[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-butt-deodorant-for-women":3,"research-sidebar-rollups":872},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":51,"baselines":90,"demand":95,"seasonality":409,"brandShare":422,"products":444,"feedback":632,"searchTerms":790,"related":839,"lastUpdated":36},"035d46305db996bdb6c264a1dd97ffe5","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":41,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":31,"top20BrandShare":31,"primePct":49,"oosRate":50},69653,75118,0.659,0.4057,0.0599,0.67,0.8981,4.36,6293,15.48,4.08,32.21,19,5000,0.6316,0.006,1,"butt deodorant for women","butt-deodorant-for-women","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbutt-deodorant-for-women","Deodorants & Antiperspirants","2026-07-15T10:34:41.433885+00:00",9,57,[],456,0,4000,100,250,61920,77400,63,133,0.7895,0.1084,{"score":52,"verdict":53,"components":54},50,"watch",[55,60,62,66,69,72,75,80,83,86],{"key":56,"score":57,"weight":58,"raw":59},"marketSize",17,0.15,69653.32,{"key":61,"score":47,"weight":58,"raw":18},"growth",{"key":63,"score":64,"weight":65,"raw":19},"conversion",67,0.1,{"key":67,"score":68,"weight":58,"raw":20},"competition",30,{"key":70,"score":71,"weight":65,"raw":21},"brandShare",25,{"key":73,"score":74,"weight":65,"raw":22},"qualityGap",65,{"key":76,"score":77,"weight":78,"raw":79},"reviewMoat",24,0.05,6293.21,{"key":81,"score":82,"weight":65,"raw":30},"returns",97,{"key":84,"score":85,"weight":78,"raw":24},"avgPrice",76,{"key":87,"score":88,"weight":78,"raw":89},"priceRange",61,0.6118023462495557,{"avgRating":91,"medianPrice":92,"medianReturnRate":93,"nichesTracked":94},4.42,24.38,0.0215,115062,{"points":96,"droppedPartialWeek":408},[97,100,103,106,109,112,115,118,121,124,127,130,133,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405],{"week":98,"volume":99},"2024-07-21",3543,{"week":101,"volume":102},"2024-07-28",2376,{"week":104,"volume":105},"2024-08-04",2370,{"week":107,"volume":108},"2024-08-11",2161,{"week":110,"volume":111},"2024-08-18",2234,{"week":113,"volume":114},"2024-08-25",2326,{"week":116,"volume":117},"2024-09-01",2354,{"week":119,"volume":120},"2024-09-08",2060,{"week":122,"volume":123},"2024-09-15",1874,{"week":125,"volume":126},"2024-09-22",1862,{"week":128,"volume":129},"2024-09-29",1805,{"week":131,"volume":132},"2024-10-06",1977,{"week":134,"volume":114},"2024-10-13",{"week":136,"volume":137},"2024-10-20",1497,{"week":139,"volume":140},"2024-10-27",1597,{"week":142,"volume":143},"2024-11-03",1657,{"week":145,"volume":146},"2024-11-10",1491,{"week":148,"volume":149},"2024-11-17",1541,{"week":151,"volume":152},"2024-11-24",1686,{"week":154,"volume":155},"2024-12-01",1716,{"week":157,"volume":158},"2024-12-08",1680,{"week":160,"volume":161},"2024-12-15",1638,{"week":163,"volume":164},"2024-12-22",1626,{"week":166,"volume":167},"2024-12-29",1459,{"week":169,"volume":170},"2025-01-05",1660,{"week":172,"volume":173},"2025-01-12",1796,{"week":175,"volume":176},"2025-01-19",2045,{"week":178,"volume":179},"2025-01-26",1995,{"week":181,"volume":182},"2025-02-02",1658,{"week":184,"volume":185},"2025-02-09",1782,{"week":187,"volume":188},"2025-02-16",1846,{"week":190,"volume":191},"2025-02-23",1863,{"week":193,"volume":194},"2025-03-02",2855,{"week":196,"volume":197},"2025-03-09",2587,{"week":199,"volume":200},"2025-03-16",2325,{"week":202,"volume":203},"2025-03-23",2160,{"week":205,"volume":206},"2025-03-30",2087,{"week":208,"volume":209},"2025-04-06",2061,{"week":211,"volume":212},"2025-04