[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-burts-bees-eyebrow-pencil":3,"research-sidebar-rollups":416},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":49,"baselines":85,"demand":90,"seasonality":126,"brandShare":127,"products":135,"feedback":200,"searchTerms":341,"related":381,"lastUpdated":35},"bf0e262d-f0e9-4178-8228-f989d027c1d2","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":29,"unitsSoldMin":41,"unitsSoldAvgMin":42,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":48},91097,61786,0.8745,-0.1476,0.1552,0.9553,1,4.44,3192,9.5,6.96,14.58,7,8000,0,0.0074,"burts bees eyebrow pencil","burts-bees-eyebrow-pencil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fburts-bees-eyebrow-pencil","Eyes","2026-07-14T21:42:05.386905+00:00",2,4,53,[],227,6000,250,500,57000,76000,110,137,0.1134,{"score":50,"verdict":51,"components":52},34,"skip",[53,58,61,65,67,69,72,77,80,83],{"key":54,"score":55,"weight":56,"raw":57},"marketSize",23,0.15,91097.28,{"key":59,"score":60,"weight":56,"raw":18},"growth",18,{"key":62,"score":63,"weight":64,"raw":19},"conversion",97,0.1,{"key":66,"score":37,"weight":56,"raw":20},"competition",{"key":68,"score":29,"weight":64,"raw":21},"brandShare",{"key":70,"score":71,"weight":64,"raw":22},"qualityGap",52,{"key":73,"score":74,"weight":75,"raw":76},"reviewMoat",33,0.05,3191.71,{"key":78,"score":79,"weight":64,"raw":30},"returns",96,{"key":81,"score":82,"weight":75,"raw":24},"avgPrice",29,{"key":84,"score":29,"weight":75,"raw":29},"priceRange",{"avgRating":86,"medianPrice":87,"medianReturnRate":88,"nichesTracked":89},4.42,24.38,0.0215,115062,{"points":91,"droppedPartialWeek":125},[92,95,98,101,104,107,110,113,116,119,122],{"week":93,"volume":94},"2026-05-03",1548,{"week":96,"volume":97},"2026-05-10",1424,{"week":99,"volume":100},"2026-05-17",1473,{"week":102,"volume":103},"2026-05-24",1494,{"week":105,"volume":106},"2026-05-31",1588,{"week":108,"volume":109},"2026-06-07",922,{"week":111,"volume":112},"2026-06-14",1056,{"week":114,"volume":115},"2026-06-21",784,{"week":117,"volume":118},"2026-06-28",1195,{"week":120,"volume":121},"2026-07-05",753,{"week":123,"volume":124},"2026-07-12",741,false,null,{"top":128,"otherBrandCount":29,"otherClickShare":29},[129,132],{"brand":130,"clickShare":131},"Burt's Bees",0.5668000000000001,{"brand":133,"clickShare":134},"Almay",0.43320000000000003,[136,147,157,166,173,180,190],{"asin":137,"title":138,"brand":130,"imageUrl":139,"price":140,"rating":141,"reviews":142,"clickShare90":143,"clickShare360":144,"launchDate":145,"amazonUrl":146},"B073X2GCRD","Burts Bees Nourishing Eyeliner Soft Black - 0.04 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31d-wwM9L9L.jpg",10,4.5,1583,0.4198,0.3777,"2017-07-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB073X2GCRD",{"asin":148,"title":149,"brand":133,"imageUrl":150,"price":151,"rating":141,"reviews":152,"clickShare90":153,"clickShare360":154,"launchDate":155,"amazonUrl":156},"B01KI403A4","Almay Brow Pencil Eyebrow Makeup Hypoallergenic 801 Dark Blonde","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HZArwHVEL.jpg",7.54,2354,0.2487,0.3017,"2016-08-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01KI403A4",{"asin":158,"title":159,"brand":130,"imageUrl":160,"price":26,"rating":161,"reviews":162,"clickShare90":163,"clickShare360":164,"launchDate":145,"amazonUrl":165},"B073WZPJB6","Burts Bees Nourishing Eyeliner Warm Brown - 0.04 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F310BpagOTSL.jpg",4.4,1339,0.1253,0.0592,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB073WZPJB6",{"asin":167,"title":168,"brand":133,"imageUrl":169,"price":151,"rating":141,"reviews":152,"clickShare90":170,"clickShare360":171,"launchDate":155,"amazonUrl":172},"B01KI403BS","Almay Brow Pencil Eyebrow Makeup Hypoallergenic 802 Brunette","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nt-eTO0wL.jpg",0.0997,0.093,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01KI403BS",{"asin":174,"title":175,"brand":133,"imageUrl":176,"price":25,"rating":141,"reviews":152,"clickShare90":177,"clickShare360":171,"launchDate":178,"amazonUrl":179},"B07H449GLV","Almay Brow Pencil Eyebrow Makeup Hypoallergenic 803 Universal Taupe","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rPWpbKXwL.jpg",0.0618,"2018-09-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07H449GLV",{"asin":181,"title":182,"brand":133,"imageUrl":183,"price":184,"rating":141,"reviews":185,"clickShare90":186,"clickShare360":187,"launchDate":188,"amazonUrl":189},"B07H3X8XYZ","Almay All-Day Eyeliner Pencil Smudge Proof Waterproof Eye Makeup Hypoallergenic Built-In Sharpener 211 Brown Topaz 0.01 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41XZRshKrOL.jpg",7.08,8585,0.023,0.0315,"2018-11-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07H3X8XYZ",{"asin":191,"title":192,"brand":130,"imageUrl":193,"price":194,"rating":195,"reviews":196,"clickShare90":197,"clickShare360":198,"launchDate":145,"amazonUrl":199},"B073WZPJ1V","Mascara Burts Bees Lengthens Lashes 100% Natural Makeup Classic Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31BUpYGss6L.jpg",12.82,4.2,3773,0.0217,0.0437,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB073WZPJ1V",{"love":201,"hate":270,"returnReasons":316},[202,209,216,223,230,237,244,251,257,263],{"topic":203,"percentOfMentions":204,"verbatims":205},"Color",0.1959,[206,207,208],"Perfect color","natural color","Pretty shade, the brown topaz",{"topic":210,"percentOfMentions":211,"verbatims":212},"Quality-Overall",0.1057,[213,214,215],"Dark blond crayon eyebrow pencil was worth the money and it quality","Great product","better looking than many higher priced items I've bought",{"topic":217,"percentOfMentions":218,"verbatims":219},"Value For Money",0.09960000000000001,[220,221,222],"Good product for the price","Great value for the money","well worth buying",{"topic":224,"percentOfMentions":225,"verbatims":226},"Eyeliner Quality",0.08130000000000001,[227,228,229],"This eyeliner is easier to apply","Good eyeliner","Best Non-irritating Eyeliner",{"topic":231,"percentOfMentions":232,"verbatims":233},"Ease Of Use",0.065,[234,235,236],"It's easy to use","Easy To Apply","Glides on easy",{"topic":238,"percentOfMentions":239,"verbatims":240},"Soft Feel",0.061799999999999994,[241,242,243],"Goes on smooth and stays on","It goes on smooth","but the application is smooth",{"topic":245,"percentOfMentions":246,"verbatims":247},"Durability",0.057699999999999994,[248,249,250],"doesnt break easily","lasts all day","overall holds up well",{"topic":252,"percentOfMentions":253,"verbatims":254},"Ease Of Application",0.048799999999999996,[255,256],"Easy to apply","Applies easily",{"topic":258,"percentOfMentions":259,"verbatims":260},"Ingredients-Overall",0.0366,[261,262],"Ingredients make a difference","I like that the ingredients seem better than most mascaras",{"topic":264,"percentOfMentions":265,"verbatims":266},"Smudge Resistance",0.0325,[267,268,269],"It stays on all day and doesnt smear","Perfect color, lasts all day, no smudging","It didnt travel or smudge all day long",[271,277,284,289,296,302,307,312],{"topic":203,"percentOfMentions":272,"verbatims":273},0.2843,[274,275,276],"it is black","Too dark","Hard-to-find color elsewhere",{"topic":278,"percentOfMentions":279,"verbatims":280},"Moist\u002FDry",0.1176,[281,282,283],"Dry after a week","Dried out","So dry I wonder is it an old product or just a poor product",{"topic":245,"percentOfMentions":285,"verbatims":286},0.0882,[287,288],"It kept braking off","Doesn't last that long",{"topic":290,"percentOfMentions":291,"verbatims":292},"Allergies",0.0706,[293,294,295],"I had very bad allergy","it was irritating my eyes","I had bad allergy",{"topic":297,"percentOfMentions":298,"verbatims":299},"Sensitivity-Overall",0.0588,[300,301],"My eyes are very sensitive","Sensitive skin",{"topic":264,"percentOfMentions":303,"verbatims":304},0.049,[305,306],"It does smudge a bit","smears when applied",{"topic":231,"percentOfMentions":308,"verbatims":309},0.0441,[310,311],"It doesnt easily run","Can't use",{"topic":224,"percentOfMentions":313,"verbatims":314},0.0294,[315],"Almsy All Day Eyeliner",[317,319,321,324,326,329,332,333,336,339],{"reason":203,"pct":318},0.4531,{"reason":224,"pct":320},0.1935,{"reason":322,"pct":323},"Advertised Vs Actual Product",0.08,{"reason":278,"pct":325},0.0388,{"reason":327,"pct":328},"Functionality-Overall",0.0374,{"reason":330,"pct":331},"Defective Material\u002FParts",0.0345,{"reason":245,"pct":186},{"reason":334,"pct":335},"Weight Light",0.0158,{"reason":337,"pct":338},"Eyelash Quality",0.0115,{"reason":210,"pct":340},0.0101,[342,347,352,356,361,366,371,376],{"term":343,"volume":344,"growthQoq":345,"conversionRate":346},"burts bees eyeliner",23034,-0.156,0.0933,{"term":348,"volume":349,"growthQoq":350,"conversionRate":351},"almay eyebrow pencil",11578,-0.0913,0.131,{"term":31,"volume":353,"growthQoq":354,"conversionRate":355},10312,-0.2205,0.0322,{"term":357,"volume":358,"growthQoq":359,"conversionRate":360},"almay brow pencil",6737,-0.1063,0.1782,{"term":362,"volume":363,"growthQoq":364,"conversionRate":365},"burts bees brow pencil",2720,-0.2255,0.0127,{"term":367,"volume":368,"growthQoq":369,"conversionRate":370},"burts bees eye liner",2696,-0.1674,0.109,{"term":372,"volume":373,"growthQoq":374,"conversionRate":375},"burts bees eyebrow pencil blonde",2195,-0.1216,0.0176,{"term":377,"volume":378,"growthQoq":379,"conversionRate":380},"burts bees eyeliner brown",2514,-0.0224,0.1193,[382,389,394,400,405,410],{"title":383,"href":384,"score":385,"verdict":386,"marketSize":387,"growth90":388},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":390,"href":391,"score":385,"verdict":386,"marketSize":392,"growth90":393},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":395,"href":396,"score":385,"verdict":397,"marketSize":398,"growth90":399},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":401,"href":402,"score":385,"verdict":386,"marketSize":403,"growth90":404},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":406,"href":407,"score":385,"verdict":397,"marketSize":408,"growth90":409},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":411,"href":412,"score":413,"verdict":386,"marketSize":414,"growth90":415},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[417,424,427,434,441,448,455,462,469,476,483,490,497,504,511,518,525,532,539,546],{"nodeId":418,"label":419,"slug":420,"href":421,"nichesTracked":422,"marketSizeTotal":423},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":425,"marketSizeTotal":426},10978,8129370268,{"nodeId":428,"label":429,"slug":430,"href":431,"nichesTracked":432,"marketSizeTotal":433},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":435,"label":436,"slug":437,"href":438,"nichesTracked":439,"marketSizeTotal":440},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":442,"label":443,"slug":444,"href":445,"nichesTracked":446,"marketSizeTotal":447},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":449,"label":450,"slug":451,"href":452,"nichesTracked":453,"marketSizeTotal":454},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":456,"label":457,"slug":458,"href":459,"nichesTracked":460,"marketSizeTotal":461},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":463,"label":464,"slug":465,"href":466,"nichesTracked":467,"marketSizeTotal":468},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":470,"label":471,"slug":472,"href":473,"nichesTracked":474,"marketSizeTotal":475},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":477,"label":478,"slug":479,"href":480,"nichesTracked":481,"marketSizeTotal":482},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":484,"label":485,"slug":486,"href":487,"nichesTracked":488,"marketSizeTotal":489},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":491,"label":492,"slug":493,"href":494,"nichesTracked":495,"marketSizeTotal":496},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":498,"label":499,"slug":500,"href":501,"nichesTracked":502,"marketSizeTotal":503},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":505,"label":506,"slug":507,"href":508,"nichesTracked":509,"marketSizeTotal":510},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":512,"label":513,"slug":514,"href":515,"nichesTracked":516,"marketSizeTotal":517},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":519,"label":520,"slug":521,"href":522,"nichesTracked":523,"marketSizeTotal":524},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":526,"label":527,"slug":528,"href":529,"nichesTracked":530,"marketSizeTotal":531},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":533,"label":534,"slug":535,"href":536,"nichesTracked":537,"marketSizeTotal":538},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":540,"label":541,"slug":542,"href":543,"nichesTracked":544,"marketSizeTotal":545},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":547,"label":548,"slug":549,"href":550,"nichesTracked":36,"marketSizeTotal":551},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]