---
title: "Butter Brush for Hair — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/butter-brush-for-hair"
last_updated: "2026-08-10T00:23:17.600Z"
locale: en
meta:
description: "Niche score 40/100 · $22K/yr market · 26K searches/yr · $11.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $22K/yr market · 26K searches/yr · $11.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butter Brush for Hair — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **butter brush for hair**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 95Conversion 76Competition 8Returns 92Price range 8Avg price 46Brand share 10Review moat 19Quality gap 21
**Growth**
**Incredible****+126.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,837.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$8.27–$15.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$22K**
$22K/yr · 26K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, butter brush for hair is a $22K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butter brush for hair market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$17K–$23K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**6**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- EKONAER50% - HIPPIH29% - Heubek6% - Bsisme6% - KTKUDY5% - TANGLE TEEZER4% - Open — no brand owns it (0%)
## **Top butter brush for hair search terms**
- **butter brush for hair**18K/yr+193.3%6.9% conv. - **butter brush hair**3K/yr+35.2%9.0% conv. - **butter hair brush**3K/yr+51.9%5.9% conv. - **butter brush hairbrush**2K/yr+2.8%5.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/butter-brush-for-hair/search-terms)
## **Top butter brush for hair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3K30%$7K45%$10K60%$13K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 Pack Detangling Brush Getting Knots Out without Pain Adds Shine and Makes Hair Smooth Detangler Boar Bristle Hair Brush for Adult & Kids Wet or Dry Hair(Green&Pink)**EKONAER**$12.10**4.7★3,883 rev](https://www.amazon.com/dp/B0BFMBMKGB) [2**Boar Bristle Hair Brush Set of 2 HIPPIH Wet & Dry Hair Brushes Made by Fine Natural Boar Hair Can Adds Shine and Smoothing Detangling Hairbrush for Women Men & Kids Long Curly Thick Hair**HIPPIH**$9.92**4.7★13,579 rev](https://www.amazon.com/dp/B0B5QDT6D6) [3**2 Pack Detangling Brush Getting Knots Out without Pain Adds Shine and Makes Hair Smooth Detangler Boar Bristle Hair Brush for Adult & Kids Wet or Dry Hair(Green&Blue)**EKONAER**$11.68**4.7★3,883 rev](https://www.amazon.com/dp/B0BFMD8WL1) [4**Magical Ultra Detangling Brush for Wet or Dry Hair Detangler Brush Fast Drying Styling Massage Hairbrush for Men Women and Kids (Pink+Purple)**Heubek**$14.65**4.7★1,122 rev](https://www.amazon.com/dp/B09TTSGTJT) [5**Curved Vented Paddle Brush - Faster Blow Drying Detangling for Women & Men Professional Styling for Wet Curly Thick or Straight Hair (colourful)**Bsisme**$9.52**4.6★13,944 rev](https://www.amazon.com/dp/B0B4C2H1LJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack Detangling Brush Getting Knots Out without Pain Adds Shine and Makes Hair Smooth Detangler Boar Bristle Hair Brush for Adult & Kids Wet or Dry Hair(Green&Pink)**EKONAER**$12.10**3,883 rev3y ago](https://www.amazon.com/dp/B0BFMBMKGB) [**2 Pack Detangling Brush Getting Knots Out without Pain Adds Shine and Makes Hair Smooth Detangler Boar Bristle Hair Brush for Adult & Kids Wet or Dry Hair(Green&Blue)**EKONAER**$11.68**3,883 rev3y ago](https://www.amazon.com/dp/B0BFMD8WL1) [**Boar Bristle Hair Brush Set of 2 HIPPIH Wet & Dry Hair Brushes Made by Fine Natural Boar Hair Can Adds Shine and Smoothing Detangling Hairbrush for Women Men & Kids Long Curly Thick Hair**HIPPIH**$9.92**13,579 rev3y ago](https://www.amazon.com/dp/B0B5QDT6D6) [**Boar Bristle Hair Brush Set of 2 HIPPIH Wet & Dry Hair Brushes Made by Fine Natural Boar Hair Can Adds Shine and Smoothing Detangling Hairbrush for Women Men & Kids Long Curly Thick Hair**HIPPIH**$9.91**13,579 rev4y ago](https://www.amazon.com/dp/B09SZCD7M2) [**Magical Ultra Detangling Brush for Wet or Dry Hair Detangler Brush Fast Drying Styling Massage Hairbrush for Men Women and Kids (Pink+Purple)**Heubek**$14.65**1,122 rev4y ago](https://www.amazon.com/dp/B09TTSGTJT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Curved Vented Paddle Brush - Faster Blow Drying Detangling for Women & Men Professional Styling for Wet Curly Thick or Straight Hair (colourful)**Bsisme**$9.52**4.6★**▲ 84%**](https://www.amazon.com/dp/B0B4C2H1LJ) [**Boar Bristle Hair Brush Set of 2 HIPPIH Wet & Dry Hair Brushes Made by Fine Natural Boar Hair Can Adds Shine and Smoothing Detangling Hairbrush for Women Men & Kids Long Curly Thick Hair**HIPPIH**$9.92**4.7★**▲ 42%**](https://www.amazon.com/dp/B0B5QDT6D6) [**KTKUDY Detangling Brush Boar Bristles Hairbrush Make Hair Shiny & Healthier Curved and Vented Detangler Brush for Women Men Kids Wet & Dry Hair (Light green)**KTKUDY**$8.27**4.6★**— 7%**](https://www.amazon.com/dp/B098PYB2HP) [**Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Apricot Blaze**TANGLE TEEZER**$15.60**4.6★**— 4%**](https://www.amazon.com/dp/B09931QFT9) [**2 Pack Detangling Brush Getting Knots Out without Pain Adds Shine and Makes Hair Smooth Detangler Boar Bristle Hair Brush for Adult & Kids Wet or Dry Hair(Green&Pink)**EKONAER**$12.10**4.7★**— 2%**](https://www.amazon.com/dp/B0BFMBMKGB)
**~~View all trending →~~**
## **Common questions**
- **Is butter brush for hair profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 8 tracked products. 90-day search growth is +126.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the butter brush for hair niche?**
- 6 brands and 6 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 96% of demand.
- **What does it cost to enter the butter brush for hair niche?**
- Listings span $8.27–$15.60; the average listing price is $11.46 (sweet spot $15–$100). The average incumbent carries 14,838 reviews — the moat a new listing must climb.
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