[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-burberry-brit-for-men":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":185,"baselines":222,"demand":227,"seasonality":536,"brandShare":549,"products":554,"feedback":601,"searchTerms":640,"related":659,"lastUpdated":172},"af827001142442e922f387c18df82c29","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":167,"newProducts360":167,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":157,"brandCountYearAgo":157,"sellerCount":173,"signals":174,"avgBsr":176,"pageQuality":167,"unitsSoldMin":177,"unitsSoldAvgMin":178,"unitsSoldAvgMax":179,"revenueMin":180,"revenueMax":181,"avgBrandAgeMonths":182,"avgSellerAgeDays":183,"top20ClickShare":157,"top20BrandShare":157,"primePct":184,"oosRate":167},121995,43692,0.5404,0.1342,0.012,1,4.55,874,232.68,86.04,545,5,1250,0.4,0.0024,0,"burberry brit for men","burberry-brit-for-men","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fburberry-brit-for-men","Men's","2026-07-20T21:27:51.515168+00:00",4,[175],"high_price",46081,1000,250,500,232680,290850,100,164,0.8,{"score":186,"verdict":187,"components":188},31,"skip",[189,194,197,201,203,205,208,212,215,218],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",28,0.15,121995.05,{"key":195,"score":196,"weight":192,"raw":155},"growth",42,{"key":198,"score":199,"weight":200,"raw":156},"conversion",15,0.1,{"key":202,"score":167,"weight":192,"raw":157},"competition",{"key":204,"score":167,"weight":200,"raw":157},"brandShare",{"key":206,"score":207,"weight":200,"raw":158},"qualityGap",33,{"key":209,"score":210,"weight":211,"raw":159},"reviewMoat",66,0.05,{"key":213,"score":214,"weight":200,"raw":166},"returns",99,{"key":216,"score":217,"weight":211,"raw":160},"avgPrice",41,{"key":219,"score":220,"weight":211,"raw":221},"priceRange",3,0.03041659403869617,{"avgRating":223,"medianPrice":224,"medianReturnRate":225,"nichesTracked":226},4.42,24.38,0.0215,115062,{"points":228,"droppedPartialWeek":535},[229,232,235,238,241,244,247,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,374,377,380,383,386,389,392,395,397,400,403,406,409,412,415,418,421,424,427,430,433,435,438,441,444,447,450,453,456,459,462,465,468,471,474,477,480,483,486,489,492,495,498,501,503,506,509,512,515,518,521,524,527,530,533],{"week":230,"volume":231},"2024-07-21",1060,{"week":233,"volume":234},"2024-07-28",843,{"week":236,"volume":237},"2024-08-04",852,{"week":239,"volume":240},"2024-08-11",846,{"week":242,"volume":243},"2024-08-18",947,{"week":245,"volume":246},"2024-08-25",907,{"week":248,"volume":240},"2024-09-01",{"week":250,"volume":251},"2024-09-08",966,{"week":253,"volume":254},"2024-09-15",955,{"week":256,"volume":257},"2024-09-22",1087,{"week":259,"volume":260},"2024-09-29",1083,{"week":262,"volume":263},"2024-10-06",934,{"week":265,"volume":266},"2024-10-13",1036,{"week":268,"volume":269},"2024-10-20",916,{"week":271,"volume":272},"2024-10-27",952,{"week":274,"volume":275},"2024-11-03",1044,{"week":277,"volume":278},"2024-11-10",1054,{"week":280,"volume":281},"2024-11-17",1211,{"week":283,"volume":284},"2024-11-24",1468,{"week":286,"volume":287},"2024-12-01",2374,{"week":289,"volume":290},"2024-12-08",2144,{"week":292,"volume":293},"2024-12-15",1955,{"week":295,"volume":296},"2024-12-22",2318,{"week":298,"volume":299},"2024-12-29",1431,{"week":301,"volume":302},"2025-01-05",914,{"week":304,"volume":305},"2025-01-12",884,{"week":307,"volume":308},"2025-01-19",971,{"week":310,"volume":311},"2025-01-26",707,{"week":313,"volume":314},"2025-02-02",963,{"week":316,"volume":317},"2025-02-09",890,{"week":319,"volume":320},"2025-02-16",899,{"week":322,"volume":323},"2025-02-23",794,{"week":325,"volume":326},"2025-03-02",744,{"week":328,"volume":329},"2025-03-09",740,{"week":331,"volume":332},"2025-03-16",723,{"week":334,"volume":335},"2025-03-23",771,{"week":337,"volume":338},"2025-03-30",789,{"week":340,"volume":341},"2025-04-06",649,{"week":343,"volume":344},"2025-04-13",650,{"week":346,"volume":347},"2025-04-20",711,{"week":349,"volume":350},"2025-04-27",651,{"week":352,"volume":353},"2025-05-04",687,{"week":355,"volume":356},"2025-05-11",755,{"week":358,"volume":359},"2025-05-18",722,{"week":361,"volume":362},"2025-05-25",702,{"week":364,"volume":365},"2025-06-01",764,{"week":367,"volume":368},"2025-06-08",675,{"week":370,"volume":371},"2025-06-15",838,{"week":373,"volume":329},"2025-06-22",{"week":375,"volume":376},"2025-06-29",603,{"week":378,"volume":379},"2025-07-06",592,{"week":381,"volume":382},"2025-07-13",1215,{"week":384,"volume":385},"2025-07-20",623,{"week":387,"volume":388},"2025-07-27",750,{"week":390,"volume":391},"2025-08-03",719,{"week":393,"volume":394},"2025-08-10",668,{"week":396,"volume":365},"2025-08-17",{"week":398,"volume":399},"2025-08-24",670,{"week":401,"volume":402},"2025-08-31",813,{"week":404,"volume":405},"2025-09-07",758,{"week":407,"volume":408},"2025-09-14",829,{"week":410,"volume":411},"2025-09-21",806,{"week":413,"volume":414},"2025-09-28",821,{"week":416,"volume":417},"2025-10-05",875,{"week":419,"volume":420},"2025-10-12",879,{"week":422,"volume":423},"2025-10-19",715,{"week":425,"volume":426},"2025-10-26",945,{"week":428,"volume":429},"2025-11-02",830,{"week":431,"volume":432},"2025-11-09",893,{"week":434,"volume":243},"2025-11-16",{"week":436,"volume":437},"2025-11-23",1174,{"week":439,"volume":440},"2025-11-30",1739,{"week":442,"volume":443},"2025-12-07",1765,{"week":445,"volume":446},"2025-12-14",1704,{"week":448,"volume":449},"2025-12-21",2092,{"week":451,"volume":452},"2025-12-28",1432,{"week":454,"volume":455},"2026-01-04",987,{"week":457,"volume":458},"2026-01-11",671,{"week":460,"volume":461},"2026-01-18",712,{"week":463,"volume":464},"2026-01-25",631,{"week":466,"volume":467},"2026-02-01",587,{"week":469,"volume":470},"2026-02-08",614,{"week":472,"volume":473},"2026-02-15",691,{"week":475,"volume":476},"2026-02-22",622,{"week":478,"volume":479},"2026-03-01",616,{"week":481,"volume":482},"2026-03-08",630,{"week":484,"volume":485},"2026-03-15",677,{"week":487,"volume":488},"2026-03-22",639,{"week":490,"volume":491},"2026-03-29",682,{"week":493,"volume":494},"2026-04-05",612,{"week":496,"volume":497},"2026-04-12",638,{"week":499,"volume":500},"2026-04-19",745,{"week":502,"volume":368},"2026-04-26",{"week":504,"volume":505},"2026-05-03",785,{"week":507,"volume":508},"2026-05-10",704,{"week":510,"volume":511},"2026-05-17",717,{"week":513,"volume":514},"2026-05-24",580,{"week":516,"volume":517},"2026-05-31",643,{"week":519,"volume":520},"2026-06-07",705,{"week":522,"volume":523},"2026-06-14",810,{"week":525,"volume":526},"2026-06-21",824,{"week":528,"volume":529},"2026-06-28",901,{"week":531,"volume":532},"2026-07-05",553,{"week":534,"volume":429},"2026-07-12",false,[537,538,539,540,541,542,543,544,545,546,547,548],0.8894722386546099,0.8322065410293247,0.7702442322318939,0.7320945660441138,0.7684254016545067,0.8373944805956974,0.8879616327220484,0.8771890287989332,0.9949857742471618,0.9959012929941687,1.2646365625322777,2.1014206972966374,{"top":550,"otherBrandCount":167,"otherClickShare":167},[551],{"brand":552,"clickShare":553},"BURBERRY",1.0001,[555,566,577,585,593],{"asin":556,"title":557,"brand":552,"imageUrl":558,"price":559,"rating":560,"reviews":561,"clickShare90":562,"clickShare360":563,"launchDate":564,"amazonUrl":565},"B08VV2L9N9","BURBERRY BE4291 346487 38MM Matte Black\u002FGrey Rectangular Sunglasses for Men+Bundle with Accessory Eyewear