---
title: "Burberry London for Women — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/burberry-london-for-women"
last_updated: "2026-08-10T01:49:57.390Z"
locale: en
meta:
description: "Niche score 41/100 · $86K/yr market · 117K searches/yr · $35.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $86K/yr market · 117K searches/yr · $35.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burberry London for Women — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **burberry london for women**
**Skip it**
A small market ($86K/yr) — this niche doesn't clear our bar today.
Market size 21Growth 31Conversion 26Competition 37Returns 100Price range 64Avg price 95Brand share 26Review moat 25Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.16**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.06–$138.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,325.3**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$86K**
$86K/yr · 117K searches
According to Flapen's Amazon United States niche tracking, burberry london for women is a $86K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burberry london for women market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$105K–$141K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#1,403**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **40%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**9%**
- Britney Spears70% - BURBERRY6% - 9 O'CLOCK6% - Generic5% - Burberry3% - Envirogroom2% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/burberry-london-for-women/trend)
## **Top burberry london for women search terms**
- **blueberry perfume**31K/yr+0.1%0.3% conv. - **blueberry perfume for women**19K/yr-1.4%0.4% conv. - **midnight fantasy perfume**9K/yr+49.7%4.9% conv. - **midnight fantasy britney spears perfume**16K/yr-20.1%4.2% conv. - **perfume blueberry**8K/yr+26.1%0.0% conv. - **britney spears midnight fantasy perfume**8K/yr+9.8%5.8% conv. - **blueberry body spray**6K/yr+13.6%0.6% conv. - **britney spears midnight fantasy**5K/yr+97.6%6.2% conv. - **perfume blueberry de mujer**7K/yr-26.0%0.0% conv. - **blueberry cologne**4K/yr+11.0%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/burberry-london-for-women/search-terms)
## **Top burberry london for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$34K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MIDNIGHT FANTASY BRITNEY SPEARS by Britney Spears EAU DE PARFUM SPRAY 3.3 OZ for WOMEN**Britney Spears**$23.35**4.7★1,467 rev](https://www.amazon.com/dp/B0091A5AIW) [2**Britney Spears Midnight Fantasy Eau De Parfum EDP Spray for Women 1 Fl Oz**Britney Spears**$17.04**4.6★18,445 rev](https://www.amazon.com/dp/B000OIS7SK) [3**9 OCLOCK BlueBerry Musk Unisex Perfume Long Lasting Cologne for Men and Women 3.4 Fl. Oz. Eau de Parfum Natural Spray**9 O'CLOCK**$31.97**4.4★91 rev](https://www.amazon.com/dp/B0F4CRQYKP) [4**Midnight Fantasy by Britney Spears for Women - 8 oz Fragrance Mist**Britney Spears**$12.00**4.3★28 rev](https://www.amazon.com/dp/B0FLVTXGG5) [5**Britney Spears Midnight Fantasy Eau De Parfum EDP Spray for Women 3.3 Fl Oz**Britney Spears**$20.61**4.6★18,445 rev](https://www.amazon.com/dp/B000M8BE3C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Snif Berry Styles Body Mist 2.5oz Fruity Gourmand Fragrance Mist for Body & Hair Blueberry Raspberry & Vanilla Clean Vegan Cruelty Free**Snif**$22.54**23 rev6mo ago](https://www.amazon.com/dp/B0GF9QZYDM) [**Her Fantasy Box | Body Splash Blueberry Crme Fragrance Oil Fruity Creamy Berry Scent with Vanilla Sugar & Citrus Notes Lightweight Hydrating Body Oil Vegan & Cruelty Free**Her Fantasy Box**$15.92**2,120 rev7mo ago](https://www.amazon.com/dp/B0G3ZQY7RS) [**AROMA