---
title: "Burgundy Eyeliner — $254K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/burgundy-eyeliner"
last_updated: "2026-08-10T09:05:14.438Z"
locale: en
meta:
description: "Niche score 58/100 · $254K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $254K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burgundy Eyeliner — $254K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy eyeliner**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 47Growth 87Conversion 79Competition 31Returns 97Price range 50Avg price 26Brand share 45Review moat 19Quality gap 68
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+88.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$2.31–$27.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$254K**
$254K/yr · 350K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.15**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****14,784.76**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, burgundy eyeliner is a $254K/yr Amazon United States market (350K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy eyeliner market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$229K–$275K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 99%
**Open market**
**18%**
- e.l.f.21% - ColourPop20% - REVLON16% - L'Oreal Paris14% - Essence Cosmetics7% - COVERGIRL4% - Open — no brand owns it (9 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +88.9% search growth over the last 90 days.
30K20KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/burgundy-eyeliner/trend)
## **Top burgundy eyeliner search terms**
- **burgundy eyeliner**203K/yr+117.6%7.7% conv. - **maroon eyeliner**38K/yr+41.3%8.6% conv. - **burgundy eyeliner pencil**25K/yr+68.6%7.5% conv. - **burgundy eye liner**22K/yr+16.7%7.4% conv. - **loreal burgundy cashmere eyeliner**7K/yr+914.2%3.7% conv. - **loreal burgundy eyeliner**8K/yr+158.9%5.4% conv. - **burgundy eyeliner waterproof**5K/yr+152.7%6.4% conv. - **red brown eyeliner**8K/yr-4.3%4.0% conv. - **eyeliner burgundy**5K/yr+68.3%5.1% conv. - **dark red eyeliner**7K/yr+11.7%4.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/burgundy-eyeliner/search-terms)
## **Top burgundy eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13K10%$25K15%$38K20%$51K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ColourPop Crme Gel Waterproof Eyeliner - 18HR Wear Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof Vegan & Cruelty-Free - Joy Ride (0.01 oz)**ColourPop**$7.82**4.4★1,595 rev](https://www.amazon.com/dp/B0DV97CQ9S) [2**REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 211 Cherry 0.01 oz**REVLON**$8.26**4.5★51,636 rev](https://www.amazon.com/dp/B0F6VVSTX3) [3**LOreal Paris Makeup Infallible Pro-Last Pencil Eyeliner Waterproof and Smudge-Resistant Glides on Easily to Create any Look Burgundy 0.042 oz.**L'Oreal Paris**$10.13**4.3★15,169 rev](https://www.amazon.com/dp/B07H5TCKXL) [4**e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Plum & Go**e.l.f.**$3.81**4.4★3,865 rev](https://www.amazon.com/dp/B0F2X4JXP7) [5**e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Ruby**e.l.f.**$5.74**4.4★34,544 rev](https://www.amazon.com/dp/B0F2XDT4JH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wugbc 2 PCS Burgundy Plum Eyeliner Pencil Cream Gel Waterline Eyeliner Smooth Waterproof Smudge-Proof Lasting Bold High-Pigmented Matte Eye Liner Pen Eyeshadow Makeup for Women with Sharpener**Wugbc**$7.62**127 rev5mo ago](https://www.amazon.com/dp/B0GHLHXTYV) [**SHEGLAM Boldline Longwear Multi-Function Gel Liner-Burgundy**SHEGLAM**$6.81**108 rev6mo ago](https://www.amazon.com/dp/B0GDF3389Z) [**LOreal Paris Haute Couleur Kohl Eyeliner Pencil Intense Eye Liner Color with Smooth Gel-Like Formula Up To 12HR Eye Makeup Wear 150 Burgundy Cashmere**L'Oreal Paris**$7.89**361 rev8mo ago](https://www.amazon.com/dp/B0FSSXX873) [**LOreal Paris Haute Precision Waterproof Liquid Eyeliner Smudge-Proof Eye Liner with Micro-Tip for up to 28HR Eye Makeup Wear 050 Burgundy Cashmere**L'Oreal Paris**$12.13**505 rev8mo ago](https://www.amazon.com/dp/B0FSSSJJG3) [**e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Ruby**e.l.f.**$5.74**34,544 rev11mo ago](https://www.amazon.com/dp/B0F2XDT4JH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wugbc 2 PCS Burgundy Plum Eyeliner Pencil Cream Gel Waterline Eyeliner Smooth Waterproof Smudge-Proof Lasting Bold High-Pigmented Matte Eye Liner Pen Eyeshadow Makeup for Women with Sharpener**Wugbc**$7.62**4.0★**▲ 124%**](https://www.amazon.com/dp/B0GHLHXTYV) [**e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Ruby**e.l.f.**$5.74**4.4★**▲ 98%**](https://www.amazon.com/dp/B0F2XDT4JH) [**e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Plum & Go**e.l.f.**$3.81**4.4★**▲ 83%**](https://www.amazon.com/dp/B0F2X4JXP7) [**URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Rockstar (Matte Dark Purple) - 0.04 oz**URBAN DECAY**$16.15**4.3★**▲ 52%**](https://www.amazon.com/dp/B0013IJ89M) [**Charlotte Tilbury Pillow Talk Eyeliner - Buildable Cream Waterproof Eyeliner Pencil with a Soft Blendable Formula - Enriched with Emoillient Oils & Waxes to Amplify the Look of Your Eye Color**Charlotte Tilbury**$27.62**4.3★**▲ 41%**](https://www.amazon.com/dp/B084D2TDZC)
**~~View all trending →~~**
## **What buyers say about burgundy eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“The colors are vibrant”*
**Quality-Overall**10%
*“It's made from Excellent Quality Ingredients”*
**Eyeliner Quality**9%
*“Long Lasting and Precise Eyeliner”*
**Soft Feel**8%
*“It glides on smooth”*
**Value For Money**6%
*“Good value”*
**Durability**5%
*“Stays on all day”*
**Ease Of Application**5%
*“smooth application”*
**Ease Of Use**4%
*“Easy to use”*
**Smudge Resistance**3%
*“lasts all day without smudging”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
### **What buyers complain about **
**Color**15%
*“Color was off”*
**Durability**9%
*“Does not last”*
**Smudge Resistance**7%
*“it will smudge”*
**Moist/Dry**7%
*“Other brands too dry”*
**Value For Money**5%
*“Not worth the buy”*
**Hard Feel**3%
*“Too hard”*
**Ease Of Use**3%
*“Not easy to remove”*
**Quality-Overall**3%
*“Poor quality liner”*
**Ease Of Application**3%
*“does not apply well”*
**Eyeliner Quality**3%
*“Eyeliner smudges very easily”*
### **Top return reasons **
**Color**44%
**Eyeliner Quality**28%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Moist/Dry**3%
**Durability**2%
**Product Condition**2%
**Water Resistance**2%
**Value For Money**2%
## **Common questions**
- **Is burgundy eyeliner profitable to sell on Amazon United States?**
- The niche generates $254K/yr across 21 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +88.9%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the burgundy eyeliner niche?**
- 15 brands and 83 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in burgundy eyeliner?**
- Top complaints mined from reviews: Color, Durability, Smudge Resistance. The return rate is 0.7%.
- **When does demand for burgundy eyeliner peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the burgundy eyeliner niche?**
- Listings span $2.31–$27.62; the average listing price is $9.15 (sweet spot $15–$100). The average incumbent carries 14,785 reviews — the moat a new listing must climb.
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