---
title: "Burgundy Hair Extensions — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/burgundy-hair-extensions"
last_updated: "2026-08-10T05:18:48.405Z"
locale: en
meta:
description: "Niche score 47/100 · $61K/yr market · 176K searches/yr · $32.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $61K/yr market · 176K searches/yr · $32.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Hair Extensions — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy hair extensions**
**Skip it**
Weak search conversion (1.1%) — this niche doesn't clear our bar today.
Market size 15Growth 20Conversion 13Competition 75Returns 14Price range 81Avg price 95Brand share 91Review moat 29Quality gap 90
**Avg price**
**Incredible****$32.67**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$6.62–$109.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,646.74**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$61K**
$61K/yr · 176K searches
**Returns**
**Bad****8.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burgundy hair extensions is a $61K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy hair extensions market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$82K–$98K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#525**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**44%**
Top 20: 92%
**Top-5 click share**
**40%**
Top 20: 77%
**Open market**
**49%**
- BARSDAR16% - YILITE7% - StrRid7% - GZVIS7% - Sunya7% - TOFAFA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -9.9% search growth over the last 90 days.
5K4KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/burgundy-hair-extensions/trend)
## **Top burgundy hair extensions search terms**
- **burgundy hair extensions**44K/yr-2.0%1.0% conv. - **burgundy clip in hair extensions**23K/yr-8.1%0.8% conv. - **dark red hair extensions**19K/yr-4.6%1.1% conv. - **cherry red hair extensions**10K/yr-10.2%0.4% conv. - **dark burgundy hair extensions**8K/yr+22.3%1.4% conv. - **burgundy hair extensions clip in**9K/yr-21.7%1.0% conv. - **cherry cola hair extensions**9K/yr-32.9%0.6% conv. - **wine red hair extensions**7K/yr-20.6%1.0% conv. - **burgundy extensions**6K/yr-13.2%0.9% conv. - **black cherry hair extensions**6K/yr-17.7%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/burgundy-hair-extensions/search-terms)
## **Top burgundy hair extensions products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BARSDAR 20 Inch Synthetic Soft Wavy Dark Burgundy Clip in Hair Extensions**BARSDAR**$20.47**3.9★558 rev](https://www.amazon.com/dp/B0F2HNTGKH) [2**YILITE Clip In Hair Extensions Red Human Hair Extensions Clip Ins 16inch 70g 7pcs/Pack Burgundy Double Weft Silky Straight Remy Human Hair Thick Clip In Real Hair Extensions For Women**YILITE**$34.28**4.2★520 rev](https://www.amazon.com/dp/B0D8B6YC4H) [3**GZVIS 12 Pcs Burgundy hair extensions 22 Inch Straight colored hair colorful clip in extensions Highlight Party for Kids Girls and Women Gift (Burgundy 37)**GZVIS**$6.62**4.2★852 rev](https://www.amazon.com/dp/B0DYCGGCBX) [4**TOFAFA 22 inch Burgundy Hair Extensions Colored Party Highlights Clip in Synthetic Cherry Red Hair Extensions Colorful Long Straight Hairpieces for Girls Women Kids Favor Gift(10 PCS Wine Red)**TOFAFA**$6.86**4.1★6,465 rev](https://www.amazon.com/dp/B0FCM1LHKQ) [5**Full Shine Tape in Extensions 18 Inch Wine Red Tape in Hair Extensions Human Hair Burgundy Human Hair Extensions Tape ins 50 Gram Seamless Skin Weft Hair Extension 20 Pcs Double Sided Tapes**Full Shine**$43.17**4.0★9,768 rev](https://www.amazon.com/dp/B0CD789PF5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sofeiyan Clip in Hair Extensions Burgundy Hair Extensions 20 Inch Long Loose Wavy Clip in for Women 5PCs Invisible Lace Weft Thick Soft Natural Synthetic Dark Red Clip in Extensions Hairpieces**SOFEIYAN**$21.49**16 rev3mo ago](https://www.amazon.com/dp/B0GTLT2XCL) [**BARSDAR Dark Burgundy Wavy Clip in Hair Extensions - 20 Inch Long Wavy Clip in Hair Extensions for Women 5 PCS Soft Synthetic Natural Looking Burgundy Red Hairpieces Easy Wear Daily Party**BARSDAR**$21.94**1,133 rev6mo ago](https://www.amazon.com/dp/B0G4VTKWNP) [**Leeven Burgundy Colored Hair Extensions Clip in 22 Inch 12PCS Wine Red Straight Clip on Synthetic