---
title: "Burgundy Gel Nail Polish — $207K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/burgundy-gel-nail-polish"
last_updated: "2026-08-10T01:48:28.331Z"
locale: en
meta:
description: "Niche score 42/100 · $207K/yr market · 401K searches/yr · $7.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $207K/yr market · 401K searches/yr · $7.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Gel Nail Polish — $207K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy gel nail polish**
**Skip it**
Soft demand (-28.4% this quarter) — this niche doesn't clear our bar today.
Market size 40Growth 11Conversion 70Competition 63Returns 71Price range 35Avg price 22Brand share 21Review moat 18Quality gap 53
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$207K**
$207K/yr · 401K searches
**Price range**
**Okay****$5.33–$20.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$7.99**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****16,226.43**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-28.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, burgundy gel nail polish is a $207K/yr Amazon United States market (401K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy gel nail polish market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$200K–$240K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 90%
**Open market**
**6%**
- GAOY39% - beetles Gel Polish24% - Double Rhythm16% - CANNI10% - Vishine3% - Born Pretty2% - Open — no brand owns it (6 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.
23K18KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/burgundy-gel-nail-polish/trend)
## **Top burgundy gel nail polish search terms**
- **burgundy gel nail polish**99K/yr-28.8%6.7% conv. - **dark red gel polish**63K/yr-33.8%6.5% conv. - **maroon gel nail polish**33K/yr-20.8%6.3% conv. - **dark red gel nail polish**29K/yr-18.1%5.6% conv. - **burgundy gel polish**22K/yr-22.4%5.1% conv. - **deep red gel polish**16K/yr-18.1%6.0% conv. - **gaoy red gel polish**9K/yr-11.3%4.3% conv. - **burgundy nail polish gel**19K/yr-44.6%5.5% conv. - **blood red gel nail polish**14K/yr-24.4%3.8% conv. - **wine red gel nail polish**16K/yr-37.6%6.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/burgundy-gel-nail-polish/search-terms)
## **Top burgundy gel nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$17K12%$25K16%$33K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GAOY Dark Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2387 Alluring Wine**GAOY**$6.25**4.5★984 rev](https://www.amazon.com/dp/B0D7Q1KRW4) [2**GAOY Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 1149 Dark Red Cherry**GAOY**$5.84**4.6★5,085 rev](https://www.amazon.com/dp/B0BLJY13KS) [3**Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Burgundy-A1129)**Double Rhythm**$6.86**4.4★7,147 rev](https://www.amazon.com/dp/B0CBR9PBSP) [4**Double Rhythm Translucent Gel Polish Sheer Neutral Natural Light Milky Same Color Same Bottle 15ML Jelly UV Polish Nail Art DIY at Home (Dark Burgundy-A1487)**Double Rhythm**$6.80**4.3★3,729 rev](https://www.amazon.com/dp/B0DB1WQWM8) [5**Beetles Red Gel Polish - Merlot Wine 15ML/0.51Fl Oz Maroon Dark Red Gel Nail Polish Soak Off UV LED Lamp Burgundy Color Nails Art Manicure Salon DIY Home**beetles Gel Polish**$8.73**4.4★53,698 rev](https://www.amazon.com/dp/B0C4YRWSC8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beetles Dark Red Gel Nail Polish 15ML Oxblood Red Burgundy Gel Polish Soak Off UV LED Needed Maroon Wine Color Nail Art Summer 4th of July Nails Manicure Salon DIY Design at Home Gifts for Woman**beetles Gel Polish**$5.92**4,171 rev6mo ago](https://www.amazon.com/dp/B0FYNJ18FS) [**GAOY Burgundy Red Gel Nail Polish Set 6 Colors Dark Ruby Wine Gold Scarlet for Christmas Holiday Soak Off UV Gel Polish for Salon & DIY Nail Art at Home**GAOY**$9.51**52 rev10mo ago](https://www.amazon.com/dp/B0FND3FLFP) [**Born Pretty Red Gel Nail Polish Fall Winter 6 Colors Dark Red Burgundy Blood Cherry Wine Red Gel Nail Polish Soak Off Gel Polish Nail Art Design Manicure Salon DIY Home 7ml**Born Pretty**$9.73**3,258 rev1y ago](https://www.amazon.com/dp/B0F8QFP7HJ) [**GAOY Red Gel Nail Polish Set 6 Colors Burgundy Cherry Jelly Glitter Dark Red UV Cure Gel for DIY Manicure at Home**GAOY**$11.37**1,731 rev1y ago](https://www.amazon.com/dp/B0DXBQ8JR5) [**CANNI 6 Colors 9 ML Hema-Free Dark Red Gel Polish Set Deep Cherry Red Burgundy Gel Nail Polish Blood Wine Red Color Kit Soak Off LED Nail Gel Manicure Kit DIY at Home Salon Gifts**CANNI**$20.18**1,458 rev1y ago](https://www.amazon.com/dp/B0DFQ8KXDW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beetles Dark Red Gel Nail Polish 15ML Oxblood Red Burgundy Gel Polish Soak Off UV LED Needed Maroon Wine Color Nail Art Summer 4th of July Nails Manicure Salon DIY Design at Home Gifts for Woman**beetles Gel Polish**$5.92**4.4★**▲ 769%**](https://www.amazon.com/dp/B0FYNJ18FS) [**GAOY Burgundy Red Gel Nail Polish Set 6 Colors Dark Ruby Wine Gold Scarlet for Christmas Holiday Soak Off UV Gel Polish for Salon & DIY Nail Art at Home**GAOY**$9.51**4.5★**▲ 246%**](https://www.amazon.com/dp/B0FND3FLFP) [**GAOY Red Gel Nail Polish Set 6 Colors Burgundy Cherry Jelly Glitter Dark Red UV Cure Gel for DIY Manicure at Home**GAOY**$11.37**4.5★**▲ 97%**](https://www.amazon.com/dp/B0DXBQ8JR5) [**GAOY Ruby Red Gel Nail Polish 16ml Soak Off UV Light Cure Gel Polish for Nail Art DIY Manicure at Home Color 1154**GAOY**$6.85**4.4★**▲ 57%**](https://www.amazon.com/dp/B0BG58V5MG) [**GAOY Red Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2023 Burgundy Red**GAOY**$6.78**4.4★**▲ 57%**](https://www.amazon.com/dp/B0CG3864PR)
**~~View all trending →~~**
## **What buyers say about burgundy gel nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**55%
*“Cute colors”*
**Quality-Overall**11%
*“GOOD QUALITY”*
**Value For Money**3%
*“Worth the price”*
**Stitch/Finish/Polish**3%
*“a really beautiful finish”*
**Ease Of Use**2%
*“Easy to use”*
**Ease Of Application**2%
*“Easy to apply”*
**Advertised Vs Actual Product**2%
*“Exactly what I wanted”*
**Coverage**2%
*“Good coverage”*
**Brightness/Shine/Glow**2%
*“keeps its shine for days”*
**Durability**2%
*“its durability is excellent”*
### **What buyers complain about **
**Color**16%
*“Not the right color”*
**Moist/Dry**14%
*“Doesn't dry”*
**Quality-Overall**8%
*“Trash”*
**Allergies**6%
*“Allergic reaction”*
**Paint Quality**5%
*“The first time I painted on too thick”*
**Thickness**4%
*“Too thick”*
**Adhesion/Stickiness**4%
*“It remained sticky”*
**Size-Overall**4%
*“This set is so tiny”*
**Dilute/Watery**4%
*“its like water”*
**Durability**3%
*“it falls apart the same day”*
### **Top return reasons **
**Color**54%
**Advertised Vs Actual Product**8%
**Functionality-Overall**5%
**Quality-Overall**4%
**Thickness**4%
**Moist/Dry**3%
**Leak-Proof**2%
**Paint Quality**2%
**Size-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is burgundy gel nail polish profitable to sell on Amazon United States?**
- The niche generates $207K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the burgundy gel nail polish niche?**
- 12 brands and 14 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in burgundy gel nail polish?**
- Top complaints mined from reviews: Color, Moist/Dry, Quality-Overall. The return rate is 2.2%.
- **When does demand for burgundy gel nail polish peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the burgundy gel nail polish niche?**
- Listings span $5.33–$20.18; the average listing price is $7.99 (sweet spot $15–$100). The average incumbent carries 16,226 reviews — the moat a new listing must climb.
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