-13",2209,{"week":214,"volume":215},"2025-04-20",2225,{"week":217,"volume":218},"2025-04-27",2075,{"week":220,"volume":221},"2025-05-04",2008,{"week":223,"volume":224},"2025-05-11",2127,{"week":226,"volume":227},"2025-05-18",2330,{"week":229,"volume":230},"2025-05-25",2241,{"week":232,"volume":233},"2025-06-01",3411,{"week":235,"volume":236},"2025-06-08",2243,{"week":238,"volume":239},"2025-06-15",2281,{"week":241,"volume":242},"2025-06-22",2338,{"week":244,"volume":245},"2025-06-29",2478,{"week":247,"volume":248},"2025-07-06",1324,{"week":250,"volume":251},"2025-07-13",1733,{"week":253,"volume":254},"2025-07-20",1158,{"week":256,"volume":257},"2025-07-27",1157,{"week":259,"volume":260},"2025-08-03",4106,{"week":262,"volume":263},"2025-08-10",4087,{"week":265,"volume":266},"2025-08-17",4093,{"week":268,"volume":269},"2025-08-24",4028,{"week":271,"volume":272},"2025-08-31",3576,{"week":274,"volume":275},"2025-09-07",3555,{"week":277,"volume":278},"2025-09-14",3151,{"week":280,"volume":281},"2025-09-21",3212,{"week":283,"volume":284},"2025-09-28",3534,{"week":286,"volume":287},"2025-10-05",3681,{"week":289,"volume":290},"2025-10-12",4238,{"week":292,"volume":293},"2025-10-19",2980,{"week":295,"volume":296},"2025-10-26",2974,{"week":298,"volume":299},"2025-11-02",3048,{"week":301,"volume":302},"2025-11-09",3167,{"week":304,"volume":305},"2025-11-16",2668,{"week":307,"volume":308},"2025-11-23",2755,{"week":310,"volume":311},"2025-11-30",2708,{"week":313,"volume":314},"2025-12-07",2505,{"week":316,"volume":317},"2025-12-14",2375,{"week":319,"volume":320},"2025-12-21",2374,{"week":322,"volume":323},"2025-12-28",1861,{"week":325,"volume":326},"2026-01-04",2513,{"week":328,"volume":329},"2026-01-11",2689,{"week":331,"volume":332},"2026-01-18",2729,{"week":334,"volume":335},"2026-01-25",2526,{"week":337,"volume":338},"2026-02-01",2650,{"week":340,"volume":341},"2026-02-08",2589,{"week":343,"volume":344},"2026-02-15",2705,{"week":346,"volume":347},"2026-02-22",3015,{"week":349,"volume":350},"2026-03-01",2899,{"week":352,"volume":353},"2026-03-08",3422,{"week":355,"volume":356},"2026-03-15",3741,{"week":358,"volume":359},"2026-03-22",3710,{"week":361,"volume":362},"2026-03-29",3465,{"week":364,"volume":365},"2026-04-05",1299,{"week":367,"volume":368},"2026-04-12",1413,{"week":370,"volume":371},"2026-04-19",1478,{"week":373,"volume":374},"2026-04-26",1481,{"week":376,"volume":377},"2026-05-03",1565,{"week":379,"volume":380},"2026-05-10",1557,{"week":382,"volume":383},"2026-05-17",1621,{"week":385,"volume":386},"2026-05-24",1720,{"week":388,"volume":389},"2026-05-31",1901,{"week":391,"volume":392},"2026-06-07",2097,{"week":394,"volume":395},"2026-06-14",1704,{"week":397,"volume":398},"2026-06-21",2100,{"week":400,"volume":401},"2026-06-28",2031,{"week":403,"volume":404},"2026-07-05",2038,{"week":406,"volume":407},"2026-07-12",1819,false,[410,411,412,413,414,415,416,417,418,419,420,421],0.9562497183150528,0.9645056480392679,1.246421679292981,0.758533517435786,0.8081933785941292,0.9792538751881883,0.8068440223381284,1.372129601935352,1.108223925761733,1.1329266144132553,0.981053016862856,0.8159580952953264,{"top":423,"otherBrandCount":442,"otherClickShare":443},[424,427,430,433,436,439],{"brand":425,"clickShare":426},"HAPPY CURVES",0.4789,{"brand":428,"clickShare":429},"Her Fantasy Box",0.1613,{"brand":431,"clickShare":432},"Sweet Cheeks Full Body Deodorant",0.154,{"brand":434,"clickShare":435},"Dove",0.0652,{"brand":437,"clickShare":438},"Secret",0.0385,{"brand":440,"clickShare":441},"Sweet