---
title: "Bye Bye Foundation — $134K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bye-bye-foundation"
last_updated: "2026-08-10T03:54:20.553Z"
locale: en
meta:
description: "Niche score 40/100 · $134K/yr market · 97K searches/yr · $27.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $134K/yr market · 97K searches/yr · $27.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bye Bye Foundation — $134K/yr Amazon US Niche (2026) - Flapen"
---
# **bye bye foundation**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 24Conversion 58Competition 21Returns 60Price range 93Avg price 95Brand share 0Review moat 22Quality gap 68
**Avg price**
**Incredible****$27.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.59–$34.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$134K**
$134K/yr · 97K searches
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,435.73**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bye bye foundation is a $134K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bye bye foundation market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$111K–$139K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#180**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- IT Cosmetics70% - Flawless Radiance By Luxe Blend27% - Erborian1% - L'Oreal Paris1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.
80K60KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 13.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bye-bye-foundation/trend)
## **Top bye bye foundation search terms**
- **it cosmetics bye bye foundation**17K/yr+1.4%0.8% conv. - **bye bye foundation**17K/yr+8.1%1.6% conv. - **it bye bye foundation**16K/yr+5.7%1.2% conv. - **bye bye redness it cosmetics**12K/yr-19.0%12.1% conv. - **it cosmetics bye bye redness**10K/yr-3.2%8.9% conv. - **bye bye foundation full coverage moisturizer with spf 50**7K/yr-14.6%2.2% conv. - **it bye bye redness**7K/yr-17.1%12.4% conv. - **bye bye foundation spf 50**4K/yr+116.3%2.5% conv. - **bye bye redness**6K/yr-20.9%11.5% conv. - **it bye bye foundation full coverage moisturizer**3K/yr-9.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bye-bye-foundation/search-terms)
## **Top bye bye foundation products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$13K15%$20K20%$27K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IT Cosmetics Bye Bye Redness Full Coverage Color Correcting Cream (Neutral Beige) - Redness Neutralizing Tinted Face Moisturizer 12HR Hydration Hyaluronic Acid Colloidal Oatmeal - 0.37 fl oz**IT Cosmetics**$31.66**4.3★4,521 rev](https://www.amazon.com/dp/B00IPPNXQA) [2**IT Cosmetics Bye Bye Redness Full Coverage Color Correcting Cream (Light Beige) - Redness Neutralizing Tinted Face Moisturizer 12HR Hydration Hyaluronic Acid Colloidal Oatmeal - 0.37 fl oz**IT Cosmetics**$31.77**4.3★4,521 rev](https://www.amazon.com/dp/B075DX8DD1) [3**Lx Blend Bye Bye Foundation Oil Free Matte Coverage Moisturizer With SPF 50 (LIGHT) 1 FL OZ**Flawless Radiance By Luxe Blend**$24.62**4.2★186 rev](https://www.amazon.com/dp/B0DB2D346L) [4**Lx Blend Bye Bye Foundation Oil Free Matte Coverage Moisturizer With SPF 50 (MEDIUM) 1 FL OZ**Flawless Radiance By Luxe Blend**$24.88**4.2★186 rev](https://www.amazon.com/dp/B0DFVNPGZS) [5**IT Cosmetics CC+ Cream (Medium) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz**IT Cosmetics**$33.86**4.5★32,929 rev](https://www.amazon.com/dp/B01LMMZY6O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IT Cosmetics CC+ Cream Travel (Medium Tan) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Up To 24H Wear - 0.4 fl oz**IT Cosmetics**$17.63**6,892 rev1y ago](https://www.amazon.com/dp/B0DX2LRB2S) [**IT Cosmetics CC+ Cream (Light Neutral) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz**IT Cosmetics**$33.21**32,929 rev1y ago](https://www.amazon.com/dp/B0DKVGZSCN) [**Lx Blend Bye Bye Foundation Oil Free Matte Coverage Moisturizer With SPF 50 (MEDIUM) 1 FL OZ**Flawless Radiance By Luxe Blend**$24.88**186 rev1y ago](https://www.amazon.com/dp/B0DFVNPGZS) [**Lx Blend Bye Bye Foundation Oil Free Matte Coverage Moisturizer With SPF 50 (LIGHT) 1 FL OZ**Flawless Radiance By Luxe Blend**$24.62**186 rev1y ago](https://www.amazon.com/dp/B0DB2D346L) [**IT Cosmetics CC+ Cream Natural Matte (Medium) - Poreless Full Coverage Foundation With SPF 40 16HR Shine Control Color-Corrector Skin-Balancing Serum Noncomedogenic - 1.08 fl oz**IT Cosmetics**$34.08**1,468 rev2y ago](https://www.amazon.com/dp/B0CVBLC76T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**IT Cosmetics CC+ Cream Travel (Medium Tan) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Up To 24H Wear - 0.4 fl oz**IT Cosmetics**$17.63**4.2★**▲ 134%**](https://www.amazon.com/dp/B0DX2LRB2S) [**IT Cosmetics CC+ Cream (Medium Tan) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz**IT Cosmetics**$33.39**4.5★**▲ 71%**](https://www.amazon.com/dp/B071CMS2BD) [**IT Cosmetics CC+ Cream Natural Matte (Medium) - Poreless Full Coverage Foundation With SPF 40 16HR Shine Control Color-Corrector Skin-Balancing Serum Noncomedogenic - 1.08 fl oz**IT Cosmetics**$34.08**4.3★**▲ 44%**](https://www.amazon.com/dp/B0CVBLC76T) [**IT Cosmetics CC+ Cream Travel (Medium) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Up To 24H Wear - 0.4 fl oz**IT Cosmetics**$17.85**4.2★**▲ 39%**](https://www.amazon.com/dp/B00V7OG32C) [**IT Cosmetics CC+ Cream (Light Neutral) - Natural Full Coverage Foundation With SPF 50+ Color Corrector & Anti-Aging Hydrating Serum Hyaluronic Acid + Peptides Lightweight - 1.08 fl oz**IT Cosmetics**$33.21**4.5★**▲ 27%**](https://www.amazon.com/dp/B0DKVGZSCN)
**~~View all trending →~~**
## **What buyers say about bye bye foundation**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**18%
*“matches skin nicely”*
**Coverage**14%
*“Excellent coverage”*
**Color**9%
*“Matches perfect to my color”*
**Quality-Overall**8%
*“Perfect foundation and spf”*
**Weight Light**7%
*“Lightweight and covers well”*
**Soft Feel**5%
*“Smooth and Creamy”*
**Value For Money**3%
*“Worth the money”*
**Moist/Dry**2%
*“feels hydrating”*
**Texture/Consistency-Overall**2%
*“i love the texture”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**12%
*“Extremely small”*
**Color**10%
*“Even though this particular color is too dark for me”*
**Value For Money**10%
*“very expensive”*
**Smell**5%
*“Smell very strong”*
**Coverage**5%
*“this does not cover it very well”*
**Allergies**4%
*“definitely allergic”*
**Suitability Dry Skin**3%
*“Not for Dry Skin”*
**Oily/Greasy**3%
*“ends up oily”*
**Thickness**3%
*“Too thick looks like I have a mask”*
**Durability**2%
*“Doesn't last at all”*
### **Top return reasons **
**Color**53%
**Advertised Vs Actual Product**8%
**Size-Overall**5%
**Coverage**5%
**Functionality-Overall**4%
**Texture/Consistency-Overall**3%
**Product Condition**3%
**Moist/Dry**2%
**Smell**2%
**Value For Money**2%
## **Common questions**
- **Is bye bye foundation profitable to sell on Amazon United States?**
- The niche generates $134K/yr across 15 tracked products. 90-day search growth is -1.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the bye bye foundation niche?**
- 4 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bye bye foundation?**
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 2.6%.
- **When does demand for bye bye foundation peak?**
- Demand peaks in Oct; the busiest month runs 13.0× the quietest.
- **What does it cost to enter the bye bye foundation niche?**
- Listings span $14.59–$34.54; the average listing price is $27.81 (sweet spot $15–$100). The average incumbent carries 10,436 reviews — the moat a new listing must climb.
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