---
title: "Trend — butt wash - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/butt-wash/trend"
last_updated: "2026-08-10T08:44:52.852Z"
locale: en
meta:
  description: "Niche score 60/100 · $2.1M/yr market · 878K searches/yr · $16.32 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $2.1M/yr market · 878K searches/yr · $16.32 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — butt wash - Flapen"
---

# **butt wash**

**Launch it**

A $2.1M/yr market growing +34.2% this quarter with returns at 0.5% — clears our launch bar.

Market size 95Growth 59Conversion 97Competition 43Returns 98Price range 70Avg price 78Brand share 0Review moat 24Quality gap 23

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$2.1M**

$2.1M/yr · 878K searches

**Avg price**

**Great****$16.32**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.22–$33.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+34.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,282.23**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend