---
title: "Burts Bees Eyebrow Pencil — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/burts-bees-eyebrow-pencil"
last_updated: "2026-08-10T06:29:31.052Z"
locale: en
meta:
description: "Niche score 34/100 · $91K/yr market · 62K searches/yr · $9.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $91K/yr market · 62K searches/yr · $9.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burts Bees Eyebrow Pencil — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **burts bees eyebrow pencil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 18Conversion 97Competition 4Returns 96Price range 0Avg price 29Brand share 0Review moat 33Quality gap 52
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,191.71**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.50**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$91K**
$91K/yr · 62K searches
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$6.96–$14.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, burts bees eyebrow pencil is a $91K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burts bees eyebrow pencil market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$57K–$76K**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#227**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **110 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Burt's Bees57% - Almay43%
## **Demand**
Weekly Amazon search volume, last 11 weeks — -14.8% search growth over the last 90 days.
2K1KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/burts-bees-eyebrow-pencil/trend)
## **Top burts bees eyebrow pencil search terms**
- **burts bees eyeliner**23K/yr-15.6%9.3% conv. - **almay eyebrow pencil**12K/yr-9.1%13.1% conv. - **burts bees eyebrow pencil**10K/yr-22.1%3.2% conv. - **almay brow pencil**7K/yr-10.6%17.8% conv. - **burts bees brow pencil**3K/yr-22.6%1.3% conv. - **burts bees eye liner**3K/yr-16.7%10.9% conv. - **burts bees eyebrow pencil blonde**2K/yr-12.2%1.8% conv. - **burts bees eyeliner brown**3K/yr-2.2%11.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/burts-bees-eyebrow-pencil/search-terms)
## **Top burts bees eyebrow pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$14K30%$27K45%$41K60%$55K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burts Bees Nourishing Eyeliner Soft Black - 0.04 Ounce**Burt's Bees**$10.00**4.5★1,583 rev](https://www.amazon.com/dp/B073X2GCRD) [2**Almay Brow Pencil Eyebrow Makeup Hypoallergenic 801 Dark Blonde**Almay**$7.54**4.5★2,354 rev](https://www.amazon.com/dp/B01KI403A4) [3**Burts Bees Nourishing Eyeliner Warm Brown - 0.04 Ounce**Burt's Bees**$14.58**4.4★1,339 rev](https://www.amazon.com/dp/B073WZPJB6) [4**Almay Brow Pencil Eyebrow Makeup Hypoallergenic 802 Brunette**Almay**$7.54**4.5★2,354 rev](https://www.amazon.com/dp/B01KI403BS) [5**Almay Brow Pencil Eyebrow Makeup Hypoallergenic 803 Universal Taupe**Almay**$6.96**4.5★2,354 rev](https://www.amazon.com/dp/B07H449GLV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Almay All-Day Eyeliner Pencil Smudge Proof Waterproof Eye Makeup Hypoallergenic Built-In Sharpener 211 Brown Topaz 0.01 oz**Almay**$7.08**8,585 rev7y ago](https://www.amazon.com/dp/B07H3X8XYZ) [**Almay Brow Pencil Eyebrow Makeup Hypoallergenic 803 Universal Taupe**Almay**$6.96**2,354 rev7y ago](https://www.amazon.com/dp/B07H449GLV) [**Burts Bees Nourishing Eyeliner Soft Black - 0.04 Ounce**Burt's Bees**$10.00**1,583 rev9y ago](https://www.amazon.com/dp/B073X2GCRD) [**Burts Bees Nourishing Eyeliner Warm Brown - 0.04 Ounce**Burt's Bees**$14.58**1,339 rev9y ago](https://www.amazon.com/dp/B073WZPJB6) [**Mascara Burts Bees Lengthens Lashes 100% Natural Makeup Classic Black**Burt's Bees**$12.82**3,773 rev9y ago](https://www.amazon.com/dp/B073WZPJ1V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burts Bees Nourishing Eyeliner Warm Brown - 0.04 Ounce**Burt's Bees**$14.58**4.4★**▲ 112%**](https://www.amazon.com/dp/B073WZPJB6) [**Burts Bees Nourishing Eyeliner Soft Black - 0.04 Ounce**Burt's Bees**$10.00**4.5★**▲ 11%**](https://www.amazon.com/dp/B073X2GCRD) [**Almay Brow Pencil Eyebrow Makeup Hypoallergenic 802 Brunette**Almay**$7.54**4.5★**— 7%**](https://www.amazon.com/dp/B01KI403BS) [**Almay Brow Pencil Eyebrow Makeup Hypoallergenic 801 Dark Blonde**Almay**$7.54**4.5★**▼ 18%**](https://www.amazon.com/dp/B01KI403A4) [**Almay All-Day Eyeliner Pencil Smudge Proof Waterproof Eye Makeup Hypoallergenic Built-In Sharpener 211 Brown Topaz 0.01 oz**Almay**$7.08**4.5★**▼ 27%**](https://www.amazon.com/dp/B07H3X8XYZ)
**~~View all trending →~~**
## **What buyers say about burts bees eyebrow pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Perfect color”*
**Quality-Overall**11%
*“Dark blond crayon eyebrow pencil was worth the money and it quality”*
**Value For Money**10%
*“Good product for the price”*
**Eyeliner Quality**8%
*“This eyeliner is easier to apply”*
**Ease Of Use**7%
*“It's easy to use”*
**Soft Feel**6%
*“Goes on smooth and stays on”*
**Durability**6%
*“doesnt break easily”*
**Ease Of Application**5%
*“Easy to apply”*
**Ingredients-Overall**4%
*“Ingredients make a difference”*
**Smudge Resistance**3%
*“It stays on all day and doesnt smear”*
### **What buyers complain about **
**Color**28%
*“it is black”*
**Moist/Dry**12%
*“Dry after a week”*
**Durability**9%
*“It kept braking off”*
**Allergies**7%
*“I had very bad allergy”*
**Sensitivity-Overall**6%
*“My eyes are very sensitive”*
**Smudge Resistance**5%
*“It does smudge a bit”*
**Ease Of Use**4%
*“It doesnt easily run”*
**Eyeliner Quality**3%
*“Almsy All Day Eyeliner”*
### **Top return reasons **
**Color**45%
**Eyeliner Quality**19%
**Advertised Vs Actual Product**8%
**Moist/Dry**4%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Durability**2%
**Weight Light**2%
**Eyelash Quality**1%
**Quality-Overall**1%
## **Common questions**
- **Is burts bees eyebrow pencil profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 7 tracked products. 90-day search growth is -14.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the burts bees eyebrow pencil niche?**
- 2 brands and 53 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in burts bees eyebrow pencil?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.7%.
- **What does it cost to enter the burts bees eyebrow pencil niche?**
- Listings span $6.96–$14.58; the average listing price is $9.50 (sweet spot $15–$100). The average incumbent carries 3,192 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)