---
title: "Burgundy Hair Dye — $170K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/burgundy-hair-dye"
last_updated: "2026-08-10T12:24:55.684Z"
locale: en
meta:
description: "Niche score 55/100 · $170K/yr market · 498K searches/yr. A deep review moat (13,848 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $170K/yr market · 498K searches/yr. A deep review moat (13,848 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burgundy Hair Dye — $170K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy hair dye**
**Worth a look**
Shows low returns (0.6%), but a deep review moat (13,848 avg reviews) keeps it on the watch list.
Market size 35Growth 23Conversion 30Competition 85Returns 97Price range 63Avg price 67Brand share 72Review moat 20Quality gap 58
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$14.07**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.91–$32.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$170K**
$170K/yr · 498K searches
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,847.9**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, burgundy hair dye is a $170K/yr Amazon United States market (498K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy hair dye market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$176K–$211K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**114**
**Top-5 brand share**
**62%**
Top 20: 99%
**Top-5 click share**
**30%**
Top 20: 71%
**Open market**
**33%**
- ARCTIC FOX21% - Clairol15% - REVLON10% - Schwarzkopf10% - L'Oreal Paris6% - Garnier5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.
15K10KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/burgundy-hair-dye/trend)
## **Top burgundy hair dye search terms**
- **burgundy hair dye**259K/yr-2.8%1.7% conv. - **burgundy hair color**30K/yr+5.1%1.3% conv. - **dark burgundy hair dye**28K/yr+4.9%1.2% conv. - **maroon hair dye**25K/yr-8.2%2.0% conv. - **deep burgundy hair dye**20K/yr-2.4%2.1% conv. - **hair dye burgundy**20K/yr-3.0%2.3% conv. - **burgundy hair dye permanent**19K/yr-1.6%1.8% conv. - **arctic fox ritual**12K/yr-2.0%11.1% conv. - **red violet hair dye**10K/yr-16.8%0.6% conv. - **burgundy hair dye for dark hair**10K/yr-19.2%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/burgundy-hair-dye/search-terms)
## **Top burgundy hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$15K12%$20K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz RITUAL)**ARCTIC FOX**$11.79**4.3★86,431 rev](https://www.amazon.com/dp/B07PYHSGYF) [2**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz RITUAL)**ARCTIC FOX**$18.36**4.3★86,431 rev](https://www.amazon.com/dp/B07PXDM2TG) [3**LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color 36 (Chocolate Cherry) Deep Burgundy Brown Pack of 1 Hair Dye Kit**L'Oreal Paris**$12.42**4.7★1,397 rev](https://www.amazon.com/dp/B0000530ED) [4**Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free BR2 Dark Intense Burgundy (Passion Fruit) 2 Count**Garnier**$17.36**4.5★14,839 rev](https://www.amazon.com/dp/B07BVWT5HF) [5**Schwarzkopf Color Ultime 5.23 Charcoal Fuchsia Hair Dye Permanent Intense Red with Diamond Brilliance Fade-Resistant Covers Grays All Hair Textures**Schwarzkopf**$10.65**4.6★841 rev](https://www.amazon.com/dp/B08VFCW8J2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Revlon ColorSilk with Bond Repair Complex Burgundy Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 48 Burgundy (Pack of 3)**REVLON**$14.88**422 rev1y ago](https://www.amazon.com/dp/B0DNTZH16K) [**Revlon ColorSilk with Bond Repair Complex Burgundy Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 34 Deep Burgundy (Pack of 3)**REVLON**$15.56**422 rev1y ago](https://www.amazon.com/dp/B0DNTX1J45) [**Schwarzkopf Keratin Color Permanent Hair Color 4.8 Rich Bordeaux 1 Application - Salon Inspired Permanent Hair Dye for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage**Schwarzkopf**$11.02**7,300 rev1y ago](https://www.amazon.com/dp/B0DL7TFQWB) [**Clairol Textures & Tones Permanent Hair Dye 4RV Berry Burgundy Hair Color | Ammonia-Free | Moisture-Rich Formula with Argan and Olive Oil for Brilliant Shine | Pack of 1**Clairol**$4.99**4,827 rev2y ago](https://www.amazon.com/dp/B0CP2TNY4L) [**Clairol Bold & Bright Permanent Hair Dye R6 Intense Cherry Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1**Clairol**$9.20**504 rev2y ago](https://www.amazon.com/dp/B0CP2RNQX1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**REVLON Colorsilk Beautiful Color for Unisex 34 Burgundy DEEP BURGUNDY-34 1 Count**REVLON**$8.25**4.6★**▲ 182%**](https://www.amazon.com/dp/B001FZGPDA) [**Lunar Tides Semi-Permanent Hair Color (43 colors) (Cranbaby 4 fl. oz.)**Lunar Tides**$13.46**4.1★**▲ 113%**](https://www.amazon.com/dp/B0893FB8RB) [**Clairol Bold & Bright Permanent Hair Dye M5 Deepest Guava Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1**Clairol**$8.31**4.5★**▲ 52%**](https://www.amazon.com/dp/B0CP2SQN3Q) [**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz RITUAL)**ARCTIC FOX**$11.79**4.3★**▲ 38%**](https://www.amazon.com/dp/B07PYHSGYF) [**Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Merlot Hair Color 12 Fl Oz**KERACOLOR**$20.22**4.2★**▲ 26%**](https://www.amazon.com/dp/B085SY5THY)
**~~View all trending →~~**
## **What buyers say about burgundy hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**47%
*“Vibrant color”*
**Smell**6%
*“it has a good floral smell”*
**Quality-Overall**5%
*“It is a good brand with a reasonable price thank you”*
**Value For Money**4%
*“Great buy for the money”*
**Ease Of Use**4%
*“this is a really convenient option”*
**Soft Feel**3%
*“It makes hair so soft”*
**Suitability Colored Hair**3%
*“This is the best hair color”*
**Coverage**2%
*“covers great”*
**Ease Of Application**2%
*“Application was easy and consistent”*
**Durability**2%
*“Thai has been by far the best and lastest longing Mei permanent red I've used and I've about tried all the trendy and popular brands and even a few off ones”*
### **What buyers complain about **
**Color**33%
*“not RED”*
**Suitability Colored Hair**10%
*“this hair dye is awful”*
**Stain Resistance**5%
*“stains everything”*
**Durability**4%
*“short-lived”*
**Color Fading/Discoloration**4%
*“Fades very quickly”*
**Value For Money**3%
*“Waste of money”*
**Hair Related**3%
*“Hair falls out”*
**Functionality-Overall**3%
*“Didnt work”*
**Quality-Overall**3%
*“What horrible quality”*
**Moist/Dry**2%
*“dried out hair”*
### **Top return reasons **
**Color**50%
**Suitability Colored Hair**18%
**Functionality-Overall**6%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Leak-Proof**3%
**Size-Overall**2%
**Defective Material/Parts**1%
**Damage/Burn Hair**1%
**Hair Related**1%
## **Common questions**
- **Is burgundy hair dye profitable to sell on Amazon United States?**
- The niche generates $170K/yr across 49 tracked products. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the burgundy hair dye niche?**
- 21 brands and 114 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in burgundy hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Stain Resistance. The return rate is 0.6%.
- **When does demand for burgundy hair dye peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the burgundy hair dye niche?**
- Listings span $4.91–$32.52; the average listing price is $14.07 (sweet spot $15–$100). The average incumbent carries 13,848 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)