---
title: "Burts Bees Lip Balm Bulk — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/burts-bees-lip-balm-bulk"
last_updated: "2026-08-06T15:05:41.263Z"
locale: en
meta:
description: "Niche score 36/100 · $78K/yr market · 69K searches/yr · $18.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $78K/yr market · 69K searches/yr · $18.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burts Bees Lip Balm Bulk — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **burts bees lip balm bulk**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 19Conversion 68Competition 21Returns 98Price range 76Avg price 83Brand share 0Review moat 8Quality gap 18
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.14**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.43–$33.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$78K**
$78K/yr · 69K searches
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****34,732**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, burts bees lip balm bulk is a $78K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burts bees lip balm bulk market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$91K–$109K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#491**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Burt's Bees76% - Beessential13% - Beekeeper Made7% - Nature’s Bees3% - Cliganic2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -12.5% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/burts-bees-lip-balm-bulk/trend)
## **Top burts bees lip balm bulk search terms**
- **burts bees lip balm bulk**33K/yr-6.0%4.1% conv. - **burts bees bulk**14K/yr-6.1%3.1% conv. - **burts bees chapstick bulk**15K/yr-32.3%5.5% conv. - **chapstick bulk burts bees**4K/yr-28.2%5.3% conv. - **bulk burts bees chapstick**1K/yr+14.7%4.4% conv. - **burtsbees chapsticks bulk**772/yr-35.2%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/burts-bees-lip-balm-bulk/search-terms)
## **Top burts bees lip balm bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$23K40%$31K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burts Bees Back To School Gift Ideas Lip Balm - Original Beeswax 12 Count Pack in Bulk Lip Moisturizer With Responsibly Sourced Beeswax Natural Origin Conditioning Lip Treatment 12 Tubes 0.15 oz**Burt's Bees**$26.95**4.8★118,049 rev](https://www.amazon.com/dp/B0D325WRFD) [2**Burts Bees 10 Count Lip Balm Variety Gift Pack -Stocking Stuffer - 10 Assorted Flavors - No Duplicates - Choosen at Random**Burt's Bees**$21.39**4.3★54 rev](https://www.amazon.com/dp/B0FWG2ZX1Y) [3**Beekeeper Made Beeswax Bulk Lip Balm 40 Count Honey Flavor | For Men Women and Children. Great for Gifts Showers & More**Beessential**$33.39**4.4★661 rev](https://www.amazon.com/dp/B08MBG9KS5) [4**Beekeeper Made Beeswax Bulk Lip Balm 40 Count | For Men Women and Children. Great for Gifts Showers & More (Peach)**Beekeeper Made**$27.88**4.4★151 rev](https://www.amazon.com/dp/B0CLSCW2GQ) [5**Burts Bees 100% Natural Moisturizing Lip Balm (Original Beeswax)**Burt's Bees**$9.43**4.8★118,049 rev](https://www.amazon.com/dp/B0054LHI5A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Burts Bees 12 Count Lip Balm Variety Gift Pack -Stocking Stuffer - Assorted Flavors - Flavors Choosen at Random**Burt's Bees**$24.47**4 rev7mo ago](https://www.amazon.com/dp/B0G5BH9YSV) [**Burts Bees 10 Count Lip Balm Variety Gift Pack -Stocking Stuffer - 10 Assorted Flavors - No Duplicates - Choosen at Random**Burt's Bees**$21.39**54 rev9mo ago](https://www.amazon.com/dp/B0FWG2ZX1Y) [**Burts Bees 12 Days of Joy Advent Calendar; 12 Surprise Lip Balms Including Juicy Cherry an Amazon Exclusive; 24 Hour Moisture 100% Natural Origin Responsibly Sourced Beeswax 12 Tubes 0.15 Oz.