Cookie Jar",0.0361,3,0.06599999999999995,[445,456,467,476,487,498,507,516,525,536,544,552,562,573,583,592,601,612,623],{"asin":446,"title":447,"brand":425,"imageUrl":448,"price":449,"rating":450,"reviews":451,"clickShare90":452,"clickShare360":453,"launchDate":454,"amazonUrl":455},"B0C9PGKN9M","HAPPY CURVES All Over Whole Body Deodorant for Women - Aluminum-Free - Invisible All Day Layer of Full Body Protection for Long Lasting Odor Control Sensitive Skin & Private Parts - Tahitian Vanilla","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JPfB8pCLL.jpg",11.94,4.4,1664,0.26,0.2167,"2023-06-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C9PGKN9M",{"asin":457,"title":458,"brand":428,"imageUrl":459,"price":460,"rating":461,"reviews":462,"clickShare90":463,"clickShare360":464,"launchDate":465,"amazonUrl":466},"B0DC77GG8S","Her Fantasy Box | Everywhere Deodorant | with Probiotics - Berry Scent | Aluminum-Free Naturally Absorbs Moisture | Fights Odor & Bacteria | Skin-Improving Formula","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31EhpywOqVL.jpg",13.62,4.2,693,0.1458,0.1915,"2024-08-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DC77GG8S",{"asin":468,"title":469,"brand":425,"imageUrl":470,"price":471,"rating":450,"reviews":451,"clickShare90":472,"clickShare360":473,"launchDate":474,"amazonUrl":475},"B0DV1CFMQZ","HAPPY CURVES All Over Whole Body Deodorant for Women - Aluminum-Free - Invisible All Day Layer of Full Body Protection for Long Lasting Odor Control Sensitive Skin & Private Parts - Tropical Oasis","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ApA4PAClL.jpg",13.4,0.1195,0.114,"2023-07-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DV1CFMQZ",{"asin":477,"title":478,"brand":431,"imageUrl":479,"price":480,"rating":481,"reviews":482,"clickShare90":483,"clickShare360":484,"launchDate":485,"amazonUrl":486},"B0CSHNRBJZ","Sweet Cheeks Full Body Deodorant (Watermelon) 2.5 Fl Oz (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31rz7Bymm4L.jpg",19.93,4.5,217,0.0936,0.118,"2024-01-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CSHNRBJZ",{"asin":488,"title":489,"brand":434,"imageUrl":490,"price":491,"rating":492,"reviews":493,"clickShare90":494,"clickShare360":495,"launchDate":496,"amazonUrl":497},"B0CQ9ZG98P","Dove Whole Body Deo Aluminum Free pH Balancing Cream Deodorant Coconut & Vanilla for 72h Odor Control 2.5 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61H7Z+3P3lL.jpg",7.51,4,3587,0.0511,0.0512,"2024-01-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CQ9ZG98P",{"asin":499,"title":500,"brand":437,"imageUrl":501,"price":25,"rating":502,"reviews":503,"clickShare90":438,"clickShare360":504,"launchDate":505,"amazonUrl":506},"B0D9C729PV","Secret Whole Body Deodorant Stick for Women Travel Size Peach & Vanilla Blossom Scent Aluminum Free Deodorant 72 HR Odor Protection 0.5 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Dx-xburkL.jpg",4.3,2667,0.0433,"2024-08-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D9C729PV",{"asin":508,"title":509,"brand":440,"imageUrl":510,"price":511,"rating":481,"reviews":512,"clickShare90":441,"clickShare360":513,"launchDate":514,"amazonUrl":515},"B0DD52Z297","Cookie Wash Fruitty Booty Deodorant 2oz (watermelon)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31uFTChvwmL.jpg",20.06,102,0.0253,"2024-08-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DD52Z297",{"asin":517,"title":518,"brand":431,"imageUrl":519,"price":520,"rating":481,"reviews":482,"clickShare90":521,"clickShare360":522,"launchDate":523,"amazonUrl":524},"B0CT667BT4","Sweet