---
title: "Butt Scrub — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/butt-scrub"
last_updated: "2026-08-10T02:40:37.235Z"
locale: en
meta:
description: "Niche score 41/100 · $97K/yr market · 63K searches/yr · $29.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $97K/yr market · 63K searches/yr · $29.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butt Scrub — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **butt scrub**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 41Conversion 61Competition 0Returns 97Price range 88Avg price 95Brand share 0Review moat 44Quality gap 38
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.57–$39.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,105.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$97K**
$97K/yr · 63K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, butt scrub is a $97K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butt scrub market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$88K–$117K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Sol de Janeiro82% - BellamiLuxx8% - Rub-a-Dub Naturals6% - POP MODERN.C5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/butt-scrub/trend)
## **Top butt scrub search terms**
- **butt scrub**17K/yr+6.0%1.4% conv. - **sol de janeiro body scrub**13K/yr+14.5%5.0% conv. - **sol de janeiro scrub**8K/yr+58.2%7.9% conv. - **booty scrub**8K/yr-4.4%1.3% conv. - **butt exfoliator**5K/yr+20.9%1.5% conv. - **bum bum body scrub**6K/yr+8.1%7.1% conv. - **bum bum scrub**3K/yr+21.5%10.5% conv. - **anese**3K/yr-19.5%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/butt-scrub/search-terms)
## **Top butt scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$19K40%$39K60%$58K80%$78K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sol de Janerio Bum Bum Body Scrub 7.8 oz.**Sol de Janeiro**$39.27**4.7★2,667 rev](https://www.amazon.com/dp/B088S8GMWP) [2**Sol de Janerio Bom Dia Body Scrub 7.8 oz.**Sol de Janeiro**$39.34**4.7★2,667 rev](https://www.amazon.com/dp/B0B836851Q) [3**BellamiLuxx Butt Acne Clearing Treatment Cream: Body Acne Treatment for Folliculitis and Pimples on Buttocks Thighs and Body with 2% Salicylic Acid & Tea Tree Oil - Butt Cream for Smooth Skin**BellamiLuxx**$24.81**4.4★3,806 rev](https://www.amazon.com/dp/B08LSR6SWG) [4**Rub-a-Dub Naturals Premium Walnut Body Back and Booty Scrub Exfoliating Butt Scrub for Acne Cellulite Stretch Marks ingrown Hair Keratosis Pilaris Made in USA 4 Ounce (Pack of 1)**Rub-a-Dub Naturals**$29.92**4.3★138 rev](https://www.amazon.com/dp/B08XPS5VGC) [5**POP MODERN.C Turmeric and Vitamin C Body Scrub Remove Dead Skin Improve Dark Spots Acne Natural Organic Exfoliating Deep Cleansing Exfoliator for Body Butt Bikini Area Body Care with Loofah**POP MODERN.C**$12.57**4.5★1,248 rev](https://www.amazon.com/dp/B0CB88X5BZ)
### **Newest**
by launch date
[**POP MODERN.C Turmeric and Vitamin C Body Scrub Remove Dead Skin Improve Dark Spots Acne Natural Organic Exfoliating Deep Cleansing Exfoliator for Body Butt Bikini Area Body Care with Loofah**POP MODERN.C**$12.57**1,248 rev3y ago](https://www.amazon.com/dp/B0CB88X5BZ) [**Sol de Janerio Bom Dia Body Scrub 7.8 oz.**Sol de Janeiro**$39.34**2,667 rev3y ago](https://www.amazon.com/dp/B0B836851Q) [**Rub-a-Dub Naturals Premium Walnut Body Back and Booty Scrub Exfoliating Butt Scrub for Acne Cellulite Stretch Marks ingrown Hair Keratosis Pilaris Made in USA 4 Ounce (Pack of 1)**Rub-a-Dub Naturals**$29.92**138 rev5y ago](https://www.amazon.com/dp/B08XPS5VGC) [**BellamiLuxx Butt Acne Clearing Treatment Cream: Body Acne Treatment for Folliculitis and Pimples on Buttocks Thighs and Body with 2% Salicylic Acid & Tea Tree Oil - Butt Cream for Smooth Skin**BellamiLuxx**$24.81**3,806 rev5y ago](https://www.amazon.com/dp/B08LSR6SWG) [**Sol de Janerio Bum Bum Body Scrub 7.8 oz.**Sol de Janeiro**$39.27**2,667 rev6y ago](https://www.amazon.com/dp/B088S8GMWP)
