---
title: "Butterfly Claw Clips — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/butterfly-claw-clips"
last_updated: "2026-08-10T17:36:47.498Z"
locale: en
meta:
description: "Niche score 52/100 · $29K/yr market · 144K searches/yr · $10.78 avg price. A small market ($29K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $29K/yr market · 144K searches/yr · $10.78 avg price. A small market ($29K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Claw Clips — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly claw clips**
**Worth a look**
Shows no brand lock-in (top 5 brands take 43% of clicks), but a small market ($29K/yr) keeps it on the watch list.
Market size 7Growth 53Conversion 23Competition 81Returns 77Price range 48Avg price 40Brand share 92Review moat 68Quality gap 43
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****790.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+24.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$4.61–$24.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.78**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$29K**
$29K/yr · 144K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, butterfly claw clips is a $29K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly claw clips market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$32K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#1,508**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**43%**
Top 20: 87%
**Top-5 click share**
**34%**
Top 20: 77%
**Open market**
**52%**
- NAISIER14% - VRbeatter11% - Clip Sugar7% - Canitor6% - ITingstere5% - Messen5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.
4K3KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/butterfly-claw-clips/trend)
## **Top butterfly claw clips search terms**
- **butterfly claw clip**71K/yr+27.0%1.3% conv. - **butterfly claw clips**32K/yr+23.6%1.7% conv. - **butterfly hair claw**14K/yr-2.8%1.3% conv. - **butterfly hair claw clips**8K/yr+69.0%1.3% conv. - **claw clips butterfly**7K/yr+0.9%1.7% conv. - **claw clip butterfly**4K/yr+14.1%2.5% conv. - **butterfly claw clips for thick hair**2K/yr+85.2%1.8% conv. - **butterfly claw hair clips**3K/yr+17.1%2.0% conv. - **hair clips butterfly claw**3K/yr+11.4%1.2% conv. - **large butterfly claw clips**1K/yr+211.2%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/butterfly-claw-clips/search-terms)
## **Top butterfly claw clips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8686%$2K9%$3K12%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 Packs Butterfly Hair Clips Acetate Tortoise Shell Non-Slip Jaw Clips 2.5inch Beautiful Butterfly Hair Accessories for Girls and Women(Mixed color White Blue Pink)**VRbeatter**$12.52**4.7★568 rev](https://www.amazon.com/dp/B0DYNNYHFX) [2**NAISIER Hair Clips 3 Pack Butterfly Hair Clips Tortoise Shell Hair Claw Clips Jaw Clips 2.3 inch Hair Accessories for Girls & Women (Mixed color Blue White Pink-Purple)**NAISIER**$12.37**4.6★1,921 rev](https://www.amazon.com/dp/B0BTM47LKK) [3**Large Non-Slip Metal Sparkly Butterfly Hair Jaw Clips for Women - Strong Hold Cute Hair Claws Headwear Gifts (2Pcs)**ITingstere**$8.57**4.4★1,810 rev](https://www.amazon.com/dp/B0B8NSCYDC) [4**Canitor Butterfly Hair Accessories - 2.7 Claw Clips for Women Matte Medium Hair Clips for Thick or Thin Hair Cute Girls Hair Clips**Canitor**$8.22**4.6★1,867 rev](https://www.amazon.com/dp/B09NBD8WT1) [5**12 Pcs Cute Butterfly Claw Hair Clips 2.6 Inch Non Slip Matte Jaw 12 Colors Strong Hold Butterfly Hair Clamps for Women Girls Thick Thin Hair**Messen**$9.86**4.7★662 rev](https://www.amazon.com/dp/B0B5G2MC3K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Monarch Butterfly Hair Claw Clip Brown Acrylic Simulation Moth Hairclips**Bi&Yamigeo**$15.35**7 rev8mo ago](https://www.amazon.com/dp/B0G1FZ53D7) [**Dreamy Butterfly Hair Clips Fantasy Acetate Hair Clip Butterfly