Hairpieces Colorful Party Highlights Hair Accessories Cosplay Christmas for Women**Leeven**$6.91**71 rev8mo ago](https://www.amazon.com/dp/B0G13VDBMZ) [**BARSDAR 20 Inch Synthetic Soft Wavy Dark Burgundy Clip in Hair Extensions**BARSDAR**$20.47**558 rev1y ago](https://www.amazon.com/dp/B0F2HNTGKH) [**TOFAFA 22 inch Burgundy Hair Extensions Colored Party Highlights Clip in Synthetic Cherry Red Hair Extensions Colorful Long Straight Hairpieces for Girls Women Kids Favor Gift(10 PCS Wine Red)**TOFAFA**$6.86**6,465 rev1y ago](https://www.amazon.com/dp/B0FCM1LHKQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sofeiyan Clip in Hair Extensions Burgundy Hair Extensions 20 Inch Long Loose Wavy Clip in for Women 5PCs Invisible Lace Weft Thick Soft Natural Synthetic Dark Red Clip in Extensions Hairpieces**SOFEIYAN**$21.49**4.1★**▲ 345%**](https://www.amazon.com/dp/B0GTLT2XCL) [**Sunya Clip in Hair Extensions Real Human Hair 7 Pcs Human Hair Clip in Extensions 16 Inch Straight Double Weft Remy Human Hair Extensions Clip ins for Women #99J Burgundy 70G**Sunya**$35.75**4.4★**▲ 276%**](https://www.amazon.com/dp/B0F23JNB19) [**WENNALIFE Clip in Hair Extensions Real Human Hair 20 Inch 120g 7pcs Remy Hair Light Burgundy Straight Natural Coloured Extensiones De Cabello Humano Con Clip Ins**Wennalife**$109.59**4.1★**▲ 248%**](https://www.amazon.com/dp/B0BYZMN4YN) [**BARSDAR Dark Burgundy Wavy Clip in Hair Extensions - 20 Inch Long Wavy Clip in Hair Extensions for Women 5 PCS Soft Synthetic Natural Looking Burgundy Red Hairpieces Easy Wear Daily Party**BARSDAR**$21.94**4.0★**▲ 201%**](https://www.amazon.com/dp/B0G4VTKWNP) [**Leeven Burgundy Colored Hair Extensions Clip in 22 Inch 12PCS Wine Red Straight Clip on Synthetic Hairpieces Colorful Party Highlights Hair Accessories Cosplay Christmas for Women**Leeven**$6.91**3.4★**▲ 153%**](https://www.amazon.com/dp/B0G13VDBMZ)
**~~View all trending →~~**
## **What buyers say about burgundy hair extensions**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“fantastic color”*
**Quality-Overall**14%
*“this brand has good quality hair”*
**Soft Feel**10%
*“Soft”*
**Ease Of Use**6%
*“easy to use”*
**Suitability Colored Hair**4%
*“The burgundy color is beautiful—exactly as it looks in the photo—and it has a lovely sheen that makes it look quite natural”*
**Advertised Vs Actual Product**4%
*“Better than anticipated”*
**Value For Money**3%
*“Amazing Value”*
**Hair Styling**3%
*“Easy to use when clipped to your own ponytail”*
**Add-Ons/Attachments**3%
*“These are great clip-in extensions for the price”*
**Size-Overall**2%
*“perfect length”*
### **What buyers complain about **
**Color**15%
*“Sadly, it was the wrong color for me”*
**Thickness**14%
*“thin”*
**Hair Related**8%
*“the hair gets tangled so easily”*
**Suitability Short Hair**5%
*“do not stay on hair”*
**Stiffness**3%
*“However it tangles and frizzes easily”*
**Product Condition**3%
*“looks USED Im so disappointed with how i received my product”*
**Add-Ons/Attachments**3%
*“That fact that I cant give these extensions a zero sucks”*
**Weight Light**3%
*“much lighter than picture”*
**Value For Money**3%
*“Not worth the money”*
**Smell**2%
*“Fishy smell after wear”*
### **Top return reasons **
**Color**33%
**Suitability Colored Hair**21%
**Suitability Long Hair**7%
**Hair Related**6%
**Advertised Vs Actual Product**5%
**Size-Overall**4%
**Add-Ons/Attachments**3%
**Quality-Overall**3%
**Suitability Short Hair**3%
**Thin**2%
## **Common questions**
- **Is burgundy hair extensions profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 42 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the burgundy hair extensions niche?**
- 28 brands and 29 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in burgundy hair extensions?**
- Top complaints mined from reviews: Color, Thickness, Hair Related. The return rate is 8.2% — above our launch gate.
- **When does demand for burgundy hair extensions peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the burgundy hair extensions niche?**
- Listings span $6.62–$109.59; the average listing price is $32.67 (sweet spot $15–$100). The average incumbent carries 3,647 reviews — the moat a new listing must climb.
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