### **Trending**
90-day click momentum
[**Sol de Janerio Bum Bum Body Scrub 7.8 oz.**Sol de Janeiro**$39.27**4.7★**▲ 13%**](https://www.amazon.com/dp/B088S8GMWP) [**BellamiLuxx Butt Acne Clearing Treatment Cream: Body Acne Treatment for Folliculitis and Pimples on Buttocks Thighs and Body with 2% Salicylic Acid & Tea Tree Oil - Butt Cream for Smooth Skin**BellamiLuxx**$24.81**4.4★**— 6%**](https://www.amazon.com/dp/B08LSR6SWG) [**POP MODERN.C Turmeric and Vitamin C Body Scrub Remove Dead Skin Improve Dark Spots Acne Natural Organic Exfoliating Deep Cleansing Exfoliator for Body Butt Bikini Area Body Care with Loofah**POP MODERN.C**$12.57**4.5★**▼ 15%**](https://www.amazon.com/dp/B0CB88X5BZ) [**Sol de Janerio Bom Dia Body Scrub 7.8 oz.**Sol de Janeiro**$39.34**4.7★**▼ 23%**](https://www.amazon.com/dp/B0B836851Q) [**Rub-a-Dub Naturals Premium Walnut Body Back and Booty Scrub Exfoliating Butt Scrub for Acne Cellulite Stretch Marks ingrown Hair Keratosis Pilaris Made in USA 4 Ounce (Pack of 1)**Rub-a-Dub Naturals**$29.92**4.3★**▼ 34%**](https://www.amazon.com/dp/B08XPS5VGC)
## **What buyers say about butt scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“The scent is unbelievable”*
**Efficiency**16%
*“this does seem effective”*
**Soft Feel**11%
*“Makes skin so soft and smells amazing”*
**Quality-Overall**9%
*“Good quality”*
**Cleansing**7%
*“it cleared up so well”*
**Value For Money**5%
*“Good size for value of money”*
**Symptom Reduction**4%
*“acne be gone”*
**Functionality-Overall**3%
*“It works”*
**Suitability Dry Skin**3%
*“No More Dry Crack Skin”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Functionality-Overall**19%
*“Doesnt work”*
**Allergies**9%
*“Turns out I am allergic to it”*
**Value For Money**8%
*“Not worth it”*
**Ingredients-Overall**6%
*“Inactive ingredients are problematic”*
**Natural Ingredients**4%
*“Not a natural product”*
**Size-Overall**4%
*“This container is so small”*
**Wrinkles**2%
*“Its embarrassing and I would get red bumps that hurt and the more I sweat the worse it got”*
**Ease Of Use**2%
*“Very hard to open”*
**Skin Health**2%
*“I have SOME kind of skin condition in a focused area of my left and right cheek”*
**Symptom Reduction**2%
*“still no help”*
### **Top return reasons **
**Smell**19%
**Functionality-Overall**14%
**Advertised Vs Actual Product**11%
**Product Condition**10%
**Size-Overall**9%
**Value For Money**7%
**Moist/Dry**6%
**Texture/Consistency-Overall**3%
**Ease Of Cleaning**3%
**Ease Of Use**3%
## **Common questions**
- **Is butt scrub profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 5 tracked products. 90-day search growth is +12.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the butt scrub niche?**
- 4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in butt scrub?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Value For Money. The return rate is 0.6%.
- **When does demand for butt scrub peak?**
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the butt scrub niche?**
- Listings span $12.57–$39.34; the average listing price is $29.18 (sweet spot $15–$100). The average incumbent carries 2,105 reviews — the moat a new listing must climb.
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