---
title: "Butterfly Hair Clips — $941K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/butterfly-hair-clips"
last_updated: "2026-08-10T09:16:05.616Z"
locale: en
meta:
description: "Niche score 53/100 · $941K/yr market · 2.0M searches/yr. Prices mostly outside the sweet spot ($3.86–$12.37) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $941K/yr market · 2.0M searches/yr. Prices mostly outside the sweet spot ($3.86–$12.37) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Hair Clips — $941K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly hair clips**
**Worth a look**
Shows low returns (1.8%), but prices mostly outside the sweet spot ($3.86–$12.37) keeps it on the watch list.
Market size 77Growth 59Conversion 69Competition 46Returns 78Price range 0Avg price 20Brand share 60Review moat 38Quality gap 24
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$941K**
$941K/yr · 2.0M searches
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+34.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,677.54**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.31**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.86–$12.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, butterfly hair clips is a $941K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly hair clips market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$731K–$914K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#237**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 92%
**Open market**
**26%**
- JASVERLIN29% - XIEHE18% - BEBEEPOO12% - Ruocce5% - SUMAJU5% - ITingstere5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.
60K40KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/butterfly-hair-clips/trend)
## **Top butterfly hair clips search terms**
- **butterfly hair clips**1.1M/yr+27.2%4.3% conv. - **butterfly clips**346K/yr+60.3%5.5% conv. - **butterfly clips for hair**102K/yr+50.2%5.4% conv. - **butterfly hair accessories**93K/yr+26.7%0.6% conv. - **butterfly hair clip**74K/yr+42.9%1.0% conv. - **mini butterfly hair clips**52K/yr+43.4%4.0% conv. - **small butterfly hair clips**50K/yr+32.0%3.7% conv. - **butterfly clip**38K/yr+27.4%1.6% conv. - **butterfly hair clips for women**34K/yr+29.0%1.0% conv. - **hair butterfly clips**27K/yr+29.7%3.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/butterfly-hair-clips/search-terms)
## **Top butterfly hair clips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$94K20%$188K30%$282K40%$376K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JASVERLIN Glitter Mini Butterfly Hair Claw Clips Sparkly Colorful Hair Accessories for Girls and Women - 90s Y2K Cute Small Tiny Clip in 10 Assorted Colors Set of 50 (Glitter)**JASVERLIN**$7.72**4.7★3,484 rev](https://www.amazon.com/dp/B0BGXXT1XM) [2**50 Packs Assorted Color Butterfly Hair Clips Beautiful Mini Butterfly Hair Clips Hair Accessories for Women and Girls (50 pcs Random Colour)**XIEHE**$4.32**4.4★8,174 rev](https://www.amazon.com/dp/B0DZ28S59S) [3**Mini Butterfly Hair Claw Clips Glitter Hair Clips Claw Small Hair Clips Sparkly Colorful Hair Accessories for Girls and Women Cute Small Tiny Clip Set of 50**BEBEEPOO**$5.85**4.6★328 rev](https://www.amazon.com/dp/B0DHMS152X) [4**80Pcs Butterfly Hair Clips for Girls 0.6Inch Mini Hair Clips In 10 Colors - 90s outfits for women - Small Barrettes Hair Accessories For Girls Toddlers kids With Storage Box Tiny Claw Clips Bulk**SUMAJU**$6.78**4.4★59 rev](https://www.amazon.com/dp/B0G4JTK3TK) [5**18Pcs Rhinestone Butterfly Hair Clips for Teens Women Y2K Glitter Hair Jaw Clips Cute Headwear Gifts for Wedding and Back to School**ITingstere**$8.69**4.6★512 rev](https://www.amazon.com/dp/B0CRYBVZWZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**80Pcs Butterfly Hair Clips for Girls 0.6Inch Mini Hair Clips In 10 Colors - 90s outfits for women - Small Barrettes Hair Accessories For Girls Toddlers kids With Storage Box Tiny Claw Clips Bulk**SUMAJU**$6.78**59 rev7mo ago](https://www.amazon.com/dp/B0G4JTK3TK) [**Butterfly Hair Clips 18PCS Fairy Hair Accessories Glitter Pink Butterfly Barrettes Cute Y2K Hair Clips Gift