Cheeks Deodorant (Peach) 2.5 Fl Oz (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31eGv6xDeNL.jpg",19.94,0.0357,0.0292,"2024-01-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CT667BT4",{"asin":526,"title":527,"brand":528,"imageUrl":529,"price":530,"rating":502,"reviews":531,"clickShare90":532,"clickShare360":533,"launchDate":534,"amazonUrl":535},"B0D7F3XLCR","URO Intimate Whole Body Deodorant Cream Dermatologist Tested Hypoallergenic Non-irritating Aluminum Free Unscented Dries Clear Odor & Moisture Control Anti-Chafing 3 Oz Tube (Pack of 1)","O Positiv","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31I+4ikyLbL.jpg",16.77,2107,0.0343,0.054,"2024-06-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D7F3XLCR",{"asin":537,"title":538,"brand":425,"imageUrl":539,"price":540,"rating":450,"reviews":451,"clickShare90":541,"clickShare360":542,"launchDate":454,"amazonUrl":543},"B0C9P9S4YX","HAPPY CURVES All Over Whole Body Deodorant for Women - Aluminum-Free - Invisible All Day Layer of Full Body Protection for Long Lasting Odor Control Sensitive Skin & Private Parts - Herbal Citrus","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31WvAPCYIkL.jpg",11.89,0.0317,0.0231,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C9P9S4YX",{"asin":545,"title":546,"brand":431,"imageUrl":547,"price":548,"rating":481,"reviews":482,"clickShare90":549,"clickShare360":550,"launchDate":485,"amazonUrl":551},"B0CSHT217D","Sweet Cheeks Full Body Deodorant (Pineapple) 2.5 Fl Oz (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31kgm9n1xcL.jpg",19.92,0.0247,0.0167,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CSHT217D",{"asin":553,"title":554,"brand":425,"imageUrl":555,"price":556,"rating":461,"reviews":557,"clickShare90":558,"clickShare360":559,"launchDate":560,"amazonUrl":561},"B0CYGSYM9D","HAPPY CURVES Lotion to Powder Anti Chafing Odor Control Cream for Women: Aluminum-Free Cream for Private Parts Under Breast & Body 2.25 Fl Oz (1 Pack Tropical Oasis)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31zM6tgFHFL.jpg",9.89,1496,0.0233,0.0176,"2024-03-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CYGSYM9D",{"asin":563,"title":564,"brand":565,"imageUrl":566,"price":567,"rating":461,"reviews":568,"clickShare90":569,"clickShare360":570,"launchDate":571,"amazonUrl":572},"B0BZQJZQBT","Lume Whole Body Deodorant - Invisible Cream Tube - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3.0 ounce (Soft Powder)","Lume","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F311P-MGFelL.jpg",18.37,93884,0.0177,0.0088,"2023-03-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BZQJZQBT",{"asin":574,"title":575,"brand":425,"imageUrl":576,"price":577,"rating":450,"reviews":578,"clickShare90":579,"clickShare360":580,"launchDate":581,"amazonUrl":582},"B0F277WK5Z","HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant for Inner Thigh Chafing Private Areas and All Over Body for Women 4oz (Pack of 1) Tahitian Vanilla","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Tx2X3Se+L.jpg",12.12,4010,0.0159,0.0267,"2025-03-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F277WK5Z",{"asin":584,"title":585,"brand":428,"imageUrl":586,"price":26,"rating":587,"reviews":37,"clickShare90":588,"clickShare360":589,"launchDate":590,"amazonUrl":591},"B0DJWPD2XD","Her Fantasy Box | Everywhere Deodorant | with Probiotics (Mint)- 3 