---
title: "Burts Bees Baby Lotion — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/burts-bees-baby-lotion"
last_updated: "2026-08-10T04:22:55.928Z"
locale: en
meta:
description: "Niche score 37/100 · $84K/yr market · 45K searches/yr · $18.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $84K/yr market · 45K searches/yr · $18.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burts Bees Baby Lotion — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **burts bees baby lotion**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 13Conversion 89Competition 8Returns 98Price range 80Avg price 83Brand share 0Review moat 23Quality gap 22
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.71–$33.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,771.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$84K**
$84K/yr · 45K searches
**Growth**
**Bad****-23.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, burts bees baby lotion is a $84K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burts bees baby lotion market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$108K–$144K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#353**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Eucerin84% - CeraVe7% - PROcure5% - Curel4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/burts-bees-baby-lotion/trend)
## **Top burts bees baby lotion search terms**
- **eucerin itch relief intensive calming lotion**11K/yr-11.2%13.6% conv. - **eucerin itch relief lotion**6K/yr+1.9%12.6% conv. - **menopause itchy skin relief**9K/yr-33.9%1.5% conv. - **eucerin itch relief**8K/yr-40.3%9.9% conv. - **eucerin anti itch lotion**4K/yr-23.9%13.3% conv. - **perimenopause itchy skin relief**3K/yr-27.5%1.9% conv. - **eucerin itch relief cream**3K/yr-50.3%10.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/burts-bees-baby-lotion/search-terms)
## **Top burts bees baby lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$13K30%$25K45%$38K60%$51K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eucerin Itch Relief Intensive Calming Lotion Itch-Relieving Lotion for Sensitive Dry Skin 8.4 Fl Oz Bottle**Eucerin**$13.42**4.7★12,039 rev](https://www.amazon.com/dp/B08BB4HXT3) [2**Eucerin Skin Calming Body Lotion Natural Oatmeal Enriched Body Lotion for Dry Itchy Skin 16.9 fl. oz. Bottle**Eucerin**$12.98**4.7★12,039 rev](https://www.amazon.com/dp/B0107QOYIK) [3**Eucerin Skin Calming Cream - Full Body Lotion for Dry Itchy Skin Natural Oatmeal Enriched - 14 oz. Tube**Eucerin**$13.05**4.8★6,179 rev](https://www.amazon.com/dp/B000YGDRIW) [4**PROcure pH-Balancing Perimenopause Body Lotion Hyaluronic Acid Ceramides & Niacinamide for Hormonal Skin Dryness Sensitivity & Comfort**PROcure**$12.79**4.2★39 rev](https://www.amazon.com/dp/B0F1TS5C9N) [5**Curel Itch Defense Calming Body Lotion Moisturizer for Dry Itchy Skin Body and Hand Lotion with Advanced Ceramide Complex Pro-Vitamin B5 Shea Butter 20 Oz**Curel**$10.71**4.7★10,197 rev](https://www.amazon.com/dp/B0046OFO3Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PROcure pH-Balancing Perimenopause Body Lotion Hyaluronic Acid Ceramides & Niacinamide for Hormonal Skin Dryness Sensitivity & Comfort**PROcure**$12.79**39 rev1y ago](https://www.amazon.com/dp/B0F1TS5C9N) [**CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces**CeraVe**$23.71**1,169 rev3y ago](https://www.amazon.com/dp/B08N7VJNNP) [**CeraVe Moisturizing Cream for Itch Relief Anti Itch Cream with Pramoxine Hydrochloride Relieves Itchy with Minor Skin Irritations Sunburn Relief Bug Bites Fragrance Free 16 Ounces**CeraVe**$23.87**11,748 rev3y ago](https://www.amazon.com/dp/B0BX6LGM56) [**Eucerin Itch Relief Intensive Calming Lotion Itch-Relieving Lotion for Sensitive Dry Skin 8.4 Fl Oz Bottle**Eucerin**$13.42**12,039 rev5y ago](https://www.amazon.com/dp/B08BB4HXT3) [**Eucerin Skin Calming Body Lotion Natural Oatmeal Enriched Body Lotion for Dry Itchy Skin 16.9 fl. oz. Bottle**Eucerin**$12.98**12,039 rev10y ago](https://www.amazon.com/dp/B0107QOYIK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eucerin Skin Calming Cream - Full Body Lotion for Dry Itchy Skin Natural Oatmeal Enriched - 8 oz. Tube (Pack of 3)**Eucerin**$33.70**4.6★**▲ 24%**](https://www.amazon.com/dp/B001I90NR2) [**Curel Itch Defense Calming Body Lotion Moisturizer for Dry Itchy Skin Body and Hand Lotion with Advanced Ceramide Complex Pro-Vitamin B5 Shea Butter 20 Oz**Curel**$10.71**4.7★**▲ 10%**](https://www.amazon.com/dp/B0046OFO3Y) [**CeraVe Anti Itch Moisturizing Lotion with Pramoxine Hydrochloride Relieves Itch with Minor Skin Irritations Sunburn Relief Bug Bites 16 Ounces**CeraVe**$23.71**4.8★**▲ 10%**](https://www.amazon.com/dp/B08N7VJNNP) [**PROcure pH-Balancing Perimenopause Body Lotion Hyaluronic Acid Ceramides & Niacinamide for Hormonal Skin Dryness Sensitivity & Comfort**PROcure**$12.79**4.2★**— 9%**](https://www.amazon.com/dp/B0F1TS5C9N) [**Eucerin Skin Calming Body Lotion Natural Oatmeal Enriched Body Lotion for Dry Itchy Skin 16.9 fl. oz. Bottle**Eucerin**$12.98**4.7★**— 2%**](https://www.amazon.com/dp/B0107QOYIK)
**~~View all trending →~~**
## **What buyers say about burts bees baby lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Allergies**21%
*“NO skin irritation”*
**Moist/Dry**16%
*“Helps with dry skin”*
**Efficiency**11%
*“Effective”*
**Quality-Overall**9%
*“Cerave is a great brand”*
**Soft Feel**5%
*“Smooth on skin”*
**Suitability Dry Skin**4%
*“works even on my very dry skin”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Value For Money**4%
*“Good deal”*
**Suitability Winter Weather**3%
*“helps for winter dryness”*
**Absorbency**2%
*“absorbs well”*
### **What buyers complain about **
**Allergies**34%
*“Itchy”*
**Value For Money**7%
*“Product is overpriced”*
**Functionality-Overall**6%
*“Doesnt work”*
**Smell**4%
*“doesn't have a strong fragrance”*
**Moist/Dry**4%
*“it is sooooo bad soo bad likes not normal moisturizer it cause pilling even with a very light layer”*
**Sensitivity-Overall**3%
*“Not for sensitive skin”*
**Skin Health**3%
*“Did nothing for my skin”*
**Product Condition**2%
*“Product open used no seal. Product was open I have cancer stuck in”*
**Absorbency**1%
*“does not absorb completely”*
**Color**1%
*“the cream has a weird pinkish/salmon tint to it”*
### **Top return reasons **
**Functionality-Overall**16%
**Advertised Vs Actual Product**14%
**Motor Power**13%
**Product Condition**8%
**Size-Overall**7%
**Leak-Proof**5%
**Smell**5%
**Defective Material/Parts**3%
**Texture/Consistency-Overall**3%
**Value For Money**3%
## **Common questions**
- **Is burts bees baby lotion profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 8 tracked products. 90-day search growth is -23.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the burts bees baby lotion niche?**
- 4 brands and 58 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in burts bees baby lotion?**
- Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.4%.
- **When does demand for burts bees baby lotion peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the burts bees baby lotion niche?**
- Listings span $10.71–$33.70; the average listing price is $18.03 (sweet spot $15–$100). The average incumbent carries 6,772 reviews — the moat a new listing must climb.
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