---
title: "Trend — burgundy gel nail polish - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/burgundy-gel-nail-polish/trend"
last_updated: "2026-08-05T22:09:26.407Z"
locale: en
meta:
  description: "Niche score 42/100 · $207K/yr market · 401K searches/yr · $7.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $207K/yr market · 401K searches/yr · $7.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — burgundy gel nail polish - Flapen"
---

# **burgundy gel nail polish**

**Skip it**

Soft demand (-28.4% this quarter) — this niche doesn't clear our bar today.

Market size 40Growth 11Conversion 70Competition 63Returns 71Price range 35Avg price 22Brand share 21Review moat 18Quality gap 53

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$207K**

$207K/yr · 401K searches

**Price range**

**Okay****$5.33–$20.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****$7.99**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****16,226.43**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-28.4%**

90-day search growth — must beat 0% to launch

## Trend