for Wedding Party Festival and Daily Wear for Women (Pink)**INTWGH**$9.50**13 rev8mo ago](https://www.amazon.com/dp/B0FZBQHBSF) [**Glitter Mini Butterfly Hair Clips Sparkly Colorful Hair Accessories for Girls and Women - 90s Y2K Cute Small Hair Claw Clips 10 Assorted Colors Set of 100 (Glitter)**BEBEEPOO**$5.50**131 rev1y ago](https://www.amazon.com/dp/B0FBWPK7R9) [**Paderison 20Pcs Butterfly Hair Clips Moving Rainbow Glitter Clips Fairy Accessories for Women Hair Accessories for Teens Colorful Hair Clips**Paderison**$8.09**397 rev1y ago](https://www.amazon.com/dp/B0DJVHNV9W) [**Mini Butterfly Hair Claw Clips Glitter Hair Clips Claw Small Hair Clips Sparkly Colorful Hair Accessories for Girls and Women Cute Small Tiny Clip Set of 50**BEBEEPOO**$5.85**328 rev1y ago](https://www.amazon.com/dp/B0DHMS152X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**80Pcs Butterfly Hair Clips for Girls 0.6Inch Mini Hair Clips In 10 Colors - 90s outfits for women - Small Barrettes Hair Accessories For Girls Toddlers kids With Storage Box Tiny Claw Clips Bulk**SUMAJU**$6.78**4.4★**▲ 217%**](https://www.amazon.com/dp/B0G4JTK3TK) [**Butterfly Hair Clips 18PCS Fairy Hair Accessories Glitter Pink Butterfly Barrettes Cute Y2K Hair Clips Gift for Wedding Party Festival and Daily Wear for Women (Pink)**INTWGH**$9.50**5.0★**▲ 122%**](https://www.amazon.com/dp/B0FZBQHBSF) [**JASVERLIN Butterfly Clips for Hair 50pcs Cute Mini Small Hair Accessories for Kids Teens Girls Women 90s Y2K Colorful Pastel Clip Claw 10 Colors (Jelly)**JASVERLIN**$7.69**4.7★**▲ 74%**](https://www.amazon.com/dp/B0BGXWGVNB) [**DEEKA 12 PCS 3D Moving Butterfly Hair Clips Metal Gold Moving Wings Butterfly Hair Accessories 90s Hair Clips Barrette for Women and Girls -Gold**DEEKA**$8.28**4.6★**▲ 62%**](https://www.amazon.com/dp/B09Y2187KH) [**Paderison 20Pcs Butterfly Hair Clips Moving Rainbow Glitter Clips Fairy Accessories for Women Hair Accessories for Teens Colorful Hair Clips**Paderison**$8.09**4.6★**▲ 39%**](https://www.amazon.com/dp/B0DJVHNV9W)
**~~View all trending →~~**
## **What buyers say about butterfly hair clips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“Cute colors”*
**Quality-Overall**13%
*“Good quality and holds fine hair”*
**Value For Money**9%
*“Good Deal”*
**Suitability Straight Hair**8%
*“They looked really nice in hair”*
**Size-Overall**7%
*“Fits a surprising amount of hair”*
**Durability**6%
*“Durable, holds hair well”*
**Ease Of Use**5%
*“Super easy”*
**Hair Styling**4%
*“They hold your hair with no problem”*
**Brightness/Shine/Glow**4%
*“The bright colors”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**26%
*“Extremely small”*
**Durability**10%
*“breakable”*
**Quality-Overall**8%
*“To low quality”*
**Strength**5%
*“flimsy”*
**Material Quality**3%
*“cheap thin plastic”*
**Color**3%
*“They did change color a little because I sprayed product on them”*
**Suitability Long Hair**3%
*“they aren't ideal for hair retention”*
**Suitability Short Hair**3%
*“Not for thicker hair”*
**Brightness/Shine/Glow**2%
*“just really not impressed with the glitter”*
**Thickness**2%
*“not great for thick pieces”*
### **Top return reasons **
**Size-Overall**53%
**Suitability Long Hair**13%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Color**4%
**Suitability Short Hair**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Brightness/Shine/Glow**1%
**Suitability Colored Hair**1%
## **Common questions**
- **Is butterfly hair clips profitable to sell on Amazon United States?**
- The niche generates $941K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the butterfly hair clips niche?**
- 20 brands and 24 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in butterfly hair clips?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.
- **When does demand for butterfly hair clips peak?**
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the butterfly hair clips niche?**
- Listings span $3.86–$12.37; the average listing price is $7.31 (sweet spot $15–$100). The average incumbent carries 2,678 reviews — the moat a new listing must climb.
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