CONCEPTS Blueberry Forest Anfar Dubai Chocolate Series EDP Perfume 2.7 Fl Oz Fragrance for Unisex**AROMA CONCEPTS**$34.91**6 rev8mo ago](https://www.amazon.com/dp/B0G1VD2CFG) [**Midnight Fantasy by Britney Spears for Women - 8 oz Fragrance Mist**Britney Spears**$12.00**28 rev11mo ago](https://www.amazon.com/dp/B0FLVTXGG5) [**Blueberry BundtCake Parfum Mist - Inspired by BBWs Blueberry BundtCake | Long Lasting Scent | Fragrance Dupe**Generic**$21.96**5 rev1y ago](https://www.amazon.com/dp/B0F897CQLG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Snif Berry Styles Body Mist 2.5oz Fruity Gourmand Fragrance Mist for Body & Hair Blueberry Raspberry & Vanilla Clean Vegan Cruelty Free**Snif**$22.54**4.1★**▲ 224%**](https://www.amazon.com/dp/B0GF9QZYDM) [**Britney Spears Midnight Fantasy Eau De Parfum Spray for Women 1.7 Ounce**Britney Spears**$23.82**4.6★**▲ 112%**](https://www.amazon.com/dp/B000OIPRS8) [**Britney Spears MIDNIGHT FANTASY EAU DE PARFUM SPRAY 3.4 OZ *TESTER**Britney Spears**$21.74**4.7★**▲ 108%**](https://www.amazon.com/dp/B00DZ1CWH0) [**Burberry London Eau de Parfum 3.3 fl oz**BURBERRY**$138.13**4.6★**▲ 75%**](https://www.amazon.com/dp/B0089HMWCA) [**Britney Spears Midnight Fantasy Eau De Parfum EDP Spray for Women 1 Fl Oz**Britney Spears**$17.04**4.6★**▲ 65%**](https://www.amazon.com/dp/B000OIS7SK)
**~~View all trending →~~**
## **What buyers say about burberry london for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**73%
*“Light scent”*
**Value For Money**4%
*“Great value”*
**Size-Overall**3%
*“good size”*
**Quality-Overall**3%
*“gift, no complaints, so that is good”*
**Durability**2%
*“Long-Lasting Fragrance”*
**Advertised Vs Actual Product**2%
*“As expected”*
**Soft Feel**2%
*“theres something incredibly smooth”*
**Color**1%
*“Its that deep midnight blue with little crystal accents”*
**Ease Of Use**1%
*“Easy to use”*
**Gifting Purpose**1%
*“gift, no complaints, so that is good”*
### **What buyers complain about **
**Smell**49%
*“SMELLS HORRIBLE”*
**Durability**16%
*“Doesn't last”*
**Value For Money**8%
*“Waste of money”*
**Leak-Proof**3%
*“the only problem is the bottle did not have a plastic top to keep it from spilling which was enclosed with shirts ordered lucky for me those shirts were in a plastic bag for that error I have them 4 stars bc that could have damaged the shirts that was careless by whomever packed the bottle they had to see it dn have the plastic cover small leakage”*
**Advertised Vs Actual Product**2%
*“False advertisement not long lasting at all”*
**Size-Overall**2%
*“A little small”*
**Quality-Overall**2%
*“The performance is also a bit of a letdown”*
**Moist/Dry**1%
*“it dries I cant smell it anymore”*
**Side Effects**0%
*“A Hazard To Your Health”*
**Allergies**0%
*“This product caused me a huge allergic skin reaction on my neck and face”*
### **Top return reasons **
**Smell**66%
**Leak-Proof**23%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**4%
**Value For Money**3%
## **Common questions**
- **Is burberry london for women profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the burberry london for women niche?**
- 11 brands and 76 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in burberry london for women?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- **When does demand for burberry london for women peak?**
- Demand peaks in Apr–May–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the burberry london for women niche?**
- Listings span $5.06–$138.13; the average listing price is $35.16 (sweet spot $15–$100). The average incumbent carries 4,325 reviews — the moat a new listing must climb.
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