**Burt's Bees**$24.65**602 rev10mo ago](https://www.amazon.com/dp/B0FJPBJLFX) [**Burts Bees Gifts Ideas - Garden Party Lip Balm Set Lavender Vanilla Sweet Peach Green Apple Wildflower Honey With Responsibly Sourced Beeswax Natural Origin Lip Treatment 0.15 oz. Four Tubes**Burt's Bees**$10.87**13,149 rev1y ago](https://www.amazon.com/dp/B0F8WXS8YH) [**Burts Bees Lip Balm Party Pack Birthday Cake Waffle Cone Strawberry Shortcake and Cookies & Cream All Day Moisturizer Tint-Free Natural Origin Conditioning Lip Treatment 0.15 oz. Four Tubes**Burt's Bees**$10.29**13,149 rev2y ago](https://www.amazon.com/dp/B0D4PGY3XF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burts Bees Gifts Ideas - Just Picked Lip Balm Set Pomegranate Watermelon Sweet Mandarin Coconut & Pear Natural Origin Lip Treatment 4 Tubes 0.15 oz.**Burt's Bees**$10.47**4.8★**▲ 383%**](https://www.amazon.com/dp/B0B917MNM1) [**Burts Bees Gifts Ideas - Garden Party Lip Balm Set Lavender Vanilla Sweet Peach Green Apple Wildflower Honey With Responsibly Sourced Beeswax Natural Origin Lip Treatment 0.15 oz. Four Tubes**Burt's Bees**$10.87**4.8★**▲ 185%**](https://www.amazon.com/dp/B0F8WXS8YH) [**Burts Bees 12 Count Lip Balm Variety Gift Pack -Stocking Stuffer - Assorted Flavors - Flavors Choosen at Random**Burt's Bees**$24.47**5.0★**▲ 99%**](https://www.amazon.com/dp/B0G5BH9YSV) [**Burts Bees Lip Balm Party Pack Birthday Cake Waffle Cone Strawberry Shortcake and Cookies & Cream All Day Moisturizer Tint-Free Natural Origin Conditioning Lip Treatment 0.15 oz. Four Tubes**Burt's Bees**$10.29**4.8★**▲ 71%**](https://www.amazon.com/dp/B0D4PGY3XF) [**Beekeeper Made Beeswax Bulk Lip Balm 40 Count | For Men Women and Children. Great for Gifts Showers & More (Peach)**Beekeeper Made**$27.88**4.4★**▲ 61%**](https://www.amazon.com/dp/B0CLSCW2GQ)
**~~View all trending →~~**
## **What buyers say about burts bees lip balm bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good variety pack to try out”*
**Value For Money**16%
*“Good Price”*
**Moist/Dry**15%
*“Very moisturizing”*
**Soft Feel**9%
*“It is buttery smooth”*
**Smell**8%
*“Great smells”*
**Gifting Purpose**6%
*“Great For Gifting”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Durability**3%
*“muy durable”*
**Ease Of Use**2%
*“easy to use”*
**Suitability Winter Weather**2%
*“Perfect for dry lips, especially in winter”*
### **What buyers complain about **
**Moist/Dry**15%
*“not very moisturizing”*
**Smell**15%
*“It has a sticky smell”*
**Advertised Vs Actual Product**8%
*“False advertisement”*
**Value For Money**7%
*“Too expensive for a poor product”*
**Quality-Overall**6%
*“And even the quality of the balm is worse”*
**Functionality-Overall**6%
*“Doesn't work”*
**Ingredients-Overall**5%
*“You can definitely tell beeswax is NOT the main ingredient”*
**Oily/Greasy**4%
*“quickly turn greasy on my lips”*
**Allergies**3%
*“Am I allergic to something in it”*
**Sensitivity-Overall**3%
*“Burning Lips”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Value For Money**14%
**Smell**12%
**Defective Material/Parts**7%
**Moist/Dry**6%
**Ingredients-Overall**5%
**Quality-Overall**4%
**Product Condition**4%
**Size-Overall**3%
**Functionality-Overall**3%
## **Common questions**
- **Is burts bees lip balm bulk profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the burts bees lip balm bulk niche?**
- 5 brands and 74 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in burts bees lip balm bulk?**
- Top complaints mined from reviews: Moist/Dry, Smell, Advertised Vs Actual Product. The return rate is 0.4%.
- **When does demand for burts bees lip balm bulk peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the burts bees lip balm bulk niche?**
- Listings span $9.43–$33.39; the average listing price is $18.14 (sweet spot $15–$100). The average incumbent carries 34,732 reviews — the moat a new listing must climb.
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