Claw Clips for Women Black**Clip Sugar**$13.62**16 rev8mo ago](https://www.amazon.com/dp/B0FXXW4BQH) [**Yuxung 3 Pcs Monarch Butterfly Hair Clips for Women 3D Butterfly Nonslip Strong Hold Claw Clips for Hair Decor Costumes Accessories Christmas Hoilday Gift 3 Color Orange Purple Blue**Yuxung**$16.94**14 rev9mo ago](https://www.amazon.com/dp/B0FW51YZCL) [**Auseibeely 6 Pcs Medium Tortoise Shell Claw Clip - 4.3 Inch Hair Clips for Women and Girls Non-slip Hat Claw Clips for Thin/Medium Hair Banana Jaw Clips Hair Accessories for Gift**Auseibeely**$9.78**71 rev9mo ago](https://www.amazon.com/dp/B0FSCVZQ3Z) [**Funny Butterfly Hair Clips Novelty PVC Hair Clip Butterfly Claw Clips for Women Blue**Clip Sugar**$9.82**22 rev11mo ago](https://www.amazon.com/dp/B0FL2CGDCS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Monarch Butterfly Hair Claw Clip Brown Acrylic Simulation Moth Hairclips**Bi&Yamigeo**$15.35**4.8★**▲ 212%**](https://www.amazon.com/dp/B0G1FZ53D7) [**Yuxung 3 Pcs Monarch Butterfly Hair Clips for Women 3D Butterfly Nonslip Strong Hold Claw Clips for Hair Decor Costumes Accessories Christmas Hoilday Gift 3 Color Orange Purple Blue**Yuxung**$16.94**4.9★**▲ 153%**](https://www.amazon.com/dp/B0FW51YZCL) [**Dreamy Butterfly Hair Clips Fantasy Acetate Hair Clip Butterfly Claw Clips for Women Black**Clip Sugar**$13.62**4.6★**▲ 145%**](https://www.amazon.com/dp/B0FXXW4BQH) [**3 Packs Butterfly Hair Clips Acetate Tortoise Shell Non-Slip Jaw Clips 2.5inch Beautiful Butterfly Hair Accessories for Girls and Women(Mixed color White Blue Pink)**VRbeatter**$12.52**4.7★**▲ 105%**](https://www.amazon.com/dp/B0DYNNYHFX) [**Funny Butterfly Hair Clips Novelty PVC Hair Clip Butterfly Claw Clips for Women Blue**Clip Sugar**$9.82**3.4★**▲ 61%**](https://www.amazon.com/dp/B0FL2CGDCS)
**~~View all trending →~~**
## **What buyers say about butterfly claw clips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great quality with a strong spring”*
**Color**14%
*“Cute color”*
**Suitability Straight Hair**9%
*“They looked really nice in hair”*
**Hair Styling**6%
*“Holds hair very well”*
**Value For Money**6%
*“Good Deal”*
**Durability**5%
*“are durable”*
**Size-Overall**4%
*“Cute little size”*
**Design-Overall**4%
*“the designs are very attractive”*
**Ease Of Use**3%
*“Easy to use”*
**Brightness/Shine/Glow**3%
*“She loves to little sparkles in them too, adorable”*
### **What buyers complain about **
**Size-Overall**15%
*“They are small”*
**Durability**13%
*“Break easily”*
**Quality-Overall**8%
*“Poor quality”*
**Strength**6%
*“fragile”*
**Hair Related**5%
*“The hair clip came broken”*
**Weight Heavy**4%
*“way too heavy :”*
**Color**4%
*“Not the color pictured”*
**Ease Of Use**4%
*“Very hard to open”*
**Brightness/Shine/Glow**3%
*“just really not impressed with the glitter”*
**Suitability Long Hair**3%
*“I have trouble finding clips to hold my long, thick hair”*
### **Top return reasons **
**Size-Overall**25%
**Suitability Long Hair**18%
**Defective Material/Parts**11%
**Suitability Short Hair**6%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Color**4%
**Value For Money**2%
**Suitability Colored Hair**2%
**Suitability Straight Hair**2%
## **Common questions**
- **Is butterfly claw clips profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 45 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the butterfly claw clips niche?**
- 35 brands and 38 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in butterfly claw clips?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.9%.
- **When does demand for butterfly claw clips peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the butterfly claw clips niche?**
- Listings span $4.61–$24.67; the average listing price is $10.78 (sweet spot $15–$100). The average incumbent carries 790 reviews — the moat a new listing must climb.
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