---
title: "Burberry Hero — $12.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/burberry-hero"
last_updated: "2026-08-10T14:06:01.941Z"
locale: en
meta:
description: "Niche score 50/100 · $12.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $12.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burberry Hero — $12.8M/yr Amazon US Niche (2026) - Flapen"
---
# **burberry hero**
**Worth a look**
Shows a $12.8M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 100Growth 21Conversion 35Competition 52Returns 99Price range 28Avg price 82Brand share 0Review moat 23Quality gap 42
**Market size**
**Incredible****$12.8M**
$12.8M/yr · 5.8M searches
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$79.59**
avg listing price — sweet spot $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$21.20–$298.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****7,510.07**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, burberry hero is a $12.8M/yr Amazon United States market (5.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burberry hero market data**
- **Units sold / yr**
- **150K–200K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$11.9M–$15.9M**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#802**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**117**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 91%
**Open market**
**0%**
- Versace88% - NovoGlow9% - A CENTER2% - VERSACE JEANS COUTURE1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.
400K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/burberry-hero/trend)
## **Top burberry hero search terms**
- **versace eros**1.7M/yr-0.0%2.7% conv. - **versace cologne for men**1.7M/yr-26.2%2.5% conv. - **versace**956K/yr-3.7%0.6% conv. - **versace cologne**219K/yr-1.1%1.8% conv. - **eros versace for men**192K/yr+2.3%2.9% conv. - **perfume versace para hombre**160K/yr-5.3%1.0% conv. - **versace perfume for men**141K/yr-12.8%1.4% conv. - **eros**84K/yr+7.5%0.9% conv. - **versace men**68K/yr+12.1%1.2% conv. - **versace eros eau de toilette**112K/yr-1.0%3.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/burberry-hero/search-terms)
## **Top burberry hero products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$640K10%$1.3M15%$1.9M20%$2.6M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Versace Eros for Men 3.4 oz Eau de Toilette Spray**Versace**$60.06**4.7★25,475 rev](https://www.amazon.com/dp/B00B4TR3KG) [2**Versace Eros for Men 3.4 oz Parfum Spray**Versace**$76.31**4.7★2,420 rev](https://www.amazon.com/dp/B09HXZ84SJ) [3**Versace Eros for Men 3.4 oz Eau de Parfum Spray**Versace**$65.25**4.7★8,977 rev](https://www.amazon.com/dp/B08F5FMLCQ) [4**Versace Eros by Versace for Men - 6.7 oz Parfum Spray**Versace**$104.35**4.5★1,664 rev](https://www.amazon.com/dp/B0BBR9LQV3) [5**Versace Eros for Men 6.7 oz Eau de Toilette Spray**Versace**$75.96**4.6★22,324 rev](https://www.amazon.com/dp/B00F8OOBLC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A CENTER Mens Cologne Gift Set 4 Pack Vintage Heroes Series - 3.4 Fl Oz Each | Vanilla Musk Leather & Amber Floral Fragrance | Luxury Eau de Toilette**A CENTER**$49.12**63 rev1y ago](https://www.amazon.com/dp/B0FB91G4FJ) [**Signature Scent 4-Piece Mini Fragrance Set for Men Includes Savvy/1 Billion/Verse/Valentine Collection of Woody Spicy Citrus & Aromatic Fragrance Non-Irritating Ingredient Each One in 30ml Bottle**NovoGlow**$58.59**1,212 rev1y ago](https://www.amazon.com/dp/B0DM6YHW8D) [**Versace Eros Energy for Men 3.4 oz Eau de Parfum Spray**Versace**$71.52**1,788 rev1y ago](https://www.amazon.com/dp/B0DFVGMXT5) [**NovoGlow Verse Mini 4-Piece Fragrance Gift Set for Men - Aromatic Floral Oriental & Woody Notes - Individually Boxed - Travel Size - 25ml Eau De Parfum**NovoGlow**$54.91**1,142 rev2y ago](https://www.amazon.com/dp/B0CJWMG69D) [**Versace Eros by Versace for Men - 6.7 oz Parfum Spray**Versace**$104.35**1,664 rev3y ago](https://www.amazon.com/dp/B0BBR9LQV3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Versace VE2231 100287 60MM Gold/Dark Grey Pilot Sunglasses for Women +Bundle with Accessory Eyewear Kit**Versace**$202.15**4.6★**▲ 376%**](https://www.amazon.com/dp/B09V1VVHQL) [**Versace Pour Homme for Men 3.4 oz Eau de Toilette Spray**Versace**$55.11**4.8★**▲ 83%**](https://www.amazon.com/dp/B00EXW2J50) [**Versace 4 Piece Mini Gift Set for Men**Versace**$43.60**4.4★**▲ 63%**](https://www.amazon.com/dp/B07RQ18QB8) [**Versace Eros by Versace for Men - 6.7 oz Parfum Spray**Versace**$104.35**4.5★**▲ 58%**](https://www.amazon.com/dp/B0BBR9LQV3) [**Versace Eros for Men 3.4 oz Eau de Parfum Spray**Versace**$65.25**4.7★**▲ 49%**](https://www.amazon.com/dp/B08F5FMLCQ)
**~~View all trending →~~**
## **What buyers say about burberry hero**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**65%
*“Fresh Fragrance”*
**Value For Money**10%
*“Great value”*
**Quality-Overall**5%
*“Excellent product”*
**Gifting Purpose**4%
*“Christmas gift”*
**Durability**3%
*“durable”*
**Size-Overall**3%
*“nice size bottle”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Design-Overall**1%
*“The bottle looks sleek”*
**Soft Feel**1%
*“settles down nice”*
**Comfort-Overall**0%
*“Son muy cómodos y se ve perfectamente.”*
### **What buyers complain about **
**Smell**41%
*“No scent”*
**Durability**12%
*“Not durable”*
**Leak-Proof**8%
*“Leaks horribly”*
**Value For Money**6%
*“Not worth the price”*
**Size-Overall**4%
*“the bottle is even bigger”*
**Quality-Overall**4%
*“Complete garbage”*
**Advertised Vs Actual Product**3%
*“Product is misleading”*
**Strength**2%
*“Not as strong as the real product”*
**Water Resistance**1%
*“SWEAT OR WATER WILL NOT GET RID OF IT”*
**Dilute/Watery**1%
*“Watered down”*
### **Top return reasons **
**Size-Overall**47%
**Quality-Overall**10%
**Shape/Style**8%
**Advertised Vs Actual Product**7%
**Product Condition**7%
**Value For Money**6%
**Material Quality**4%
**Width**3%
**Defective Material/Parts**2%
**Color**1%
## **Common questions**
- **Is burberry hero profitable to sell on Amazon United States?**
- The niche generates $12.8M/yr across 28 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the burberry hero niche?**
- 4 brands and 117 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in burberry hero?**
- Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.1%.
- **When does demand for burberry hero peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the burberry hero niche?**
- Listings span $21.20–$298.48; the average listing price is $79.59 (sweet spot $15–$100). The average incumbent carries 7,510 reviews — the moat a new listing must climb.
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