---
title: "Burgundy Headband — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/burgundy-headband"
last_updated: "2026-08-10T01:42:19.015Z"
locale: en
meta:
description: "Niche score 41/100 · $19K/yr market · 96K searches/yr · $10.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $19K/yr market · 96K searches/yr · $10.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Headband — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy headband**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 11Conversion 23Competition 64Returns 75Price range 29Avg price 39Brand share 79Review moat 48Quality gap 57
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,675.44**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.68**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.63–$18.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-28.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$19K**
$19K/yr · 96K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, burgundy headband is a $19K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy headband market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$43K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#844**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**56%**
Top 20: 94%
**Top-5 click share**
**47%**
Top 20: 85%
**Open market**
**39%**
- BABYGIZ14% - Panleding14% - CHARM10% - VANRUID10% - Kenz Laurenz8% - Floerns5%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -28.3% search growth over the last 90 days.
4K3KNov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/burgundy-headband/trend)
## **Top burgundy headband search terms**
- **burgundy headband**53K/yr-28.4%2.0% conv. - **maroon headband**29K/yr-18.1%2.8% conv. - **burgundy headbands for women**8K/yr-53.8%1.8% conv. - **maroon headbands for women**5K/yr-38.2%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/burgundy-headband/search-terms)
## **Top burgundy headband products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7648%$2K12%$2K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Panleding 12 Pcs Stretchy Headbands for Women Absorbed Sport Headband Soft Twist Knotted Headbands for Daily Life Yoga Workout**Panleding**$9.29**4.5★6,830 rev](https://www.amazon.com/dp/B0B1P8BJX8) [2**Womens Stretchy Knotted Headbands Solid Color Non-Slip for Yoga Workout Running (Burgundy 1 Size)**BABYGIZ**$7.50**4.4★255 rev](https://www.amazon.com/dp/B0DMWVG65D) [3![Headbands for Women 8PCS [Summer-Exclusive Headband] Non Slip Sports Headband Elastic Soft Running Fashion Headband Absorb Sweat Headbands for Men for Women for Working Out Travel](https://m.media-amazon.com/images/I/31xBv5xcpqL.jpg)**Headbands for Women 8PCS \[Summer-Exclusive Headband\] Non Slip Sports Headband Elastic Soft Running Fashion Headband Absorb Sweat Headbands for Men for Women for Working Out Travel**VANRUID**$7.14**4.2★2,736 rev](https://www.amazon.com/dp/B0D2D1YLHL) [4**Kenz Laurenz Headbands Tie on Headband for Women Men Running Athletic Hair Head Band Elastic Sports Basketball Stetchy Yoga Workout Sweatbands Adjustable Non-Slip Moisture Wicking (Burgundy)**Kenz Laurenz**$8.72**4.4★5,177 rev](https://www.amazon.com/dp/B0797JRTDZ) [5**CHARM Maroon Headband for Women Japanese Style Bandana L**CHARM**$18.72**4.4★6,734 rev](https://www.amazon.com/dp/B07CJ1CCNC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Motique Accessories 1 Inch Vegan Leather Headband for Women and Girls (Burgundy)**Motique Accessories**$8.01**865 rev5mo ago](https://www.amazon.com/dp/B0GL4L5Y5G) [**HSEM Headbands for Women Wide Elastic Head Bands Non-Slip Thick Hair Bands Sports Stretchy Sweat Bands Large Knotted Soft Headband Gray Burgundy Green Black Coffee Navy**HSEM**$14.83**688 rev7mo ago](https://www.amazon.com/dp/B0G62N42Z4) [**Dresyu Headbands for Women Girls Satin Headband 1.1 Inch Wide Head Bands for Womens Hair Non Slip Fashion Hairbands Wine Red**Dresyu**$7.85**16 rev8mo ago](https://www.amazon.com/dp/B0G26JQCWV) [**STGDAK Wide Headband Boho Head Bands For Womens Hair Band Burgundy Black Head Wraps Leopard Turban Knotted Headband Non Slip Sweatband Soft Hair Scarf Headbands 3 Pcs**STGDAK**$9.60**392 rev8mo ago](https://www.amazon.com/dp/B0FWKCYBRW) [**Sorcristy Burgundy Headbands for Women**Sorcristy**$6.95**5 rev9mo ago](https://www.amazon.com/dp/B0FW4HYQM8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HSEM Headbands for Women Wide Elastic Head Bands Non-Slip Thick Hair Bands Sports Stretchy Sweat Bands Large Knotted Soft Headband Gray Burgundy Green Black Coffee Navy**HSEM**$14.83**4.4★**▲ 266%**](https://www.amazon.com/dp/B0G62N42Z4) [**Floerns Womens Flower Embroidery Hair Scarf Headband Sheer Lace Hair Bandana Maroon One-Size**Floerns**$14.79**4.6★**▲ 209%**](https://www.amazon.com/dp/B0D5B2YRJV) [**CHARM Headbands for Men & Women Japanese Style Head Wrap Maroon**CHARM**$17.87**4.2★**▲ 192%**](https://www.amazon.com/dp/B007Q791HS) [**Motique Accessories 1 Inch Vegan Leather Headband for Women and Girls (Burgundy)**Motique Accessories**$8.01**4.5★**▲ 177%**](https://www.amazon.com/dp/B0GL4L5Y5G) [**CHARM Maroon Headband for Women Japanese Style Bandana L**CHARM**$18.72**4.4★**▲ 162%**](https://www.amazon.com/dp/B07CJ1CCNC)
**~~View all trending →~~**
## **What buyers say about burgundy headband**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“Cute colors”*
**Size-Overall**11%
*“Fits perfectly”*
**Quality-Overall**11%
*“Excellent product”*
**Comfort-Overall**9%
*“Super comfortable”*
**Value For Money**7%
*“Good Deal”*
**Soft Feel**7%
*“soft to touch”*
**Stretchability/Expandability/Elasticity**6%
*“stretch just enough”*
**Material Quality**4%
*“Very soft material”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Exercise/Sports Suitability**2%
*“Great for workouts and everyday use”*
### **What buyers complain about **
**Size-Overall**18%
*“A bit big”*
**Quality-Overall**11%
*“Bad quality”*
**Grip**9%
*“Not non slip”*
**Thickness**8%
*“a thinner material”*
**Stretchability/Expandability/Elasticity**7%
*“No elasticity to it whatsoever”*
**Color**5%
*“Incorrect colors”*
**Material Quality**5%
*“Cheap materials”*
**Value For Money**2%
*“good ones are expensive”*
**Thin**2%
*“Thin Material”*
**Suitability Short Hair**1%
*“don't hold hair very well”*
### **Top return reasons **
**Size-Overall**41%
**Material Quality**13%
**Thin**9%
**Quality-Overall**8%
**Color**6%
**Advertised Vs Actual Product**5%
**Grip**4%
**Value For Money**3%
**Stretchability/Expandability/Elasticity**3%
**Functionality-Overall**2%
## **Common questions**
- **Is burgundy headband profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 34 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the burgundy headband niche?**
- 27 brands and 31 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in burgundy headband?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Grip. The return rate is 2.0%.
- **What does it cost to enter the burgundy headband niche?**
- Listings span $5.63–$18.76; the average listing price is $10.68 (sweet spot $15–$100). The average incumbent carries 1,675 reviews — the moat a new listing must climb.
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