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QjeE3jn2L.jpg",5,0.0155,0.009,"2024-10-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DJWPD2XD",{"asin":593,"title":594,"brand":425,"imageUrl":595,"price":596,"rating":450,"reviews":578,"clickShare90":597,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B0GPFH9Z4D","HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Tahitian Vanilla","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZcWpBJ7KL.jpg",17.74,0.0153,0.0046,"2026-02-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GPFH9Z4D",{"asin":602,"title":603,"brand":434,"imageUrl":604,"price":605,"rating":606,"reviews":607,"clickShare90":608,"clickShare360":609,"launchDate":610,"amazonUrl":611},"B0DFD2WLJ8","Dove Whole Body Deodorant Aluminum Free pH Balancing Cream Raspberry & Rose for 72h Odor Control 2.5 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61ycpmN5SuL.jpg",7.27,4.1,853,0.0141,0.0185,"2024-10-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DFD2WLJ8",{"asin":613,"title":614,"brand":615,"imageUrl":616,"price":617,"rating":606,"reviews":618,"clickShare90":619,"clickShare360":620,"launchDate":621,"amazonUrl":622},"B0891W3B1H","Fruity Booty - Intimate Odor Neutralizing Balm - Immediate Smell Protection for Your Butt Bikini Zone Balls etc. - Natural Leave-On Formula with Aloe & Fruit Essences (Passion Fruit)","Bloomsdays","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41N3MuZvzgL.jpg",25.18,228,0.0137,0.0194,"2020-05-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0891W3B1H",{"asin":624,"title":625,"brand":425,"imageUrl":626,"price":627,"rating":481,"reviews":628,"clickShare90":629,"clickShare360":630,"launchDate":454,"amazonUrl":631},"B0C9SJ65PY","HAPPY CURVES Anti-Chafe Stick - Chafing and Friction Defense for Women Ideal for Thighs Underarms and More - Thigh Rub Protector and Chafing Balm Perfect for Active Non-Active Women (1 Pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31FzMggpYoL.jpg",12.32,282,0.0132,0.0123,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C9SJ65PY",{"love":633,"hate":703,"returnReasons":766},[634,641,648,655,662,669,676,683,690,697],{"topic":635,"percentOfMentions":636,"verbatims":637},"Smell",0.4048,[638,639,640],"Amazing Scent","Fresh smelling","Nice deodorant",{"topic":642,"percentOfMentions":643,"verbatims":644},"Quality-Overall",0.1032,[645,646,647],"This powder makes an impact on her quality of life","No complaints","Excellent product",{"topic":649,"percentOfMentions":650,"verbatims":651},"Efficiency",0.0701,[652,653,654],"Effective","it really does work goes on smoothly","It works well",{"topic":656,"percentOfMentions":657,"verbatims":658},"Moist\u002FDry",0.049100000000000005,[659,660,661],"dries nicely","Keeps you dry","helps with dry skin",{"topic":663,"percentOfMentions":664,"verbatims":665},"Advertised Vs Actual Product",0.0378,[666,667,668],"Works As Advertised","As described","Exactly what I wanted",{"topic":670,"percentOfMentions":671,"verbatims":672},"Value For Money",0.0375,[673,674,675],"Good value for your money","Love the price","Definitely worth the price",{"topic":677,"percentOfMentions":678,"verbatims":679},"Allergies",0.029500000000000002,[680,681,682],"No irritation","didnt cause irritation","non irritating",{"topic":684,"percentOfMentions":685,"verbatims":686},"Soft Feel",0.0197,[687,688,689],"Silky softness","goes on smooth","Smooth application",{"topic":691,"percentOfMentions":692,"verbatims":693},"Ease Of Use",0.0181,[694,695,696],"Easy to use","Easy to carry","Its convenient to use an easy to throw in a bag if