matte Lipstick Hydrating High Impact Color Infused with Vitamin E and Avocado Oil Smooth Soft Texture Long Lasting Matte Finish 129**Catkin**$13.39**4.2★89 rev](https://www.amazon.com/dp/B09Q128HQC) [3**CATKIN Lip Balm Tinted Color Changing Lipstick Ultra Hydrating Lip Moistrurizer Lip Care with Vitamin E Nourishing For Cracked & Dry Lips 0.12 oz C04 Rainbow**Catkin**$12.76**4.2★4,348 rev](https://www.amazon.com/dp/B08GX3TGN6) [4**CATKIN Glossy Lip Balm Ultra Hydating Glow Lip Tinted Jelly Plump Melting Balm Shea Butter Repair Soothing For Dry Lips Dewy Finished 0.12 oz C03 VIOLET**Catkin**$14.47**4.2★82 rev](https://www.amazon.com/dp/B0DPW4GLZY) [5**CATKIN Lip Balm Tinted Color Changing Lipstick Ultra Hydrating Lip Moistrurizer Lip Care with Vitamin E Nourishing For Cracked & Dry Lips 0.12 oz C07 Amethyst**Catkin**$13.45**4.2★4,348 rev](https://www.amazon.com/dp/B0CJR5H3SL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tinted Lip Balm with Colorful Serum Core CATKIN Cute 2-in-1 Coral Lip Balm Gloss Moisturizing with Jojoba Oil Hyaluronic acid Citrus Tea Flavor Trendy Lip Care for Women & Girls - C03 Coral**Catkin**$15.08**39 rev8mo ago](https://www.amazon.com/dp/B0G1BK7MZ5) [**Color Changing Lipstick PH Lipstick Color Changing PH Adjusting Lip stick Clear Lip stick That Changes Color Long Lasting Moisturizing Tinted Lip Balm Non-Sticky Formula Mothers Day Gifts (1pcs)**ZARICS**$8.89**1,702 rev8mo ago](https://www.amazon.com/dp/B0FYPNG6JT) [**BYMOLIA Transferproof Color-Changing Lipstick pH Activated Tint Balm for Personalized Color Long-Lasting Moisturizing Lip Glow Hydrating & Non-Sticky Formula Suitable for All Skin Tones**BYMOLIA**$10.80**605 rev1y ago](https://www.amazon.com/dp/B0F91KRXTF) [**CATKIN Glossy Lip Balm Ultra Hydating Glow Lip Tinted Jelly Plump Melting Balm Shea Butter Repair Soothing For Dry Lips Dewy Finished 0.12 oz C03 VIOLET**Catkin**$14.47**82 rev1y ago](https://www.amazon.com/dp/B0DPW4GLZY) [**CATKIN Glossy Lip Balm Ultra Hydating Glow Lip Tinted Jelly Plump Melting Balm Shea Butter Repair Soothing For Dry Lips Dewy Finished 0.12 oz C06 BLOSSOM**Catkin**$14.63**172 rev1y ago](https://www.amazon.com/dp/B0DPW41ZTV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CATKIN Lip Balm Color Tinted Changing Lipstick Ultra Hydrating Lip Moistrurizer Lip Care with Vitamin E Nourishing For Cracked & Dry Lips 0.12 oz 3pcs with Gift Box (C13+C14+C15)**Catkin**$30.10**4.2★**▲ 328%**](https://www.amazon.com/dp/B0CLDG595V) [**CATKIN Tinted Lip Balm Glitter Lip Stain Ultra Hydrating Lip Moistrurizer Lip Care with Vitamin E Nourishing For Cracked & Dry Lips 0.12 oz C15 Destiny - Wine Red**Catkin**$12.15**4.2★**▲ 309%**](https://www.amazon.com/dp/B0D93RSGGM) [**CATKIN Lip Balm Color Tinted Lip Stain Ultra Hydrating Moistrurizer Chapstick with Vitamin E Nourishing For Cracked & Dry Lips 0.12 oz C06 Camellia**Catkin**$13.59**4.2★**▲ 133%**](https://www.amazon.com/dp/B0BYJ4S5WJ) [**CATKIN Glossy Lip Balm Ultra Hydating Glow Lip Tinted Jelly Plump Melting Balm Shea Butter Repair Soothing For Dry Lips Dewy Finished 0.12 oz C06 BLOSSOM**Catkin**$14.63**4.2★**▲ 117%**](https://www.amazon.com/dp/B0DPW41ZTV) [**Catkin Semi-Matte Lipstick Hydrating High Impact Color Infused with Vitamin E and Avocado Oil Smooth Soft Texture Long Lasting Matte Finish 167**Catkin**$11.56**4.4★**▲ 117%**](https://www.amazon.com/dp/B0BYJ8NPLH)
**~~View all trending →~~**
## **What buyers say about bymolia color changing lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**41%
*“Beautiful colors”*
**Moist/Dry**13%
*“Great, moisturizing”*
**Soft Feel**8%
*“It is creamy and soft,”*
**Quality-Overall**6%
*“excellent quality”*
**Value For Money**3%
*“Reasonably priced”*
**Advertised Vs Actual Product**3%
*“Does what it says it does”*
**Smell**2%
*“Smells great and I like the texture on my lips”*
**Durability**2%
*“hold up without cracking or breaking”*
**Brightness/Shine/Glow**1%
*“bright”*
**Gifting Purpose**1%
*“I am happy about that because I am gifting them”*
### **What buyers complain about **
**Color**32%
*“Misleading on color”*
**Durability**16%
*“Easily breaks”*
**Moist/Dry**10%
*“Also not hydrating at all”*
**Advertised Vs Actual Product**5%
*“Not as described”*
**Quality-Overall**4%
*“Case poorly manufactured”*
**Smell**3%
*“I the scent was reminiscent of the taste of- very artificial”*
**Functionality-Overall**2%
*“Doesnt work”*
**Value For Money**2%
*“Not worth the money”*
**Color Fading/Discoloration**2%
*“Color only lasts about 5 hours”*
**Allergies**1%
*“Obviously, I must be allergic to something in the product”*
### **Top return reasons **
**Color**48%
**Advertised Vs Actual Product**15%
**Moist/Dry**7%
**Smell**6%
**Functionality-Overall**4%
**Durability**4%
**Adhesion/Stickiness**2%
**Defective Material/Parts**2%
**Product Condition**1%
**Texture/Consistency-Overall**1%
## **Common questions**
- **Is bymolia color changing lipstick profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the bymolia color changing lipstick niche?**
- 4 brands and 5 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bymolia color changing lipstick?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.5%.
- **When does demand for bymolia color changing lipstick peak?**
- Demand peaks in Aug–Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the bymolia color changing lipstick niche?**
- Listings span $7.91–$30.10; the average listing price is $13.69 (sweet spot $15–$100). The average incumbent carries 2,492 reviews — the moat a new listing must climb.
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