---
title: "Burgundy Color Depositing Conditioner — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/burgundy-color-depositing-conditioner"
last_updated: "2026-08-09T06:29:48.873Z"
locale: en
meta:
description: "Niche score 45/100 · $57K/yr market · 43K searches/yr · $21.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $57K/yr market · 43K searches/yr · $21.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Color Depositing Conditioner — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy color depositing conditioner**
**Skip it**
A small market ($57K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 18Conversion 68Competition 24Returns 86Price range 76Avg price 91Brand share 35Review moat 22Quality gap 84
**Avg price**
**Great****$21.57**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$10.09–$30.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****8,838.93**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$57K**
$57K/yr · 43K searches
According to Flapen's Amazon United States niche tracking, burgundy color depositing conditioner is a $57K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy color depositing conditioner market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$43K–$54K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#335**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**21**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**11%**
- KERACOLOR37% - CHI26% - IGK9% - XMONDO6% - oVertone5% - Color Lux5% - Open — no brand owns it (3 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 36 weeks — -13.7% search growth over the last 90 days.
2K1KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/burgundy-color-depositing-conditioner/trend)
## **Top burgundy color depositing conditioner search terms**
- **chi color illuminate conditioner**7K/yr-2.6%4.8% conv. - **merlot color depositing conditioner**6K/yr+10.7%7.7% conv. - **burgundy color depositing conditioner**7K/yr-11.7%5.1% conv. - **burgundy hair gloss**5K/yr-7.3%1.8% conv. - **keracolor merlot**5K/yr-21.9%13.5% conv. - **burgundy hair mask**5K/yr-21.3%2.2% conv. - **chi color depositing conditioner**4K/yr-25.9%3.4% conv. - **burgundy color depositing shampoo**5K/yr-41.3%2.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/burgundy-color-depositing-conditioner/search-terms)
## **Top burgundy color depositing conditioner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Merlot Hair Color 12 Fl Oz**KERACOLOR**$20.22**4.2★91,560 rev](https://www.amazon.com/dp/B085SY5THY) [2**CHI Color Illuminate Conditioner Helps Maintain Fresh Color In Natural & Color-treated Hair Sulfate Paraben & Cruelty-Free Mahogany Red 8.5 Oz**CHI**$17.62**4.4★4,434 rev](https://www.amazon.com/dp/B06Y5V1CCJ) [3**IGK Williams Burgundy | Intense Burgundy Hair Gloss + Color Depositing Mask | Boost Shine Enhance Burgundy & Wine Tones Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz**IGK**$29.83**4.4★202 rev](https://www.amazon.com/dp/B09YMYFS4H) [4**CHI Color Illuminate Conditioner Helps Maintain Fresh Color In Natural & Color-Treated Hair Sulfate Paraben & Cruelty-Free Red Auburn 8.5 Oz**CHI**$18.00**4.4★4,434 rev](https://www.amazon.com/dp/B06Y5XZ1TS) [5**Color Lux Color Cleansing Conditioner Sangria 3-in-1 Buildable Color Depositing Formula Vegan Sulfate-Free Paraben-Free 8.25 oz**Color Lux**$14.65**4.4★125 rev](https://www.amazon.com/dp/B0D3KW8GPC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Keracolor High Shine Tinted Hair Gloss In-Shower Hair Glaze Sheer Color-Enhancing Glossing Treatment Merlot 8 Fl Oz**KERACOLOR**$24.72**89 rev9mo ago](https://www.amazon.com/dp/B0FVV8LTGG) [**Overtone Daily Color Depositing Conditioner for Hair Cherry Chestnut:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$13.46**1,068 rev1y ago](https://www.amazon.com/dp/B0F2LBP46W) [**Overtone Semi Permanent Hair Color Conditioner Cherry Chestnut 8 oz Nourishing Damage-Free Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil Vegan & Cruelty-Free**oVertone**$30.34**5,489 rev1y ago](https://www.amazon.com/dp/B0F1MDLBGQ) [**COLORLOMO Color Depositing Conditioner for Bleached Hair Semi Permanent Hair Color Conditioner with Shea Butter & Almond Oil Hydrates & Refreshes Faded Color Vegan 6oz-Merlot**COLORLOMO**$17.78**525 rev1y ago](https://www.amazon.com/dp/B0DTHHB2ZZ) [**XMONDO Color 5R Deep Red Color Depositing Mask & Glossing Treatment Infused with Bond Boosters for Nourishment Revitalize & Repair Vegan Formula 8 Fl Oz**XMONDO**$29.68**1,812 rev1y ago](https://www.amazon.com/dp/B0DRPR3RMB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keracolor High Shine Tinted Hair Gloss In-Shower Hair Glaze Sheer Color-Enhancing Glossing Treatment Merlot 8 Fl Oz**KERACOLOR**$24.72**4.1★**▲ 197%**](https://www.amazon.com/dp/B0FVV8LTGG) [**XMONDO Color Garnet Depositing Mask & Semi-Permanent Burgundy Hair Dye Infused with Bond Booster & Hyaluronic Acid for Nourishment Revitalization & Repair Vegan Formula 8 Fl Oz**XMONDO**$29.70**4.2★**▲ 99%**](https://www.amazon.com/dp/B0C37SRNYJ) [**CHI Color Illuminate Conditioner Helps Maintain Fresh Color In Natural & Color-Treated Hair Sulfate Paraben & Cruelty-Free Red Auburn 8.5 Oz**CHI**$18.00**4.4★**▲ 77%**](https://www.amazon.com/dp/B06Y5XZ1TS) [**Overtone Daily Color Depositing Conditioner for Hair Cherry Chestnut:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$13.46**4.0★**▲ 43%**](https://www.amazon.com/dp/B0F2LBP46W) [**IGK Williams Burgundy | Intense Burgundy Hair Gloss + Color Depositing Mask | Boost Shine Enhance Burgundy & Wine Tones Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz**IGK**$29.83**4.4★**▲ 34%**](https://www.amazon.com/dp/B09YMYFS4H)
**~~View all trending →~~**
## **What buyers say about burgundy color depositing conditioner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Color is vibrant”*
**Smell**10%
*“Also the smell is a pleasant mint”*
**Soft Feel**9%
*“It made my hair soft and manageable”*
**Suitability Colored Hair**6%
*“Keep your hair vibrant”*
**Value For Money**5%
*“Worth it”*
**Ease Of Use**5%
*“this is a really convenient option”*
**Quality-Overall**5%
*“Excellent product”*
**Hair Styling**2%
*“It made my hair feel so good”*
**Moist/Dry**2%
*“Didn't have that dry feeling hair damage”*
**Ease Of Application**2%
*“Easy application”*
### **What buyers complain about **
**Color**23%
*“it was faded”*
**Stain Resistance**9%
*“STAINS”*
**Value For Money**6%
*“Total waste of time and money”*
**Suitability Colored Hair**6%
*“Not for light colored hair”*
**Functionality-Overall**6%
*“Did not work”*
**Allergies**4%
*“Allergic reaction”*
**Color Fading/Discoloration**4%
*“Does take a while to fade”*
**Durability**2%
*“Doesn't last at all waste of money”*
**Suitability Short Hair**2%
*“This did not work on my daughters hair at all”*
**Hair Related**2%
*“I have brown hair”*
### **Top return reasons **
**Color**51%
**Suitability Colored Hair**14%
**Functionality-Overall**8%
**Advertised Vs Actual Product**6%
**Leak-Proof**3%
**Value For Money**2%
**Product Condition**2%
**Stain Resistance**2%
**Suitability Short Hair**1%
**Hair Related**1%
## **Common questions**
- **Is burgundy color depositing conditioner profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the burgundy color depositing conditioner niche?**
- 9 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in burgundy color depositing conditioner?**
- Top complaints mined from reviews: Color, Stain Resistance, Value For Money. The return rate is 1.4%.
- **What does it cost to enter the burgundy color depositing conditioner niche?**
- Listings span $10.09–$30.34; the average listing price is $21.57 (sweet spot $15–$100). The average incumbent carries 8,839 reviews — the moat a new listing must climb.
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