needed",{"topic":698,"percentOfMentions":559,"verbatims":699},"Freshness",[700,701,702],"Such a fresh","It definitely keeps your body fresh","Keeps me fresh",[704,710,716,723,729,736,741,747,753,759],{"topic":635,"percentOfMentions":705,"verbatims":706},0.4359,[707,708,709],"Awful smell","has a weird chemical smell","Smells weird",{"topic":670,"percentOfMentions":711,"verbatims":712},0.0626,[713,714,715],"Too expensive","expensive","Not worth it",{"topic":717,"percentOfMentions":718,"verbatims":719},"Functionality-Overall",0.0587,[720,721,722],"Did not work","it's not 100 percent effective","Does not work well",{"topic":677,"percentOfMentions":724,"verbatims":725},0.0416,[726,727,728],"Allergic reaction","It also have me a rash","Irritated my skin",{"topic":730,"percentOfMentions":731,"verbatims":732},"Durability",0.0352,[733,734,735],"Breaks off","did not last the month","Doesn't last",{"topic":656,"percentOfMentions":93,"verbatims":737},[738,739,740],"did not absorb moisture","It didn't keep me dry at all","it doesnt dry",{"topic":742,"percentOfMentions":559,"verbatims":743},"Size-Overall",[744,745,746],"what about these tiny tube","Smaller than expected","the bottle is a bit small",{"topic":748,"percentOfMentions":550,"verbatims":749},"Product Condition",[750,751,752],"The product I received looks like it may have been previously opened or used","looks like it was used","The product was used and opened",{"topic":754,"percentOfMentions":550,"verbatims":755},"Texture\u002FConsistency-Overall",[756,757,758],"I have mixed feelings about the texture","The texture is thin","Texture-wise, it also didnt quite do what I expected",{"topic":760,"percentOfMentions":761,"verbatims":762},"Ease Of Cleaning",0.0103,[763,764,765],"The bottle also looks kind of dirty","will easily make a mess if you drop it","Its messy when you first apply",[767,769,771,773,775,778,780,783,785,787],{"reason":635,"pct":768},0.5764,{"reason":717,"pct":770},0.08560000000000001,{"reason":663,"pct":772},0.07919999999999999,{"reason":748,"pct":774},0.0547,{"reason":776,"pct":777},"Leak-Proof",0.0493,{"reason":742,"pct":779},0.027200000000000002,{"reason":781,"pct":782},"Defective Material\u002FParts",0.0174,{"reason":670,"pct":784},0.0161,{"reason":754,"pct":786},0.009899999999999999,{"reason":788,"pct":789},"Adhesion\u002FStickiness",0.0072,[791,796,800,805,809,814,819,824,829,834],{"term":792,"volume":793,"growthQoq":794,"conversionRate":795},"happy curves deodorant",6226,4.7223,0.069,{"term":32,"volume":797,"growthQoq":798,"conversionRate":799},13275,0.1217,0.0122,{"term":801,"volume":802,"growthQoq":803,"conversionRate":804},"booty deodorant for women",10924,0.6161,0.0225,{"term":806,"volume":807,"growthQoq":808,"conversionRate":522},"sweet cheeks full body deodorant",6325,0.5732,{"term":810,"volume":811,"growthQoq":812,"conversionRate":813},"happy curves deodorant women",11897,-0.3044,0.0871,{"term":815,"volume":816,"growthQoq":817,"conversionRate":818},"everywhere deodorant",4007,1.3258,0.0326,{"term":820,"volume":821,"growthQoq":822,"conversionRate":823},"everywhere deodorant for women",10122,-0.4159,0.0282,{"term":825,"volume":826,"growthQoq":827,"conversionRate":828},"her fantasy box deodorant",3314,0.8723,0.0414,{"term":830,"volume":831,"growthQoq":832,"conversionRate":833},"happy curves all over deodorant",2807,2.0508,0.0675,{"term":835,"volume":836,"growthQoq":837,"conversionRate":838},"her fantasy box everywhere