---
title: "Trend — burgundy eyeliner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/burgundy-eyeliner/trend"
last_updated: "2026-08-10T07:37:59.598Z"
locale: en
meta:
  description: "Niche score 58/100 · $254K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $254K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — burgundy eyeliner - Flapen"
---

# **burgundy eyeliner**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 47Growth 87Conversion 79Competition 31Returns 97Price range 50Avg price 26Brand share 45Review moat 19Quality gap 68

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+88.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$2.31–$27.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$254K**

$254K/yr · 350K searches

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$9.15**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****14,784.76**

avg incumbent reviews — the moat a new listing must climb

## Trend