---
title: "Butterfly Makeup — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/butterfly-makeup"
last_updated: "2026-08-10T08:44:10.428Z"
locale: en
meta:
description: "Niche score 58/100 · $70K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $70K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Makeup — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly makeup**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 18Growth 62Conversion 50Competition 90Returns 78Price range 43Avg price 25Brand share 95Review moat 43Quality gap 43
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+39.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,173.01**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$3.99–$23.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$8.82**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$70K**
$70K/yr · 201K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, butterfly makeup is a $70K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly makeup market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$71K–$88K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**47 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**39%**
Top 20: 78%
**Top-5 click share**
**25%**
Top 20: 59%
**Open market**
**55%**
- MEICOLY9% - Teenitor9% - Fazit8% - UNICORN SNOT7% - HOSAILY6% - Fandamei6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +39.0% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Oct · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/butterfly-makeup/trend)
## **Top butterfly makeup search terms**
- **rave makeup**33K/yr+40.9%2.5% conv. - **fairy makeup**52K/yr+42.2%2.2% conv. - **cosmetic glitter**28K/yr+25.9%1.2% conv. - **face glitter for running**11K/yr+115.3%5.7% conv. - **gel glitter**11K/yr+20.7%1.5% conv. - **lemonhead glitter**10K/yr+32.3%0.8% conv. - **chunky hair glitter**6K/yr+54.8%3.6% conv. - **face sparkles for kids**6K/yr+76.6%5.8% conv. - **running glitter for face**5K/yr+21.5%5.2% conv. - **running face glitter**4K/yr+26.6%4.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/butterfly-makeup/search-terms)
## **Top butterfly makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MEICOLY Clear White Face Body Glitter Mardi Gras Face Glitter Makeup for Kids Women Face Glitter for Running Half Marathon Sparkly Mermaid Hair Glitter Singer Concert Festival Rave Accessories**MEICOLY**$6.73**4.5★7,656 rev](https://www.amazon.com/dp/B09VFKGL92) [2**XICZH Glitter Freckles Gold Temporary Face Tattoos Stickers Body Face Glitter for Women Girls Country Concerts Singer Festival Rave Accessories (Gold - 10 pcs)**XICZH**$7.46**4.6★753 rev](https://www.amazon.com/dp/B0DL6B4YSR) [3**FANDAMEI 40 Colors Face Glitter Face Paint Glitter Gel - Face Glitter for Women Girls No Glue Needed Multi-Purpose Glitter Makeup for Hair Face Body Halloween Rave Carnival**Fandamei**$8.05**4.6★411 rev](https://www.amazon.com/dp/B0FBR3PM3W) [4**HOSAILY Roll-on Holographic Body Glitter Gel for Face Hair Chameleon Color Changing Glitter Gel Under Light Chunky Mermaid Sequins Festival Party Rave Accessories Shimmer Makeup (Sparkling Pink)**HOSAILY**$7.86**4.6★1,054 rev](https://www.amazon.com/dp/B0C9HGQQHH) [5**UNICORN SNOT Holographic Face Glitter & Body Glitter Gel | Hair Glitter Vegan & Cruelty Free 1.7 oz Silver Glitter (Disco)**UNICORN SNOT**$14.56**4.6★8,384 rev](https://www.amazon.com/dp/B00X4Q17F4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Noerrors Duochrome Plum Mauve Green Blue Glitter Eyeshadow Palette Holographic Chameleon Rich Color Shimmer Metallic Eye Shadow Color Shift Sparkle Iridescent Eye Brightener Fairy Makeup for Rave#02**Noerrors**$7.86**377 rev10mo ago](https://www.amazon.com/dp/B0FNWLY7QJ) [**FANDAMEI Face Glitter Face Gems 40 Colors Glitter Gel Palette with 6 Sheets Self Adhesive Hair Gems Face Jewels for Women. Face Rhinestones Pearls for Women Body Hair Glitter**Fandamei**$9.83**126 rev11mo ago](https://www.amazon.com/dp/B0FKY7W63N) [**Body Glitter Face Glitter Makeup Festival Glitter 20 Colors Face and Body Glitter Gel Hair Glitter Gel Body Makeup**Estanoite**$6.83**102 rev11mo ago](https://www.amazon.com/dp/B0FK1R9VTG) [**FANDAMEI 40 Colors Face Glitter Face Paint Glitter Gel - Face Glitter for Women Girls No Glue Needed Multi-Purpose Glitter Makeup for Hair Face Body Halloween Rave Carnival**Fandamei**$8.05**411 rev1y ago](https://www.amazon.com/dp/B0FBR3PM3W) [**Fazit Sprinkled Speckles - Glitter Freckle Makeup Patches - Shimmering Faux Freckles & Body Glitter - Waterproof Long-Lasting Instant Glamour for Festivals & Parties - 6 Temporary Patches Per Pack**Fazit**$15.50**2,538 rev1y ago](https://www.amazon.com/dp/B0F9LFCQYX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fazit Carnival Speckles - Glitter Freckle Makeup Patches - Shimmering Faux Freckles & Body Glitter - Waterproof Long-Lasting Instant Glamour for Festivals & Parties - 6 Temporary Patches Per Pack**Fazit**$10.25**4.6★**▲ 217%**](https://www.amazon.com/dp/B0F1GB33R1) [**Noerrors Duochrome Plum Mauve Green Blue Glitter Eyeshadow Palette Holographic Chameleon Rich Color Shimmer Metallic Eye Shadow Color Shift Sparkle Iridescent Eye Brightener Fairy Makeup for Rave#02**Noerrors**$7.86**4.1★**▲ 188%**](https://www.amazon.com/dp/B0FNWLY7QJ) [**Body Glitter Face Glitter Makeup Festival Glitter 20 Colors Face and Body Glitter Gel Hair Glitter Gel Body Makeup**Estanoite**$6.83**4.3★**▲ 125%**](https://www.amazon.com/dp/B0FK1R9VTG) [**Fazit Sprinkled Speckles - Glitter Freckle Makeup Patches - Shimmering Faux Freckles & Body Glitter - Waterproof Long-Lasting Instant Glamour for Festivals & Parties - 6 Temporary Patches Per Pack**Fazit**$15.50**4.6★**▲ 120%**](https://www.amazon.com/dp/B0F9LFCQYX) [**Holographic Chunky Glitter Set of 12 Licool Craft Glitter for Resin Art Crafts Cosmetic Glitter for Nail Body Face Eye Epoxy Resin Sequin Flake Sparkle for Slime Tumbler Jewelry Making**LICOOL GLITTER**$6.92**4.6★**▲ 89%**](https://www.amazon.com/dp/B09WV5JXVB)
**~~View all trending →~~**
## **What buyers say about butterfly makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Cute color”*
**Brightness/Shine/Glow**17%
*“Great shine,”*
**Ease Of Use**8%
*“Easy to use”*
**Quality-Overall**8%
*“Overall good choice”*
**Ease Of Application**7%
*“Easy to apply”*
**Value For Money**6%
*“Great value”*
**Durability**4%
*“Cute and durable”*
**Advertised Vs Actual Product**3%
*“Exactly what I wanted”*
**Adhesion/Stickiness**2%
*“Sticks very well”*
**Ease Of Cleaning**1%
*“Easy to clean off”*
### **What buyers complain about **
**Size-Overall**13%
*“Small containers”*
**Brightness/Shine/Glow**8%
*“Too sparkly”*
**Adhesion/Stickiness**8%
*“Doesn't stick well”*
**Color**6%
*“Colors not right”*
**Moist/Dry**5%
*“not completely dry”*
**Ease Of Use**4%
*“Hard to remove”*
**Advertised Vs Actual Product**4%
*“Not at all as pictured”*
**Value For Money**4%
*“Waste of money”*
**Allergies**3%
*“Caused a rash”*
**Smell**3%
*“The SMELL IS HORRIBLE”*
### **Top return reasons **
**Color**16%
**Size-Overall**15%
**Advertised Vs Actual Product**13%
**Adhesion/Stickiness**11%
**Brightness/Shine/Glow**8%
**Functionality-Overall**6%
**Value For Money**4%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Eyeliner Quality**3%
## **Common questions**
- **Is butterfly makeup profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 69 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +39.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the butterfly makeup niche?**
- 47 brands and 65 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in butterfly makeup?**
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Adhesion/Stickiness. The return rate is 1.8%.
- **When does demand for butterfly makeup peak?**
- Demand peaks in May–Oct; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the butterfly makeup niche?**
- Listings span $3.99–$23.34; the average listing price is $8.82 (sweet spot $15–$100). The average incumbent carries 2,173 reviews — the moat a new listing must climb.
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