---
title: "Trend — butterfly makeup - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/butterfly-makeup/trend"
last_updated: "2026-08-10T09:37:38.989Z"
locale: en
meta:
  description: "Niche score 58/100 · $70K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $70K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — butterfly makeup - Flapen"
---

# **butterfly makeup**

**Worth a look**

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 62Conversion 50Competition 90Returns 78Price range 43Avg price 25Brand share 95Review moat 43Quality gap 43

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+39.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****4.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,173.01**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$3.99–$23.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$8.82**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$70K**

$70K/yr · 201K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend