---
title: "Butt Deodorant for Men — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/butt-deodorant-for-men"
last_updated: "2026-08-10T02:52:43.358Z"
locale: en
meta:
description: "Niche score 44/100 · $19K/yr market · 28K searches/yr · $18.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $19K/yr market · 28K searches/yr · $18.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butt Deodorant for Men — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **butt deodorant for men**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 61Conversion 46Competition 20Returns 97Price range 71Avg price 83Brand share 27Review moat 22Quality gap 57
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.22**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.52–$33.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+37.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****9,222.31**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$19K**
$19K/yr · 28K searches
According to Flapen's Amazon United States niche tracking, butt deodorant for men is a $19K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butt deodorant for men market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$36K–$46K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#290**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**8%**
- Pure for Men37% - Super & Fresh Co.32% - Amallow8% - HAPPY NUTS8% - Mando4% - Degree3% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.9% search growth over the last 90 days.
25K15KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 22.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/butt-deodorant-for-men/trend)
## **Top butt deodorant for men search terms**
- **butt deodorant for men**13K/yr+42.4%2.4% conv. - **bum balm**8K/yr+11.2%8.0% conv. - **man parts**3K/yr+145.8%7.8% conv. - **bum balm for men**2K/yr+47.0%7.3% conv. - **man parts ball deodorant for men**2K/yr+5.9%12.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/butt-deodorant-for-men/search-terms)
## **Top butt deodorant for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pure for Men Bum Balm | Raw Lotion for Men | All Purpose Skin Hydration and Deodorizing Balm | Raw Shea Butter Mint and Clove | 3.9 oz.**Pure for Men**$26.43**4.4★2,959 rev](https://www.amazon.com/dp/B07MQXBTM9) [2**Super & Fresh Co. Ball Deodorant Lotion for Men Groin Butt and Body Hygiene Cream Controls Odor Prevents Chafing Aluminum Free Daily Freshness and Comfort Lotion Formula in Convenient 4 oz Tube**Super & Fresh Co.**$14.01**4.4★2,213 rev](https://www.amazon.com/dp/B08ZH6VWPY) [3**Super & Fresh Co. Ball Deodorant Lotion for Men Aluminum Free Hygiene Cream for Groin Butt and Body Controls Odor Reduces Chafing Twin Pack 4 oz Tubes for Daily Freshness Comfort and Sweat Protection**Super & Fresh Co.**$19.89**4.4★2,213 rev](https://www.amazon.com/dp/B092LL6KP7) [4**Amallow Baby Bum Balm - Diaper Area Cream for Sensitive Rash-Prone Skin - Petroleum & Fragrance-Free - Gentle Moisturizing Balm - 4 oz**Amallow**$21.03**4.8★88 rev](https://www.amazon.com/dp/B0G3Z51QZN) [5**HAPPY NUTS Comfort Cream Deodorant For Men: Anti-Chafing Sweat Defense Odor Control Aluminum-Free Travel Essential Mens Deodorant & Hygiene Products for Mens Private Parts 3.4 Fl Oz - Original**HAPPY NUTS**$13.27**4.6★26,564 rev](https://www.amazon.com/dp/B07S1BNNYD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amallow Baby Bum Balm - Diaper Area Cream for Sensitive Rash-Prone Skin - Petroleum & Fragrance-Free - Gentle Moisturizing Balm - 4 oz**Amallow**$21.03**88 rev7mo ago](https://www.amazon.com/dp/B0G3Z51QZN) [**Degree Men Whole Body Deodorant Cool Rush Scent Aluminum Free 72H Odor Protection 2.9 oz**Degree**$7.52**191 rev8mo ago](https://www.amazon.com/dp/B0FTZXG216) [**Derm Dude Happy Crack Refresh & Cool Body Spray | MVP Scent Deodorizing Spray for Body & Skin | Odor Control with Witch Hazel & Natural DeoPlex | Soothing Cooling & Fast-Drying | 2 oz (1 Pack)**Derm Dude**$17.39**250 rev2y ago](https://www.amazon.com/dp/B0CPKXYB3W) [**Mando Whole Body Deodorant For Men - Invisible Cream - 72 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 3 ounce (Pack of 2) - Mt Fuji**Mando**$33.39**4,027 rev3y ago](https://www.amazon.com/dp/B0C6RSC1NB) [**TABBOO Hygiene Stick | Deodorant for your Butt - Assists with Wiping - All Natural and Aluminum Free - Anti-Chafe - Protection for your Whole Body (Fresh)**TABBOO Hygiene Stick**$15.08**225 rev3y ago](https://www.amazon.com/dp/B0C5P3W8WQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Degree Men Whole Body Deodorant Cool Rush Scent Aluminum Free 72H Odor Protection 2.9 oz**Degree**$7.52**4.4★**▲ 238%**](https://www.amazon.com/dp/B0FTZXG216) [**Amallow Baby Bum Balm - Diaper Area Cream for Sensitive Rash-Prone Skin - Petroleum & Fragrance-Free - Gentle Moisturizing Balm - 4 oz**Amallow**$21.03**4.8★**▲ 108%**](https://www.amazon.com/dp/B0G3Z51QZN) [**Derm Dude Happy Crack Refresh & Cool Body Spray | MVP Scent Deodorizing Spray for Body & Skin | Odor Control with Witch Hazel & Natural DeoPlex | Soothing Cooling & Fast-Drying | 2 oz (1 Pack)**Derm Dude**$17.39**4.3★**▲ 40%**](https://www.amazon.com/dp/B0CPKXYB3W) [**Super & Fresh Co. Ball Deodorant Powder Lotion Comfort Cream for Man Parts Groin Butt and Body Hygiene Controls Odor Stops Chafing and Itch Absorbs Sweat Aluminum Free Formula in 4 oz Twin Pack**Super & Fresh Co.**$19.82**4.2★**▲ 25%**](https://www.amazon.com/dp/B092LDJYNP) [**Super & Fresh Co. Ball Deodorant Lotion for Men Aluminum Free Hygiene Cream for Groin Butt and Body Controls Odor Reduces Chafing Twin Pack 4 oz Tubes for Daily Freshness Comfort and Sweat Protection**Super & Fresh Co.**$19.89**4.4★**▲ 20%**](https://www.amazon.com/dp/B092LL6KP7)
**~~View all trending →~~**
## **What buyers say about butt deodorant for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**29%
*“Fresh Scent”*
**Quality-Overall**15%
*“Excellent product”*
**Efficiency**8%
*“Does its job”*
**Moist/Dry**5%
*“Dries quickly”*
**Advertised Vs Actual Product**5%
*“It does just what it says”*
**Allergies**4%
*“Not irritating”*
**Value For Money**2%
*“Totally worth it”*
**Gifting Purpose**2%
*“Cute gift idea”*
**Ease Of Application**2%
*“No irritation, clean finish, and no easy application”*
**Soft Feel**2%
*“It goes on smoothly”*
### **What buyers complain about **
**Smell**24%
*“Awful scent”*
**Value For Money**10%
*“Expensive”*
**Functionality-Overall**6%
*“No effectiveness”*
**Size-Overall**5%
*“Very small container”*
**Allergies**4%
*“notice red irritation”*
**Durability**4%
*“it was breaking down on the 9th hour”*
**Moist/Dry**2%
*“I've been dry”*
**Residue**2%
*“Its leaves a little bit of residue all over”*
**Quality-Overall**2%
*“Junk item, caused rash”*
**Stain Resistance**1%
*“Stains”*
### **Top return reasons **
**Smell**31%
**Size-Overall**24%
**Functionality-Overall**10%
**Advertised Vs Actual Product**8%
**Value For Money**4%
**Product Condition**4%
**Defective Material/Parts**3%
**Moist/Dry**3%
**Leak-Proof**3%
**Texture/Consistency-Overall**1%
## **Common questions**
- **Is butt deodorant for men profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +37.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the butt deodorant for men niche?**
- 10 brands and 16 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in butt deodorant for men?**
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.6%.
- **When does demand for butt deodorant for men peak?**
- Demand peaks in Apr; the busiest month runs 22.8× the quietest.
- **What does it cost to enter the butt deodorant for men niche?**
- Listings span $7.52–$33.39; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 9,222 reviews — the moat a new listing must climb.
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