deodorant",2971,0.495,0.0597,[840,846,851,857,862,867],{"title":841,"href":842,"score":843,"verdict":53,"marketSize":844,"growth90":845},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,654049.07,0.9588,{"title":847,"href":848,"score":843,"verdict":53,"marketSize":849,"growth90":850},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":852,"href":853,"score":843,"verdict":854,"marketSize":855,"growth90":856},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":858,"href":859,"score":843,"verdict":53,"marketSize":860,"growth90":861},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":863,"href":864,"score":843,"verdict":854,"marketSize":865,"growth90":866},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":868,"href":869,"score":85,"verdict":53,"marketSize":870,"growth90":871},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",343682.32,1.1616,[873,880,883,890,897,904,911,918,925,932,939,946,953,960,967,974,981,988,995,1002],{"nodeId":874,"label":875,"slug":876,"href":877,"nichesTracked":878,"marketSizeTotal":879},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":881,"marketSizeTotal":882},10978,8129370268,{"nodeId":884,"label":885,"slug":886,"href":887,"nichesTracked":888,"marketSizeTotal":889},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":891,"label":892,"slug":893,"href":894,"nichesTracked":895,"marketSizeTotal":896},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":898,"label":899,"slug":900,"href":901,"nichesTracked":902,"marketSizeTotal":903},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":905,"label":906,"slug":907,"href":908,"nichesTracked":909,"marketSizeTotal":910},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":912,"label":913,"slug":914,"href":915,"nichesTracked":916,"marketSizeTotal":917},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":919,"label":920,"slug":921,"href":922,"nichesTracked":923,"marketSizeTotal":924},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":926,"label":927,"slug":928,"href":929,"nichesTracked":930,"marketSizeTotal":931},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":933,"label":934,"slug":935,"href":936,"nichesTracked":937,"marketSizeTotal":938},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":940,"label":941,"slug":942,"href":943,"nichesTracked":944,"marketSizeTotal":945},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":947,"label":948,"slug":949,"href":950,"nichesTracked":951,"marketSizeTotal":952},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":954,"label":955,"slug":956,"href":957,"nichesTracked":958,"marketSizeTotal":959},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":961,"label":962,"slug":963,"href":964,"nichesTracked":965,"marketSizeTotal":966},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":968,"label":969,"slug":970,"href":971,"nichesTracked":972,"marketSizeTotal":973},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":975,"label":976,"slug":977,"href":978,"nichesTracked":979,"marketSizeTotal":980},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":982,"label":983,"slug":984,"href":985,"nichesTracked":986,"marketSizeTotal":987},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":989,"label":990,"slug":991,"href":992,"nichesTracked":993,"marketSizeTotal":994},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":996,"label":997,"slug":998,"href":999,"nichesTracked":1000,"marketSizeTotal":1001},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":1003,"label":1004,"slug":1005,"href":1006,"nichesTracked":1007,"marketSizeTotal":1008},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]