Kit","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21O5i1O7n+L.jpg",214.39,4.4,69,0.4226,0.1721,"2021-02-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08VV2L9N9",{"asin":567,"title":568,"brand":552,"imageUrl":569,"price":570,"rating":571,"reviews":572,"clickShare90":573,"clickShare360":574,"launchDate":575,"amazonUrl":576},"B00E6WXZMS","Burberry Brit For Him Eau de Toilette 3.3 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416qemRThNL.jpg",98.9,4.7,2116,0.3897,0.6414,"2013-10-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00E6WXZMS",{"asin":578,"title":579,"brand":552,"imageUrl":580,"price":161,"rating":571,"reviews":572,"clickShare90":581,"clickShare360":582,"launchDate":583,"amazonUrl":584},"B00F22MOH8","Burberry Brit For Him Eau de Toilette 1.6 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41x8rwt8dxL.jpg",0.1001,0.1528,"2013-09-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00F22MOH8",{"asin":586,"title":587,"brand":552,"imageUrl":588,"price":589,"rating":560,"reviews":561,"clickShare90":590,"clickShare360":591,"launchDate":564,"amazonUrl":592},"B08VV8LJCW","Burberry BE4291 3001\u002FG 38MM Black\u002FGrey Tamp Burberry Silver\u002FGold Rectangular Sunglasses for Men +Bundle with Accessory Eyewear Kit","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21QG82ycgSL.jpg",219.04,0.0528,0.0209,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08VV8LJCW",{"asin":594,"title":595,"brand":552,"imageUrl":596,"price":162,"rating":167,"reviews":167,"clickShare90":597,"clickShare360":598,"launchDate":599,"amazonUrl":600},"B09SS4Q8VN","BURBERRY Men t-Shirt Bianco M","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31P6Xpf7ALL.jpg",0.0349,0.0128,"2024-12-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09SS4Q8VN",{"love":602,"hate":615,"returnReasons":629},[603,610],{"topic":604,"percentOfMentions":605,"verbatims":606},"Smell",0.875,[607,608,609],"Good cologne","Lasting mild scent","Surprisingly good scent",{"topic":611,"percentOfMentions":612,"verbatims":613},"Soft Feel",0.125,[614],"Pleasant earthy and not overpowering",[616,621,625],{"topic":604,"percentOfMentions":617,"verbatims":618},0.3333,[619,620],"100% not worth the cost for the fragrance","Smells like nothing",{"topic":622,"percentOfMentions":617,"verbatims":623},"Value For Money",[624],"I can't believe the price for something so nonexistent and awful",{"topic":626,"percentOfMentions":617,"verbatims":627},"Quality-Overall",[628],"3x the quality",[630,633,636,638],{"reason":631,"pct":632},"Size-Overall",0.6667000000000001,{"reason":634,"pct":635},"Design-Overall",0.11109999999999999,{"reason":637,"pct":635},"Comfort-Overall",{"reason":639,"pct":635},"Advertised Vs Actual Product",[641,645,650,654],{"term":168,"volume":642,"growthQoq":643,"conversionRate":644},33971,0.1572,0.0204,{"term":646,"volume":647,"growthQoq":648,"conversionRate":649},"burberry brit cologne for men",4091,0.105,0.0205,{"term":651,"volume":652,"growthQoq":653,"conversionRate":167},"burberry brit rhythm for men",2954,0.189,{"term":655,"volume":656,"growthQoq":657,"conversionRate":658},"burberry brit for him",2676,-0.1606,0.0096,[660,667,672,678,683,688],{"title":661,"href":662,"score":663,"verdict":664,"marketSize":665,"growth90":666},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":668,"href":669,"score":663,"verdict":664,"marketSize":670,"growth90":671},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":673,"href":674,"score":663,"verdict":675,"marketSize":676,"growth90":677},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":679,"href":680,"score":663,"verdict":664,"marketSize":681,"growth90":682},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":684,"href":685,"score":663,"verdict":675,"marketSize":686,"growth90":687},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":689,"href":690,"score":691,"verdict":664,"marketSize":692,"growth90":693},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]